Reverse Market Insight

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Reverse Market Insight RMI provides data and software solutions to the reverse mortgage industry to grow volume, increase m

Through the use of our expertise and different product services we strive to help our clients control their everyday expenses while increasing their overall ROI. Our tools are designed to help our clients make the best choices with their marketing budget, recruiting efforts, and the management of their loan officers. We have a staff of seasoned professionals who are experts in the reverse mortgage industry who are here to help answer any data type question you could want for this space. Through the use of our knowledge, and our own proprietary data services we make finding the data you need quick and simple.

Upcoming RMI Webinar: "HECM or Proprietary: Present the Ideal Choice Every Time."Join RMI’s John K. Lunde and Jon McCue ...
10/07/2026

Upcoming RMI Webinar: "HECM or Proprietary: Present the Ideal Choice Every Time."

Join RMI’s John K. Lunde and Jon McCue on Thursday, October 22nd as they showcase Reverse Qualifier and how easily you can compare HECM and Proprietary loans side by side while quickly answering three critical questions:

✔️ Does the prospect qualify?
✔️ What benefits could the prospect receive?
✔️ What could you earn under different loan scenarios?

Space is limited - be sure and reserve a spot today! https://us02web.zoom.us/webinar/register/WN_GYFqh5xfSF2gyO-wx9jX5w

RMI is heading to NRMLA’s 2026 Annual Meeting & Expo in November! If you’ll be there, let’s connect. Come meet the RMI t...
10/06/2026

RMI is heading to NRMLA’s 2026 Annual Meeting & Expo in November!

If you’ll be there, let’s connect. Come meet the RMI team and learn how our tools can help you qualify borrowers faster, compare loan options, and close more deals.

Planning to attend? Set up a meeting with RMI today - [email protected]

Local market data is extremely valuable if you know how to use it.In Part 2 of HECM World's Industry Leader Insights int...
09/22/2026

Local market data is extremely valuable if you know how to use it.

In Part 2 of HECM World's Industry Leader Insights interview, RMI’s Director of Client Services, Jon McCue, shares how originators can turn local reverse mortgage data into referrals, stronger partner conversations, smarter targeting, better SEO and a more consistent pipeline.

One standout example? An originator used local market data to challenge financial advisors’ assumptions about reverse mortgages and generated 26 referrals in just two weeks.

Watch or listen to Part 2 and see how you can turn local knowledge into real business opportunities https://hecmworld.com/2026/09/21/industry-leader-insights-local-reverse-mortgage-data-referrals-growth/

Have 15 minutes for a brief conversation? Book with Jon to discuss how RMI’s Dashboard, Widget, and Reverse Qualifier tools will help you turn local market data into closed business https://rmi.pipedrive.com/scheduler/KD7GS3/meeting-wjon-mccue-of-rmi

Jon McCue explains how reverse mortgage originators can turn local market data into stronger referral conversations, better marketing and more business.

Is local market knowledge a reverse mortgage “superpower”?In the latest Industry Leader Insights by HECM World episode, ...
09/15/2026

Is local market knowledge a reverse mortgage “superpower”?

In the latest Industry Leader Insights by HECM World episode, RMI’s Director of Client Relations, Jon McCue, shares why understanding local housing markets, community dynamics, and the data behind them can make a real difference for reverse mortgage professionals.

If you want to better understand the role local data can play in serving borrowers and growing your business, this episode is worth a listen. https://hecmworld.com/2026/09/14/industry-leader-insights-reverse-mortgage-local-data/

Have 15 minutes for a brief conversation? Book with Jon to discuss how RMI’s Dashboard, Widget, and Reverse Qualifier tools will help you turn local market data into closed business https://rmi.pipedrive.com/scheduler/KD7GS3/meeting-wjon-mccue-of-rmi

Jon McCue of Reverse Market Insight explains why local data, market knowledge and community presence are critical for reverse mortgage originators.

HECM endorsements dipped -5.7% in August 2026 to 1,919 loans, marking the lowest monthly total since February 2026.But t...
09/03/2026

HECM endorsements dipped -5.7% in August 2026 to 1,919 loans, marking the lowest monthly total since February 2026.

But there may be a reason for optimism ahead. HECM counseling sessions increased in August after three consecutive months of decline, potentially signaling stronger endorsement numbers to come.

See which regions and lenders came out on top and explore the full August 2026 HECM Lenders Report for complete rankings and volume data https://www.rminsight.net/hecm-lenders-august-2026/.

Know the best reverse option in under a minute. ⏱️Reverse Qualifier makes it easy to compare HECM and proprietary loans ...
08/27/2026

Know the best reverse option in under a minute. ⏱️

Reverse Qualifier makes it easy to compare HECM and proprietary loans side by side and quickly see what matters most for each client, like:

✔️" Lowest closing cost" vs. “Highest principal limit"
✔️ "Maximum 10-year total cash"
✔️ "Projected net equity at 10 years"

Ready to see RQ in action? Book a demo https://www.rminsight.net/reversequalifier/

Reverse Qualifier (RQ) makes it easy to compare HECM and proprietary loan options side by side, quickly identify key ben...
08/13/2026

Reverse Qualifier (RQ) makes it easy to compare HECM and proprietary loan options side by side, quickly identify key benefits, and see which products best fit your client’s scenario.

Plus, answer the 3 crucial reverse mortgage questions in under 60 seconds:

✅ Does the borrower qualify?
✅ What benefits could they receive?
✅What could you earn in different scenarios?

Compare smarter to close with confidence.

Learn more about Reverse Qualifier https://www.rminsight.net/reversequalifier/

One of the biggest barriers to reverse mortgages isn't the product. It's understanding.In a recent interview with Andrew...
08/06/2026

One of the biggest barriers to reverse mortgages isn't the product. It's understanding.

In a recent interview with Andrew Montesi from HECM World, RMI's Founder & President John K. Lunde discusses why reverse mortgage adoption continues to lag despite record levels of senior home equity. His takeaway? Better education for both consumers and mortgage professionals is key to helping more homeowners understand when a reverse mortgage may be the right solution.

Listen to the full interview https://hecmworld.com/2026/08/03/industry-leader-insights-senior-housing-equity-is-at-record-highs-so-why-havent-reverse-mortgages-taken-off/

Smartfi Home Loans is looking to grow the reverse mortgage market by equipping forward loan officers with the technology...
08/04/2026

Smartfi Home Loans is looking to grow the reverse mortgage market by equipping forward loan officers with the technology, education and tools needed to better serve their clients. As part of that strategy, Smartfi has integrated its Choice proprietary reverse mortgage program into the RMI platform, helping bring reverse mortgage solutions to a broader audience.

Read the full HousingWire article

Smartfi aims to expand reverse mortgage volume by training forward LOs, integrating Choice into RMI.

"Reverse Qualifier makes it so easy... the biggest takeaway for us was that you could see your revenue as an LO."That's ...
07/17/2026

"Reverse Qualifier makes it so easy... the biggest takeaway for us was that you could see your revenue as an LO."

That's what users are saying about Reverse Qualifier.

From comparing HECM and proprietary loan options to visualizing fees and compensation, Reverse Qualifier helps you tell a clearer story and quickly identify the best solution for every client.

See why professionals like Shain Urwin of C2 Financial Corp are calling Reverse Qualifier a game changer https://www.rminsight.net/reversequalifier/

Address

34232 Pacific Coast Highway, Ste A
Dana Point, CA
92629

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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