Pitch PR Dallas

08/18/2026

AI search ROI is messy.
A tracked prompt can trend down while conversions, branded search, call volume and AI referral traffic trend up.
So what are we really measuring?
TrizCom PR’s Jo Trizila takes a closer look at why AI monitoring needs more than one metric and why attribution remains one of the biggest challenges in AI search.
https://jotrizila.substack.com/p/the-problem-with-ai-monitoring-roi

08/06/2026

This link will take you to a page that’s not on LinkedIn

07/22/2026

AI search visibility now shapes B2B shortlists and CFO approvals. Learn the C.L.E.A.R. framework CEOs and CMOs use to audit and fix their AI presence.

07/07/2026

As governance, succession and next-generation engagement move up the agenda, women are playing a bigger role in how wealthy families prepare for the future

06/30/2026

What 18 years of building TrizCom PR taught me about leadership, resilience, people, purpose and the real cost of chasing a dream.

04/21/2026

Press releases are no longer just written for reporters. In the AI era, they help shape the public record that large language models find, read and repeat.

03/31/2026

A crisis message can be sincere and still miss the mark.

Jo Trizila's latest article looks at the Air Canada CEO backlash and the bigger PR lesson behind it: when leaders forget the audience, communication problems get loud fast. In high-stakes moments, people do not judge intent. They judge impact.

Read it here: https://jotrizila.substack.com/p/when-leaders-forget-the-audience

03/24/2026

Journalists have changed. Has PR?

In her latest Substack, TrizCom PR Founder and CEO Jo Trizila breaks down a hard truth. The media landscape has evolved rapidly but much of PR is still operating the same way it did years ago.

Today’s journalists are navigating shrinking newsrooms, rising misinformation, and constant digital demands. Yet too many pitches still miss the mark.

If PR is going to stay relevant, it has to adapt by understanding what journalists actually need, respecting their time, and delivering real value.

This is a must-read for communicators, executives, and anyone serious about building meaningful media relationships.

Read the full article: https://jotrizila.substack.com/p/journalists-changed-most-pr-hasnt

03/13/2026

The traditional agency pitch burns six-figure budgets on speculation. Compensated pitches, chemistry meetings, and project-based trials are gaining traction.

02/27/2026

Happy Birthdat Peppa Pig Theme Park • Dallas Ft. Worth

The celebration kicks off this weekend and will occur again March 6th-8th, 2026.