Drop Your Stirrups - Jenny Schwartz

Drop Your Stirrups - Jenny Schwartz Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Drop Your Stirrups - Jenny Schwartz, Business consultant, 8 Saddle Ridge Road, Darien, CT.

Finance Professional | Consulting | Personal Finance Coach | Board Leadership | Non-Profit Business Development | Equestrian

Links: https://linktr.ee/JennySchwartz

09/02/2026

The prompt is on page 7 of my Barn Marketing Starter Kit and it takes about a minute to run.

Most barn websites are written by horse people, for horse people. They say hunter/jumper. They say full-service equine facility. They say boarding, training, showing.

A mother whose 9 year old just asked for riding lessons does not type any of that. She types “horseback riding lessons near me” and then she calls whoever comes up.

You can find out exactly what she types. Fill in your town, run the prompt, and put the five words that come back where they belong: your homepage headline, your page titles, your Google Business listing.

Comment “Barn Kit”, and I’ll send you the guide, free. Five prompts, a keyword worksheet, and a 12 point website checklist.

And if you want the full system, I’m teaching it September 11, 11am Pacific, live on Zoom through Trainers Symposium West.

Open to anyone who runs an equestrian business, and to anyone who wants to do this work for the people who do.

Link in bio.

09/02/2026

Passive index fund investors can change the weight of being tech heavy in the S&P 500 Index fund and still be diversified across all 500 companies. It’s called Equal Weight Index Investing.

Here it is explained - Horseified 🐎

Market cap = shares outstanding × share price. The S&P 500 holds the top 500 U.S. companies by market cap, and a standard S&P 500 fund gives you a bigger percentage of your money in whoever’s biggest — right now that’s AI-spending tech names like Nvidia, Apple, Microsoft, Amazon, and Alphabet.

Picture a barn of 30 horses. One is a million-dollar 3’3” hunter who only goes to the shows where he can win the big, high-profile classes — WEF, USHJA Hunter Derby Finals — because the trainer wants the visibility and the rich clients. The other 29 are nice horses. They just don’t get the spotlight or the attention. That’s a barn weighted by market cap.

Now take that same barn to a solid regional show instead, where every horse or kid has a real shot at winning or qualifying for something. More ribbons on the tack room drapes. Everyone feels successful. You don’t need the priciest horse to have a good weekend.

Put $100,000 into a standard S&P 500 fund and Google alone gets over $3,000 of it. Put that same $100K into an equal-weighted S&P 500 fund and Google gets $200 — the same as every other one of the 500 companies.

Year-to-date, the S&P 500 Equal Weight Index is up 16.3% vs. 13.5% for the standard index, partly because megacaps like Tesla and Microsoft have lagged the broader market this year.

Same fund. Same ownership of the index. Completely different bet on any one name.

08/26/2026

The prompt is on page 7 of my Barn Marketing Starter Kit and it takes about a minute to run.

Most barn websites are written by horse people, for horse people. They say hunter/jumper. They say full-service equine facility. They say boarding, training, showing.

A mother whose 9 year old just asked for riding lessons does not type any of that.

She types "horseback riding lessons near me" and then she calls whoever comes up.

You can find out exactly what she types.

Fill in your town, run the prompt, and put the five words that come back where they belong: your homepage headline, your page titles, your Google Business listing.

Link here to my “Barn Marketing Starter Kit”, and I'll send you the whole thing, free. Five prompts, a keyword worksheet, and a 12 point website checklist.

https://drop-your-stirrups.kit.com/f376f025bf

And if you want the full system, I'm teaching it September 11, 11am Pacific, live on Zoom through Trainers Symposium West.

Open to anyone who runs an equestrian business, and to anyone who wants to do this work for the people who do.

Register here: https://www.goodtoknowhorses.org/trainer-symposium

If I were a mom looking for riding lessons, this is the page that would make me pick up the phone.I wrote the whole thin...
08/24/2026

If I were a mom looking for riding lessons, this is the page that would make me pick up the phone.

I wrote the whole thing for El Dorado 29 Stables. Some of you will recognize the name. I competed under it for ten years.

The line I’d fight for: “We get the parent who also drives to birthday parties, lacrosse, soccer, ballet, and art classes.” No barn says that out loud, and every parent exhales when they read it.

None of it is hard to write. It’s hard to think of, because it means writing from the other side of the desk.

Comment “Barn Kit” for the full page, free.

If you run a horse business or want to work with people who do, join me on Friday, Sept 11th at 11am Pacific, live on Zoom at Trainers Symposium West.

Link in bio.

equestrianbusines

08/18/2026

Horse professionals, stop saying, “How do I find clients?”

Wrong question.

The better question is “How do clients find me?” #

Even the top barns lose their pipeline every fall.

Your best juniors matriculate, off to college, or there’s some drama that causes an exodus, leaving you with empty lesson times and a sense of panic.

The barn that thrives is the one clients can find.

That’s my session at Trainers Symposium West, September 11: AI & Marketing for Horse Professionals.

