Lisa Larter

CEO & Founder at Lisa Larter Group | Host | We uncomplicate modern marketing. Lisa has a unique skill set when it comes to Social Media.

Pre-order Masterful Marketing at masterfulmarketingbook.com

Lisa is a master strategist, author, speaker, consultant, business coach and trainer. She will inspire you to see the possibilities for your organization when it comes to integrating Social Media into your core business strategy. She has expertise in Retail, Corporate Retail, Independently Owned Retail, the Wireless Industry and Social M

edia. She integrates modern marketing with an effective strategy to dramatically improve sales and profits.

08/28/2026

Doing what you say you’re going to do is one of my core values in life and in business.

If you say you’ll be there, be there. If you say you’ll follow up, follow up. If you have a deadline, respect it.

Professionalism isn’t complicated. It’s built by consistently doing what you said you would do, when you said you would do it.

08/27/2026

If you want to scale your business, you don’t need yet another offer. All these people you see talking about pivots in their business? Yeah, that’s a losing strategy.

What you actually need is a better structure for the expertise you already have.

For almost 20 years, my business model has included three buckets:

One-to-one: Your highest-priced work because clients get direct access to you.

One-to-many: You serve several people at once, giving them a lower individual price while increasing the value of your time.

Zero-to-many: Your team delivers the work, or you create something once that people can buy without you being there.

The key here is not to rush past one-to-one because you’re chasing “passive income.”

There’s nothing passive about passive income.

The best group programs and digital products usually come from doing excellent work one-to-one first. That’s where you learn what clients really need, where they get stuck, and what creates results.

Look at your business today: Can you clearly name your one-to-one, one-to-many, and zero-to-many offers?

08/26/2026

So this is a rant. It’s almost 8 minutes in length. But I needed to say what I needed to say. Your “pivot” is not the answer. In fact, it’s likely undermining everything else about your business.

So what do you think? Am I right or am I right?

08/25/2026

You can’t read the label from inside the jar, and you can’t always see your own blind spots either.

You may believe you’re communicating clearly, leading effectively, or creating a great experience for your customers and team. But the people around you may be experiencing something very different.

That’s why asking for and openly listening to feedback matters. You need people in your world who are willing to tell you the truth, not just what feels good to hear.

Ask your team where you create friction. Ask your customers where the experience could be better. Ask your coach or advisor what they see that you may be missing.

You don’t have to agree with every piece of feedback, but you do need to be willing to hear it. Once you can see the blind spot, you can decide what to do about it.

Tag someone you regularly trust to help you see your blind spots. ❤️

08/24/2026

One of the biggest mistakes I notice business owners making with AI is assuming that automation means handing over the responsibility for every step of the process and every outcome. Here’s something that actually happened to me last week that highlights this risk and what can happen if you aren’t paying attention.

While building an AI agent recently, I noticed that it had made an assumption I had never asked it to make. It accessed calendars (my team’s) I did not want it accessing, and at first glance, the output still looked perfectly reasonable. I almost didn’t notice.

If I had not slowed down and reviewed the instructions carefully, I could have accepted an output that appeared useful but was built on the wrong assumptions.

You need to think about an AI agent the same way you would think about an employee.

You would not give someone a vague assignment, walk away, and assume they understood exactly what you meant. You would check for understanding, review their work, correct what was not right, and only then trust the process to run with less oversight.

AI is no different.

The smartest approach is to describe what you want, run the process manually, review the output, correct any assumptions, and then automate it once you know the process works the way you intended.

Because bad instructions don’t become better when you automate them with AI, they just get executed faster!

08/21/2026

Earlier this month, the EU put in place an act around the use of AI to ensure transparency and safety for users. Essentially, "the AI Act sets out risk-based rules for AI developers and deployers regarding specific uses of AI. It is part of a wider package of policy measures to support the development of trustworthy AI."

"This AI Act is the first-ever legal framework on AI, which addresses the risks of AI and positions Europe to play a leading role globally."

Why does this matter?

I predict this act is the first of many laws you will see governing how you use AI and why disclosure, transparency, and trust matter more now than ever.

