Lisa Larter

Lisa Larter CEO & Founder at Lisa Larter Group | Host | We uncomplicate modern marketing. Lisa has a unique skill set when it comes to Social Media.

Pre-order Masterful Marketing at masterfulmarketingbook.com

Lisa is a master strategist, author, speaker, consultant, business coach and trainer. She will inspire you to see the possibilities for your organization when it comes to integrating Social Media into your core business strategy. She has expertise in Retail, Corporate Retail, Independently Owned Retail, the Wireless Industry and Social M

edia. She integrates modern marketing with an effective strategy to dramatically improve sales and profits.

May dachshund dump - some of the best photos of my girls taken during the month of May. 1. Back from the groomers and ne...
06/02/2026

May dachshund dump - some of the best photos of my girls taken during the month of May.

1. Back from the groomers and need a nap in our crate.

2. Styrofoam bo**er

3. Laying back on mum looking cute

4&5. Post groomer show of photos. One squawking, one posing.

6. Making a baby blanket with mum

7. Posing for a picture for gramma

8. Paws on arm, otherwise known as a Velcro dog who can’t not be touching at all times

9. Feeling pretty might delete later

10. Tired of chasing my favorite green squeak

11. Making serious eyes at the hoping for yet another treat.

Choose wisely.
06/01/2026

Choose wisely.

05/29/2026

Most people don’t have a sales problem. They have a sales skill problem.

They think they need more leads, a better offer, or a prettier website, when the real issue is they’ve never actually learned how to sell.

Selling is not something you’re either “good at” or “bad at.” It’s a skill that improves when you practice, get feedback, and learn how to listen, ask better questions, and stay focused on solving the right problem.

The fastest way to improve is to review your sales conversations honestly. Work with a coach, role-play, or use AI to evaluate your calls and identify where you lose momentum.

The business owners who sell consistently aren’t winging it. They’re refining the skill.

You can’t prompt your way into clarity. If you’re not clear on what you want, AI won’t help you get there. An unclear pr...
05/28/2026

You can’t prompt your way into clarity.

If you’re not clear on what you want, AI won’t help you get there.

An unclear prompt leads to unclear responses, hallucinations and more confusion.

Sit down and think.

Write down some notes on what you want help with, what you don’t want and what the ideal outcome is.

See if you can find examples to share with AI that are aligned with what you’d like help with.

Start with you, finish with AI.

If you don’t start with you, chances are you’ll end up with something that sounds great but isn’t really what you want and you will have wasted time on repetitive prompts instead of generating an outcome that leads to the result you want.
You’re the leader, AI is the tool.

The better you lead and communicate, the better the tool works.

Have you noticed that sometimes I sign off posts with “Copy written by me, not AI?”I love ​using AI. I use it every day ...
05/28/2026

Have you noticed that sometimes I sign off posts with “Copy written by me, not AI?”

I love ​using AI. I use it every day in my life and business, but I refuse to let it replace my thinking, thought leadership, and writing.

I​ started adding an authorship credit to the bottom of some of my posts as a signal to folks that not everything you read on the internet was written by an LLM. There are still people out there, like me, who value their own thinking and create their own thought leadership.

​But can you tell the difference?

​In some cases, AI slop is obvious, but as the technology advances and improves, it will be harder for people to know the source of truth: is it human, or was it AI?

I’ve been doing this now and then as a trust signal, so you know what you are reading is coming from my brain as an experienced thought leader who has walked the path you are on and has the credibility to show you the way.

Here’s what I want you to ​consider today:

1. ​What is your philosophy around using AI? Do you have guardrails, rules, or boundaries around what you will and won’t use it for?

​2. Whose advice do you trust online, and do you care if it was generated by AI? Not every human’s advice is sound​ , and now much of it is being artificially created. Can you tell the difference? Do you know who to trust?

3. When it comes to your own​ content​ creation, are you the thought leader, or is it AI? AI is a tool that can ​definitely help you, but treating it like a replacement for your own th​i​nking and writing is doing both you and your customer a disservice.

​The world is changing, and the way we use AI is evolving rapidly. You have to choose whether you are allowing AI to lead you or if you are leading AI. The best way to choose is to educate yourself on how these tools work and set clear guidelines around how you intend to use them.

