The New Flat Rate

10/14/2026

Your techs are walking into homes every day with one price and no plan.

So they guess. They discount. They leave money on the table and hope for a callback.

There’s a better way.
The New Flat Rate gives your team:
✅ A menu pricing system with clear options homeowners actually choose from
✅ Training and scripts so techs present with confidence, not pressure
✅ Support that’s one phone call away when they’re standing in the living room

One of our members walked into a routine maintenance call and walked out with $8,000 approved.

That’s what happens when your team has the right system.
We run demos every day. See it for yourself. 👇

Book your demo: https://hubs.ly/Q04B42-r0

Book a free demo of The New Flat Rate’s menu pricing system for HVAC, plumbing, electrical, and chimney contractors. Boost sales, and simplify pricing.

10/14/2026

Stop underestimating the cost of change.

In this episode of The New Flat Rate Podcast, Abby Koop and Natalie Koop sit down with Dean Curtis to explore how contractors can adopt AI and technology thoughtfully, avoid chasing shiny objects, and implement tools that actually improve their businesses.

Buying the software is the easy part.

Changing the way your team works is where the real challenge begins.

A CRM replacement that looks simple on paper can uncover problems and dependencies nobody expected.

That is why implementation timelines need room for reality.

If a vendor says the rollout will take a certain amount of time, prepare for it to take significantly longer.

Your team needs training, practice, support, and a clear process for adapting to the change.

Think about giving a roofer a nail gun after years of using a hammer.

You would never send them straight onto the roof without teaching them how to use it.

Technology deserves the same level of preparation.

🎧 Listen to the full podcast: https://hubs.ly/Q04z76W70

10/13/2026

, Episode 1: Don’t leave with just the service charge. 🛠️

If the project manager can’t make it out today, the clock starts ticking. Every minute between your visit and theirs, the odds of closing that job drop.

So push for the repair. If you can get the system running today for under $1,000, offer one of the bottom options to get them cool again tonight. When the PM comes out to talk replacement, that repair gets credited toward the new system.

The homeowner isn’t uncomfortable overnight, and according to our trainer, it locks in the PM’s closing rate at around 80%.

Follow along for more Tech Tip Tuesdays. 👊

10/12/2026

Go ahead. Leak it. 📸

Our camera roll is all capacitors, crawl spaces, ride-alongs and techs on the job. Because we’re not just a pricing system sitting on a screen. We’re out in the field, in the trucks and in the weeds with our members.

Real training. Real job sites. Real support when your tech is standing in a living room and needs backup.

10/09/2026

“Remember to be taking pics while you’re on the job.”

Contractors on the job: 🫪👹😵‍💫😰😅

10/09/2026

Every tech has that one mistake they'll never make twice. 🔥

For this member, it was forgetting to put the plug back in after connecting the pressure tester. He turned the furnace back on and saw a little flame coming out of the hole.

Nothing happened, luckily.

But now it's the first thing he tells every technician: put the plug back in.

What's the lesson you learned the hard way?

10/09/2026

Strong HVAC brands start with thermostats.

In this episode of The New Flat Rate Podcast, host Matt Koop and Natalie Koop sit down with Tom Jackson of Jackson Systems to explore how contractor-branded products can strengthen customer relationships, keep HVAC companies top of mind, and create a simple path toward a stronger brand.

You don't need to brand everything on day one.

Start with the product you're already installing.
The thermostat.

It's part of nearly every new system installation and one of the few HVAC products homeowners regularly interact with.

That makes it a natural place to put your company front and center.

Get comfortable with that first step.

Prove the process works for your business.

Then expand into branded air cleaners, humidifiers, and other products that keep your company connected to the homeowner.

Strong brands aren't built by doing everything at once.

They're built by making the right first move and repeating it consistently.

🎧 Listen to the full episode: https://hubs.ly/Q04ySrW50

10/08/2026

New FREE resource for contractors just dropped! 📘

Your techs know why homeowners should choose you.
Now they can show it!

Fill in your logo, licenses, warranties and customer reviews, then print a professional binder your team can bring to every sales call.

A step-by-step video tutorial is included, so it's easy to set up.

Grab yours free: https://hubs.ly/Q04zD73C0

Create a professional contractor brag book to showcase your credentials and customer reviews, helping you build trust and close more sales. Get it now!

10/08/2026

Search has changed, and your customers have changed with it. 🔍

Homeowners aren’t just Googling anymore. They’re asking ChatGPT, checking reviews, and comparing companies on the map before they ever pick up the phone. If your business isn’t showing up across all of it, you’re missing calls.

Join The New Flat Rate and On Purpose Media for a FREE live webinar:
The New World of Search: Mapping the Customer Journey From First Search to Premium Ticket.

📅 Wednesday, October 28, 2026
⏰ 2:00 PM ET
🎤 With Danielle Putnam & Thaddeus Tondu

Click the link to register 👉 https://hubs.ly/Q04zB5bt0

10/08/2026

Your customers are buying the wrong filters.

In this episode of The New Flat Rate Podcast, host Matt Koop and Natalie Koop sit down with Tom Jackson to explore how contractor-branded products, replacement programmes, and simple customer touchpoints can strengthen loyalty and keep HVAC companies connected with homeowners.

Most homeowners don't know when their HVAC filter needs to be changed.

Many don't even know which filter they actually need.

That's where contractors have an opportunity to provide more than a product.

A one-inch filter may need monthly replacement, while larger media filters can last much longer.

Without guidance, homeowners may simply grab whatever they find on a store shelf.

Make replacement easy, and you remove that uncertainty.

Give customers the right product, the right reminder, and a simple way to stay on schedule.

That's better for the equipment, easier for the homeowner, and another valuable touchpoint for your business.

🎧 Listen to the full episode: https://hubs.ly/Q04ySrNk0