What your website says, why keywords matter, how to show up locally, and how AI does the heavy lifting.

The session is open to everyone live via Zoom (link to goodtoknowhorses.org/trainer-symposium).

Want a head start?

Comment “Barn Kit” and I’ll send you my simplified Barn Marketing Starter Kit, free.

08/12/2026

Here’s a fundraising idea for your barn that’s easy to run and can raise thousands: a movie night, but with a purpose.

Rescued Hearts Rescued Hearts Film (a documentary on the horse-human healing connection) lets barns and organizations host in-person screenings — you request a license, charge admission or take donations, and keep the difference. In the US, licensing starts around $500 for up to 50 guests, and it comes with promo materials and support from the film team.

Charge $20–25 a ticket, sell 50 seats, and you’re clearing real money before a single sponsor steps in. (Per the film’s own promotional materials, one host raised over $10K for a local rescue running this exact playbook — that’s their claim, not an independently audited figure, but the unit economics hold up on their own.)

It’s not just fundraising math — it’s a low-lift social event that puts your barn’s mission in front of people who’ve never met a horse. Heads up: the film touches on heavier themes (healing from trauma), so it’s worth previewing the content notes before you invite the whole junior division.

Request info: rescuedheartsfilm.com/hostascreening

📌 Save this if your barn’s fundraising committee needs a new idea.

07/30/2026

Hey Barn Rat! 👋

There are several career paths in the horse industry that doesn’t involve riding, and the USHJA had a hidden gem of a program!

Everyone assumes the Emerging Athletes Program is for the next Maclay winner.

Since 2009, sure — for riders.

But since 2022, there’s a non-riding track too, and the real value isn’t the curriculum. It’s who’s standing next to your kid for five days.

The program for Non Riding Participants is not talked about enough  because it can lead to so many different career paths than even a riding career.

The most valuable thing?

Not the training…the NETWORK!

You work along side the industry’s best!

Applications open February, close April 1.

Bookmark this now so you’re not scrambling in March.

Link in bio to learn about the USHJA EAP Program.

Comment “Non Rider” for inspiration on some career paths for non riders, what they could pay, and some other tips and a book recommendation to help you find your dream career involving horses.

Save and Share with someone who needs to hear this!



HorseShowMomLife

07/02/2026

Horse Trainers!

Have you guys seen this?

Kindness101 and it’s a resource for teachers who are bringing kindness skills into their school curriculum.

CBS’s Steve Hartman started the videos with his kids during the pandemic, and Drake University turned them into real lesson plans.

Every lesson sorts into three buckets: character skills, social-emotional skills, academic skills.

You can buy Brag Tags, Great Character Certificates (think Paper Plate Awards), stickers, wristbands, etc. – Basically fun swag to reward Kindness, trustworthiness, self awareness, respect, and more.

Horse trainers – you’re a teacher too, and this website has resources that you could probably access to complement your own training and horsemanship programs.

If you want to make your training, riding and horsemanship programs more interesting, fun, and aspirational, check it out.

I dropped the link in the comments. Go take a look.

06/30/2026

Check out the announcement in the comments.

Radical transparency in the show jumping sport…needs definition, but if the sport is going to attract a lot more spectators, and consequently sponsors and advertising dollars, transparency builds integrity, confidence and the public trust.

I’m rooting for them.

06/25/2026

Therapist path covered. Now let’s talk about everyone else. 🐎

I’ve talked about becoming a licensed therapist and adding equine certifications. But what about the careers that can use horses as a bridge — without going back to grad school?

PATH International. EAGALA. HEAL. Natural Lifemanship. Each one layered onto a career that already pays you. Not a replacement for your income — the part that adds meaning to it.

✍️ The content creator or writer → the equestrian industry is full of trainers, tack brands, show venues, and barns that need someone who speaks the language. Equine nonprofits especially need great storytellers. The barn rat with a certification who can write earns the like-share-saves, attracts brand deals, and inspires donors to give.

💼 The MBA or HR pro → add EAL in Organizations and bring horses into your corporate retreats. Professional development budgets are generous.

📚 The teacher → add a PATH EAL credential and run equine learning programs for schools, kids with IEPs, or nonprofits on afternoons and weekends. You create a pipeline for a host stable. The kids get horses. Everybody wins.

🏡 The barn owner → got quiet mornings and an underutilized facility? Get ESMHL certified (or partner with someone who is) and team up with a sober living facility, a family therapy practice, or a special needs nonprofit looking for meaningful programming. It raises your profile in the community and creates a pipeline.

The goal is a life with horses in it. Work that matters. Financial security. Purpose.

Equine certifications are the bridge between the career that pays you and the horses that fulfill you.

Comment CERTS 👇 and I’ll send you the full breakdown — certifications, cost, and careers it complements.

horsemom pathinternational eagala equestriancareer horsesoftiktok

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8 Saddle Ridge Road
Darien, CT
06820

Telephone

+12039844732

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