Lisa Larter

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Lisa Larter CEO & Founder at Lisa Larter Group | Host | We uncomplicate modern marketing. Lisa has a unique skill set when it comes to Social Media.

Pre-order Masterful Marketing at masterfulmarketingbook.com

Lisa is a master strategist, author, speaker, consultant, business coach and trainer. She will inspire you to see the possibilities for your organization when it comes to integrating Social Media into your core business strategy. She has expertise in Retail, Corporate Retail, Independently Owned Retail, the Wireless Industry and Social Media. She integrates modern marketing with an effective strategy to dramatically improve sales and profits.

Swipe to see finished product!Just spent the last week in Austin and Las Vegas and I’m feeling like the worst content cr...
10/19/2026

Swipe to see finished product!

Just spent the last week in Austin and Las Vegas and I’m feeling like the worst content creator of all times. But…

This Stetson, custom cut and designed for me at MAUFRAIS was one of the highlights of our trip.

The hat I didn’t know I needed!

Now to figure out where and how to wear the dang thing!

10/16/2026

How you respond to a negative review says more about your business than a dozen five-star reviews ever could. Don’t ignore the criticism. Use it as an opportunity to show people you care.

I’m pro AI. Which basically means I regularly get comments, messages, and emails from people telling me off. Recently, s...
10/14/2026

I’m pro AI. Which basically means I regularly get comments, messages, and emails from people telling me off.

Recently, someone emailed me and asked me to remove them from my mailing list for all AI-related topics. They indicated that as a writer and artist, they “just can’t get behind it.”

My unpopular opinion: it doesn’t matter what industry you’re in or what your beliefs are, AI is not going away.

Instead of not getting behind it, why not learn how to use the tool to amplify your creativity?

You don’t need AI to make your art. You don’t need AI to write for you either.

Use AI as a thinking partner, use it to give you feedback on your work, use it to help you market better, and sell more.

Heck, use it for meal planning, proofreading, research…

The uses are endless.

So…

Just because you’re afraid that it’s going to negatively impact the thing you do doesn’t mean you should avoid it.

Be curious, lean in, and try it because if you don’t, it won’t be your choice to get behind it, but you will be forced to because it has become the way of life, and you will be far behind everyone else.

People said the same thing when the internet became a thing. And the same thing about smartphones, social media, and digital marketing.

Can you imagine not knowing how to operate a web browser or a cell phone today? My guess is no. Am I wrong?

10/08/2026

How a business responds when something goes wrong can tell you far more about their commitment to customer service than a hundred glowing reviews.

I think there’s a lot to be learned from how people handle criticism, especially when they have an opportunity to make things right.

The next time you’re considering investing in a product, service, or experience, take a few minutes to read the negative reviews and pay attention to the responses.

You might learn something that helps you have a much better experience.

Eleven years ago we did this… It started out with Samantha Moonsammy Gordon having a venue she needed to fill and me say...
10/08/2026

Eleven years ago we did this… It started out with Samantha Moonsammy Gordon having a venue she needed to fill and me saying, “I can do that! Let’s make it my first book launch!”

MMMEvent was born.

Then Sigrun said she’d fly in from Switzerland to speak.

Then said she’d come in from Kelowna.

And Kathy Smart agreed to speak as well.

Almost 500 of you showed up that day. Friendships that have transcended a decade were made.

Businesses have grown, changed, and evolved since then.

It was a remarkable time. I feel blessed that I got to host these great events for the next five years.

Is it time to do another one?!

Thank you Sigrun for sending me a photo of us this morning and reminding me of this super important life milestone a decade ago. I love that we are still friends and supporters of each other.

My first order! I wasn’t sure if anyone would buy Mourning Pages when I first created it. I still don’t even have a land...
10/02/2026

My first order! I wasn’t sure if anyone would buy Mourning Pages when I first created it.

I still don’t even have a landing page up, but I do have my first customer. And, she wanted me to send her four of them.

It makes me so happy to see that someone else saw the heart, quality, and value of this product.

She said, “I’d much rather give someone this than send flowers, which in the end are going to die too.”

Feeling grateful and hopeful that this little creation will touch the lives of others and help them to honor, memorialize, and process the grief they feel from loss.

♥️

You didn’t start a business to end up feeling stuck in a job you can’t quit.Something to consider… Do you “get to” or do...
10/01/2026

You didn’t start a business to end up feeling stuck in a job you can’t quit.

Something to consider… Do you “get to” or do you “have to” do what it is you’re doing?

I get to host a Beach House Mastermind retreat every January. I get to go to Strategic Coach to work on my own business every quarter. I get to teach business owners how to use AI. I get to do strategy work with some amazing people.

I used to have to…market a very large event every year and coach upwards of 20 people for hours on Zoom every week.

These things started out as things I “got to” do, but over time, they became things I “had to” do.

I no longer enjoyed the hustle of bringing 100s of people together in a room every single year with large venue financial commitments and the pressure to then sell from the stage. I no longer enjoyed being tied to my computer on Zoom for 20+ hours a week, it was exhausting.

I recognized when my energy shifted from something I “get to do” to something I “have to do.” And when that shift happened, I stopped doing those things, or I changed how I did them.

I still get to host events, but they are smaller, more intimate, and purposeful, and I enjoy them a lot. I still get to coach and advise people, but the format has changed, and I am no longer tethered to my laptop and physically drained.

When this shift happens in your business, pay attention and know when to call it and make a change. Don’t let it go on indefinitely, or you run the risk of:

1) Providing a disservice to those people who show up because you’re not fully engaged in the service you’re offering. When this happens, people resent you and feel like they’ve wasted money on your services.

2) Blocking the new thing you could get to do because you don’t have the capacity, energy, or time to even consider it. Entrepreneurs are creative. Allow yourself the space to grow and change how you do things. This is innovating. 

If you don’t enjoy what you’re doing (and I’m not talking about a bad day or week) and it persists over several months, it’s time to reevaluate.

❤️

Indecision is still a decision. It’s a decision to stay exactly where you are.I recently joined Ashlee Hayes | Executive...
09/25/2026

Indecision is still a decision. It’s a decision to stay exactly where you are.

I recently joined Ashlee Hayes | Executive Leadership, on her podcast, “This Wasn’t My Plan,” and we talked about the fear that often comes with making decisions when you don’t have perfect certainty.

The reality is that, as a business owner and leader, you rarely have every piece of information before you need to move.

One of the principles I come back to often is “Make a decision, and then make it right.”

That doesn’t mean every decision will work out exactly as you hoped. It means you make the best decision you can with the information you have, take action, pay attention to what happens, and use what you learn to decide what comes next.

Sometimes the decision works beautifully, or sometimes it shows you what needs to change.

You are allowed to change your mind, and you are allowed to course-correct. What matters is that you give yourself something real to respond to instead of sitting in indecision waiting for certainty that may never come.

When you lead a business, your decisions create movement. Your team needs clarity about where you’re going, your strategy needs action before you can evaluate whether it works, and you need real-world feedback before you can make the next decision with more confidence.

You don’t become a better decision-maker by waiting until you feel certain. You become a better decision-maker by deciding, observing, learning, and adjusting.

Ashlee and I talked about business, money, sales, leadership, strategy, prioritization, confidence, and some of the decisions that completely changed the trajectory of my career.

Listen to “This Wasn’t My Plan” on any podcast listening platform.

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1000 Champions Drive
Daytona Beach, FL
32124

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