P.S. ​In case you were wondering, this copy was not written by AI!

05/26/2026

Does your business have a “Department of No?”

“No, we can’t do that.”
“No, that’s not included.”
“No, that’s not possible.”

Every time a client hears no, trust erodes a little bit.

One of the most memorable things about my recent vacation with Explora Journeys was this: nobody said no.

Want something different? They found a way. Want a small extra detail? They made it happen.

The experience felt exceptional because they looked for opportunities to delight people instead of reasons to deny them.

That’s a lesson every single one of us needs to pay attention to.

The little extras are rarely little to the client experiencing them.

And if your margins are so tight that you can’t create exceptional experiences, the real problem may not be the request. The real problem may be your pricing.

Sometimes, charging a little more allows you to deliver a whole lot better.

Watch this video and ask yourself: Where could your business stop saying no and start creating a better experience instead?

2 points about this post:1. The content is a good overview on the current search and AI search landscape. The old way is...
05/22/2026

2 points about this post:

1. The content is a good overview on the current search and AI search landscape. The old way isn’t working as well as it once did.

2. I used AI to create this graphic in a matter of seconds. Here’s what I did:

- I uploaded a transcript from my program, AI-Driven Marketing Made Easy and an example of a visual from someone else that I liked.

- I gave it a really basic prompt and asked it to find something valuable in my transcript and to create a graphic for me using the example I shared.

- I then gave AI edits on what to change on the first draft. My first set of edits weren’t as clear as they needed to be, better but not as good as I wanted, but second set of edits to my prompt delivered this.

In today’s world, you’ve got to get good at creating faster and AI can help you to do that once you learn how to communicate better with whatever tool you’re using.

Copy written by me, not AI.

05/21/2026

People ask all the time what parts of marketing cannot be outsourced, and the truth is, with the right team, almost everything can be delegated.

A great team can create content, edit videos, run campaigns, manage your social media, and use AI to streamline ex*****on faster than ever before. But there is one thing they cannot do without you: lead the strategy behind the message.

That is where so many businesses get stuck.

They hire a marketing team expecting transformation, but they have not clearly communicated their voice, their values, their buyer, or the actual promise behind the brand. Then they step back completely and hope the marketing somehow reflects who they are and what they stand for.

It does not work that way.

You cannot outsource clarity. You cannot outsource conviction. And you definitely cannot outsource leadership.

The businesses with the strongest marketing are not always the ones creating the most content. They are the ones where the founder stays connected to the message, teaches the team what matters, and inspects what they expect.

Does the content sound like you?
Does it reflect your standards?
Does it actually resonate with your customer?

Those questions matter.

AI can replicate your face. A team can replicate your style. But neither can replicate your judgment, your perspective, or your belief in the work you do unless you actively guide them.

Business is math, not magic.

If your marketing is missing the mark, the answer is not always “find a better team.” Sometimes the answer is to become a better leader for the team you already have.

You still have to do the push-ups.

The goal is not to do everything yourself. The goal is to build a team that understands your business so deeply they can execute your vision in a way that feels authentic, strategic, and aligned.

That takes leadership. That takes clarity. And that takes involvement.

The next launch of AI-Driven Marketing Made Easy is going to be the best one yet… And completely focussed on Claude this...
05/20/2026

The next launch of AI-Driven Marketing Made Easy is going to be the best one yet… And completely focussed on Claude this time!

I’m also thinking of hosting a free webinar leading up to the launch. If you’d like to get a taste of what we will cover, what my teaching style is like, who else is in the program, and how valuable this can be for you in your business, let me know!

When this business started, there was no master plan for all of this.I didn’t have a roadmap that lead me in one linear ...
05/20/2026

When this business started, there was no master plan for all of this.

I didn’t have a roadmap that lead me in one linear direction to this point.

There certainly wasn’t any certainty that this is were I would end up.

I really had no idea where the journey would lead.

But I did have a willingness to keep showing up, keep learning, and keep building.

These milestones happened because of consistency, not perfection.

Keep going. Your future business may be bigger than you can currently imagine.

Address

1000 Champions Drive
Daytona Beach, FL
32124

Website

Alerts

Be the first to know and let us send you an email when Lisa Larter posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Lisa Larter:

Shortcuts

Share

Category