Crater Strategies

Crater Strategies You have business goals - We're here to help achieve them. Crater Strategies, LLC is a small business consulting firm located in Davidson, NC.

Whether you’re starting your business from scratch, or looking to enhance your social media presence, we have tools to grow your outreach and help you get directly in front of your ideal clients. Owner and founder, Dahlia Crater got her start as a business owner when she purchased her first business at 21 years old in Greensboro, North Carolina. She owned a paint-your-own pottery studio, The Mad P

latter. After 4 years in business, and growing to an over 6 figure business and a second location, managing 15+ employees, she sold for a profit and decided to try her hand in the corporate world. Dahlia spent the next 8 years with Ralph Lauren e-Commerce, focusing on the customer experience for web and retail experiences. This job took Dahlia to Hong Kong to help strengthen the global customer experience. In 2017, Dahlia founded Crater Strategies as a way to bring her deep knowledge of business and branding to others. She has worked with businesses spanning from the health and fitness industry to commercial bakeries. Dahlia’s roots always brought her back to small business, and after their family moved to Davidson, NC, she purchased a small business, Davidson Playhouse. The childrens playhouse brought moms, caretakers and families with preschool age children together for morning of play. This business grew and developed in to so much more, and in 2020, the business rebranded and pivoted to match the needs of the community amidst the global pandemic. Crater Strategies brings a depth of knowledge to business, whether in the start up phase, or well established. It can be overwhelming when starting a business, and not knowing which step to take next is natural. I’m here to help you sort that out. We provide businesses with foundational guidance to help them succeed. This includes, but is not limited to website development, e-commerce store development, branding, video content, and customer experience expertise. How We Can Help You? As a business owner, you will quickly find that successfully managing all components of your business is a challenge. Hiring resources and subject matter experts is critical to a successful business, whether it’s a marketing expert, website designer, accountant, or even a lawyer. Leveraging experts will allow you more time to focus on growing your business so you can work ON your business and not IN your business. Crater Strategies will be your partner and support your business in areas you need help. The team is passionate about helping you reach the RIGHT customers for your business. It’s not always about spending a high dollar amount on social media Ads, it can be a messaging strategy that helps you bring in the right clientele to your door. Lets chat and see how we can help you!

My Take on the Good Good Golf Marketing Mishap — Have you ever worked in an organization where people felt like their on...
08/28/2026

My Take on the Good Good Golf Marketing Mishap —

Have you ever worked in an organization where people felt like their only answer to executives could be “yes”?

This is a great example of what can happen when an organization has too many “yes people.”

Somewhere in the process of creating and approving this ad, there had to be an opportunity for someone to pause and say, “Wait a minute…should we really run with this?”

I have a hard time believing that no one questioned it. More likely, someone may have had concerns but didn’t feel comfortable—or empowered—speaking up.

And that’s the bigger issue.

When people are afraid or intimidated to challenge leadership, the problem isn’t necessarily the individual who stayed quiet. It’s the culture that has been created around them.

Healthy organizations need people who are willing to ask hard questions, challenge ideas, and say, “I don’t think this is a good idea,” even when that opinion goes against the executive team.

Because culture starts at the top.

Sometimes the biggest leadership issue isn’t having the wrong people in the room—it’s creating an environment where the right people don’t feel safe enough to speak.

Brilliant marketing move from Levi’s. Since Levi’s was not a sponsor of the World Cup, they had to cover their logo on s...
06/18/2026

Brilliant marketing move from Levi’s. Since Levi’s was not a sponsor of the World Cup, they had to cover their logo on stadium and all promotional material. Instead of simply covering it, they made it the exact shape of the Levi’s brand logo. Not only that, they leverage the silliness of this throughout their social media , which garnered way more attention than if they were just a regular old World Cup sponsor. Way to go to their marketing team 👏

06/12/2026

We love to see North Main Financial Group, LLC answering common questions they hear time and time again.

Let me know if you have any questions for the CEO and we will ask next!

This week, I had the honor of joining representatives from small businesses across the country in Washington, D.C., for ...
04/23/2026

This week, I had the honor of joining representatives from small businesses across the country in Washington, D.C., for Small Business Advocacy Day. Partnering with Meta, we met directly with our state senators to highlight the vital role small businesses play in driving our local economies, creating jobs, and strengthening communities.

Small businesses aren’t just part of the economy — we are the economy. Grateful to amplify our collective voice on Capitol Hill and advocate for policies that support entrepreneurs everywhere.

04/17/2026

This isn’t a real person. 🤷🏻‍♀️ This isn’t from a movie or ashow. It’s created using AI.

Using AI to enhance your small business should be part of your everyday mindset. If it’s not yet, that’s okay—there are simple tools and tutorials that can help you get started quickly.

Today, using AI isn’t just about getting ahead; it’s about staying efficient, competitive, and on track. It’s becoming a best practice for saving time and improving day-to-day operations.

If you’re currently using AI, what app are you using?

I’m happy to help you work toward your goals. Just reach out!

Address

Davidson, NC

Opening Hours

Monday 7am - 5pm
Tuesday 7am - 5pm
Wednesday 7am - 5pm
Thursday 7am - 5pm
Friday 7am - 5pm

Alerts

Be the first to know and let us send you an email when Crater Strategies posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Crater Strategies:

Shortcuts

Share