Simpactful

06/03/2022

Simpactful's Europe expansion is off the blocks to a fast start thanks to veteran practitioners like Ian Radcliffe.

https://simpactful.com/swimming-across-the-pond/

Treading Water When Ian Radcliffe completed his studies in the UK, he decided to sign up with a familiar business entity—Sainsbury Tesco. He loved consumer packaged goods and the idea of being ‘behind the desk’ as a buyer enticed him. He quickly learned that the appeal of such

04/27/2022

Simpactful’s Chairperson, Jessica Hall, provides perspective on today’s biggest CPG challenges in Progressive Grocer.

https://progressivegrocer.com/helping-retailers-cpgs-solve-todays-biggest-challenges-grocery?utm_source=omeda&utm_medium=email&utm_campaign=NL_PG+Daily+5&utm_keyword=&oly_enc_id=3803D5448478J9X

Progressive Grocer turns to Simpactful's Jessica White Hall for answers, including how diversity and inclusion are key to solving labor crisis

04/26/2022

https://conta.cc/3rU3Nma

Simpactful Personnel Announcement Uzma K Rauf and Meg Viturro named Senior Consultants, expanding Shopper & Consumer Insights, as well as Target Expertise Uzma K Rauf Sr. Consultant Meg Viturro Sr. Co

04/14/2022

https://conta.cc/3JJGuBF

The Power of Revenue Growth Management in Today’s Omni-Channel World - By Marcy Selva, Mike Tolkowsky & Eric Vanderschueren The Power of Revenue Growth Management in Today’s Omni-Channel World By Marc

04/05/2022

𝐒𝐢𝐦𝐩𝐚𝐜𝐭𝐟𝐮𝐥 @ 𝐖𝐡𝐚𝐫𝐭𝐨𝐧: 𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐒𝐜𝐢𝐞𝐧𝐜𝐞 𝐭𝐨 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦 𝐭𝐡𝐞 𝐎𝐦𝐧𝐢 𝐑𝐞𝐭𝐚𝐢𝐥 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞

Simpactful Senior Partner, Heather Burgess, and Senior Consultant, Jan Grammerstorf, were invited back to guest lecture at the Wharton School of Business by Lecturer, Dr. Annie Wilson, PhD who received a Doctorate in Marketing from Harvard Business School and a BA in English and Psychology from Georgetown University. Her work has been published in numerous marketing journals including Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Association of Consumer Research, and Appetite, and has been covered in Harvard Business Review.

Read more: https://conta.cc/3LEIFrG

03/29/2022

𝐂𝐥𝐮𝐛 𝐂𝐡𝐚𝐧𝐧𝐞𝐥 𝐑𝐮𝐬𝐡 𝐨𝐫 𝐂𝐫𝐮𝐬𝐡: 𝐆𝐫𝐨𝐰𝐢𝐧𝐠 𝐏𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐥𝐲 𝐢𝐧 𝐭𝐡𝐞 𝐅𝐚𝐜𝐞 𝐨𝐟 𝐆𝐫𝐨𝐰𝐭𝐡 𝐚𝐧𝐝 𝐈𝐧𝐟𝐥𝐚𝐭𝐢𝐨𝐧𝐚𝐫𝐲 𝐏𝐫𝐢𝐜𝐞 𝐏𝐫𝐞𝐬𝐬𝐮𝐫𝐞𝐬

Most brands recognize that the Club channel is a critical “Where to Play” channel choice, but as growth in the channel continues to accelerate and Club retailers hold steadfast in their demands for value-based assortment, many teams are stepping back and seriously re-evaluating if they have the right strategies and tools required to win and to improve profitability. Most are contemplating price increases not only to recover inflationary cost increases and to continue investing at competitive levels but to claw back some margin mix hits. However, this can create challenging item reviews as Club retailers intensely scrutinize pricing rationale and assortment to live up to their promise of discounted scaled buying on behalf of their members.

Read More:
https://conta.cc/3Lu3Pc1

03/24/2022

𝐀𝐦𝐚𝐳𝐨𝐧 𝐑𝐮𝐬𝐡 𝐨𝐫 𝐂𝐫𝐮𝐬𝐡: 𝐃𝐫𝐢𝐯𝐞 𝐈𝐧𝐜𝐫𝐞𝐦𝐞𝐧𝐭𝐚𝐥 𝐒𝐚𝐥𝐞𝐬 𝐨𝐧 𝐀𝐦𝐚𝐳𝐨𝐧 𝐢𝐧 𝐔𝐧𝐝𝐞𝐫 𝟐 𝐌𝐨𝐧𝐭𝐡𝐬!

The trick to solving many business challenges and creating sustainable systems is understanding the WHY or the business drivers. Amazon can seem like an intimidating black box, where it is challenging to predict success. However, Amazon’s A9 retail algorithm is perfectly designed to deliver and fuel the company’s infamous flywheel: It serves up products most likely to convert based on the customer’s search and historical performance of the detail page to increase the likelihood satisfied shopper will return to shop on Amazon after a positive experience.

Learn more:
https://conta.cc/3D9Nm9J

02/03/2022

𝐒𝐈𝐌𝐏𝐀𝐂𝐓𝐅𝐔𝐋 𝐍𝐚𝐦𝐞𝐬 𝐓𝐡𝐫𝐞𝐞 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐋𝐞𝐚𝐝𝐞𝐫𝐬 𝐚𝐬 𝐒𝐞𝐧𝐢𝐨𝐫 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬

Building upon its commitment to expand expertise, SIMPACTFUL names Heather Burgess, Jill McIntosh, and Marcy Selva to the position of Senior Partners effective February 1st. The moves build upon last month’s announcement naming Jessica White Hall as Chairperson, where Hall outlined future growth through more channels, industries and geographies and delighting more clients.

𝐑𝐞𝐚𝐝 𝐌𝐨𝐫𝐞
https://simpactful.com/simpactful-names-three-industry-leaders-as-senior-partners/

12/21/2021

Simpactful names new chairperson Jessica White Hall.

Jessica White Hall has been appointed chairperson, replacing Tom O’Brien who is taking over the newly created role of chief client officer, the company said.

03/11/2020

We are so pleased to Welcome Dee Blair to the Simpactful Team!
https://simpactful.com/simpactful-welcomes-dee-blair-retail-partnerships-and-insights-led-category-solutions-expert/