Master Plan Communications

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Master Plan Communications Based in Orange County, California, MPC is retained by clients in diverse industries doing business around the world.

Our PR and marketing experts are committed to amplifying your business through time-tested strategies, innovative solutions, and a tenacious commitment to your brand. Master Plan Communications (MPC) is a full-service PR agency that provides value to brands by achieving measurable results through strategic PR programs that authentically connect with their consumers and partners. MPC’s leadership is known for bringing a fresh perspective with creative solutions, moving quickly and exceeding expectations with well-planned PR programs.

2026 MPC Fishin’ Mission The 14th Annual MPC Fishin’ Mission was full of firsts for the trip – first Marlin, first Wahoo...
10/08/2026

2026 MPC Fishin’ Mission

The 14th Annual MPC Fishin’ Mission was full of firsts for the trip – first Marlin, first Wahoo and first fisherman to win two awards on the trip!
Over the 2.5 day trip we all caught a combined total of 100 Dorado, 178 Yellowfin Tuna, 5 California Yellowtail, 2 Wahoo and a Striped Marlin.

Congrats go to…
🏆 Most Fish award to Shaun Bailey
🏆 Catching a Marlin Tim Turner
🏆 The Wahoo Bros, Nick Nieman and Wyatt Vedder
🏆 🤮 Tyler Cox doubled up - earning the Biggest Fish Award and First to Puke Awards
🎉 Larry Mullins was the undisputed Life of the Party
🤷 Devin Mastrippolito didn’t catch many, so he got the Better Luck Next Year Award for 2026

There is nothing quite like seeing a tuna eat on topwater or hearing a marlin pulling drag, so we’re already looking forward to the next time.

A strong start to the season for thirtytwo We’re stoked to see thirtytwo featured in Snowboard Magazine Hot 100 Board Te...
10/08/2026

A strong start to the season for thirtytwo

We’re stoked to see thirtytwo featured in Snowboard Magazine Hot 100 Board Test, with the T32M, Snafu, Reiki & Permanent Vacation earning spots in the 2026 lineup.

From park laps to all-mountain missions, the first-ever thirtytwo snowboard collection is already making an impression - and we’re proud to help bring the brand’s latest chapter to the snowboarding media community.

Read the full Hot 100 coverage via Snowboard Magazine.

Anytime bass fishing and work are combined, you’re winning. At least that’s how MPC’s Founder Ashton Maxfield feels… BAS...
10/05/2026

Anytime bass fishing and work are combined, you’re winning. At least that’s how MPC’s Founder Ashton Maxfield feels…

BASSMASTER put 4 pairs of sunglasses from the SPY+ 2026 Watermen collection to the test on the water 🎣

From glare-cutting lens tech to all-day comfort in the boat, see how each frame held up.

Hit https://www.bassmaster.com/gear-reviews/news/gear-review-spy-sunglasses/ to read the full review and head to masterplancommunications.com to keep up with all MPC client news.

Anytime bass fishing and work are combined, you’re winning. At least that’s how MPC’s Founder Ashton Maxfield feels… BAS...
10/05/2026

Anytime bass fishing and work are combined, you’re winning. At least that’s how MPC’s Founder Ashton Maxfield feels…

BASSMASTER put 4 pairs of sunglasses from the SPY+ 2026 Watermen collection to the test on the water 🎣
 
From glare-cutting lens tech to all-day comfort in the boat, see how each frame held up.
 
Hit the link in bio to read the full review and head to masterplancommunications.com to keep up with all MPC client news.  
 

Introducing the thirtytwo 26/27 season. A full range of boots, bindings with FASE® | Fast Entry Snowboard Binding System...
10/01/2026

Introducing the thirtytwo 26/27 season. A full range of boots, bindings with FASE® | Fast Entry Snowboard Binding System, outerwear, apparel, accessories, and for the first time ever, BOARDS.

Check the line on thirtytwo.com & keep an eye on your local shop as product lands.

Last week was in Jackson Hole with Igloo Coolers and friends putting product to the test - & having a great time doing...
09/29/2026

Last week was in Jackson Hole with Igloo Coolers and friends putting product to the test - & having a great time doing it!

We love building connections with media and fellow brands in the outdoor space, and Jackson Hole isn’t a bad place for a press trip. 😉

Who’s ready to with B4BC? 🙋 Join the B4BC team October 23rd + 24th for a weekend of fun and fundraising as we push f...
09/23/2026

Who’s ready to with B4BC? 🙋 Join the B4BC team October 23rd + 24th for a weekend of fun and fundraising as we push for breast cancer education & prevention!

Skate the Coast is a 15 (or 7) mile skate-bike-roll from Santa Monica Pier to Redondo Beach in Los Angeles, CA. It supports B4BC’s breast cancer education, prevention and survivorship programs, and we’re proud to support this impactful event with our PR and marketing services.

B4BC will talking all things Skate the Coast and their initiatives this Saturday on CBS LA, so be sure to tune in! 📺 And head to https://pro.gofundme.com/campaign/b4bcs-19th-annual-skate-the-coast/c813861 for event information, schedule and registration!

This week MPC took Nucor Warehouse Systems out to the ballgame! ⚾️We had a blast watching a good ol’ Texas Rangers game ...
09/18/2026

This week MPC took Nucor Warehouse Systems out to the ballgame! ⚾️

We had a blast watching a good ol’ Texas Rangers game with our clients before planning and strategizing for NWS’ PR and marketing efforts for 2027. Hitting a home run with clients like these!

09/17/2026

🎙️ New episode alert: Value of Earned Material Handling Media

Ads can’t buy what earned media gives you - instant credibility, long shelf life, and real sales conversations. On this episode of , host Ashton Maxfield sits down with Kirsten Brundahl (Master Plan Communications) and Alyssa Stephens (Big Joe Forklifts) to unpack how a customer-driven cover story in came together - and how to turn PR into a real growth channel.

Inside: building media relationships that last, why editorial calendars matter, the data that gets editors’ attention, and how to measure earned media’s ROI.

Watch .the full episode now at https://masterplancommunications.com/value-of-earned-material-handling-media-handle-more-business-episode-8/

New episodes drop the 3rd Thursday of every month.

Big news for students across Kansas! 🎓Newman University Western Kansas Center’s HERE program is expanding to three new c...
09/15/2026

Big news for students across Kansas! 🎓

Newman University Western Kansas Center’s HERE program is expanding to three new communities - Iola, Hutchinson and Colby - making affordable, flexible bachelor’s degree opportunities more accessible to students right where they live.

With the expansion, Newman’s HERE program now reaches six Kansas communities, helping students earn their bachelor’s degree without the added barriers of relocating or commuting to a larger city.

As Newman’s PR + marketing partner, we’re proud to help share the story of a program creating new pathways to higher education and strengthening communities across Kansas.

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