When I first started teaching people how to use AI, one of the things I explained is every individual needs to have their own philosophy or guardrails regarding how they will or will not use AI. I cautioned people that there could come a time when all of the content you create using AI could be marked as "created by AI."

Last week, Anthropic announced that they will begin to deploy watermarks on text generated by AI. For now, those watermarks will not be detectable unless you have a reader for the watermarks. Who might need a reader? Think college professors who want to know if students actually wrote that report, as an example of why this might be useful, or the author who just went on a book publishing binge.

LinkedIn recently rolled out the ability for users to flag content as AI slop. The assumption is that these flags will deprioritize content in the algorithm. You can mark content this way by clicking the three dots on the top right of any post and then selecting "seems like AI slop."

Substack launched an AI detection feature that allows readers to estimate the percentage of content written by AI versus a human.

Which leads me to this...

Your reputation and the trust you build with your clients, colleagues, and future clients matters. It is not wrong to use AI to generate content, go all in, but it is wrong to pretend that the content was created by you if it wasn't.

As we move deeper into an AI world and more people understand how to use AI, the amount of deep fakes and deceptive content will grow. As a leader, you have to decide: what is your policy regarding AI use, and are you being open and honest about it?

If you used AI to help you edit, say so. If you used AI to help you create, say so.

Using the tool is not wrong; it's the lack of transparency which leads to a lack of trust that is problematic.

You'll notice I often write P.S. written by me, not AI, on some of my content. I do it because I don't want you to think I am using AI to write for me, unless I am.

I have created content for decades and have 100s of hours of recorded content. Might I use AI to summarize things I have said into working articles for me to edit? Yes, and when I do, I promise to share how I am using AI so you know.

Don't let these laws and changes make you fear AI. Instead, let them help you decide what level of transparency you expect and wish to offer to those who follow your work.

P.S. This was 100% written by me in case you were wondering ;-)

08/20/2026

Being clueless in business is costing you money.

You can be busy, experienced, and even successful...and still be completely oblivious to the friction you’re creating for your customers.

The problem? Everyone else can see it before you do.

Pay attention to where people hesitate, complain, disengage, or have to work harder than they should.

Awareness is a business advantage.

What’s one clueless thing you notice businesses do?

08/17/2026

Instagram changed its wordmark for the first time in 10 years.

Some people are loving it. Some are saying, “About darn time.” Others say it was completely unnecessary.

And it got us thinking about branding and what really matters in business.

Sure, having a strong brand matters. Instagram arguably has one of the most recognizable brands out there.

But it’s not the branding alone that led to its success.

A rebrand can make your business look different.

A strategy is what makes your business perform different.

P.S. We thought we’d give the new font a try, too. What do you think—keep it, or give Instagram its font back? 😂

08/14/2026

Your bio isn’t just for people anymore.
AI is reading your digital footprint too.

When someone asks ChatGPT, Claude, Perplexity, or another AI search tool who you are and what you do, it may pull together information from your website, LinkedIn, podcast appearances, speaker pages, interviews, directories, and other places your name appears online.

That means consistency matters in a new way.

If one source says you run an agency, another calls you a consultant, an old podcast bio lists a company you’re no longer with, and your speaker page describes your expertise differently, AI has to make sense of all of those signals.

The goal isn’t to copy and paste the exact same bio everywhere.

It’s to make sure the core facts stay consistent.
Your name.
Your company.
Your role.
What you’re known for.
The expertise or credentials you want associated with your name.
Your website.
The wording can change. The underlying story shouldn’t.

Here’s an exercise worth trying:

Ask ChatGPT, Claude, Perplexity, and Google’s AI search results:

“Who is [your name], and what do they do?”

If you can, test it in a fresh or incognito session so you’re less likely to influence the answer with previous context.
Then compare what comes back.

Does AI describe you the way you want to be described?
Does it associate you with the right company?
Does it understand your expertise?
Is it pulling up old information that no longer reflects what you do?

If the answers are inconsistent, you may not need to create more content.

You may need to clean up the content that already exists.
We spend a lot of time thinking about what we want to say online.

Now we also need to think about what the internet is teaching AI about us.

Maybe today’s a good day to Google yourself, then ask AI who it thinks you are.

You might be surprised by the answer.

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