Madem-Moorecraft Reels USA

04/29/2026

MADEM Reels Group Announces Global Results of the 2025 Customer Satisfaction Survey
MADEM Reels Group has concluded its 2025 Customer Satisfaction Survey, conducted with active customers across its operations in Brazil, Spain, the United States, and Bahrain.
The results reinforce the consistency and quality of the group’s global operations:
• 98% overall customer satisfaction
• 66% response rate
• Strong performance in commercial relationships, communication, technical support, product quality, and specification compliance
These results reflect MADEM Reels’ ongoing commitment to operational excellence and customer satisfaction across all markets in which it operates.
Highlights by business unit:
• MADEM Brazil: 100% satisfaction
• MADEM Gulf (Bahrain): 100% satisfaction, reinforcing operational consistency
• MADEM Moorecraft (USA): 99% satisfaction, with a strong balance between quality and service
• Euromadem (Spain): standout performance with 94% “Very Good” ratings
We remain committed to continuous improvement, actively listening to our customers and strengthening long-term partnerships.
Achieving 98% global customer satisfaction is more than a result — it reflects the trust we have built with our customers worldwide.This performance demonstrates the strength of our culture, the alignment of our global operations, and above all, our continuous commitment to excellence. We move forward focused on evolving, innovating, and strengthening partnerships that support long-term growth. Our focus remains clear — to consistently create value, every day.
Leandro Mazzoccato Group CEO www.mademreels.com

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Grupo MADEM Reels divulga resultados globais da Pesquisa de Satisfação de Clientes 2025
O Grupo MADEM Reels concluiu sua Pesquisa de Satisfação de Clientes 2025, realizada com clientes ativos nas unidades do Brasil, Espanha, Estados Unidos e Bahrain.
Os resultados reforçam a consistência e a qualidade das operações globais do grupo:
• 98% de satisfação global
• 66% de taxa de participação
• Alto nível de desempenho em relacionamento comercial, comunicação, suporte técnico, qualidade de produto e conformidade de especificações
Esses resultados refletem o compromisso contínuo da MADEM Reels com a excelência operacional e a satisfação dos clientes em todos os mercados onde atua.
Destaques por unidade:
• MADEM Brasil: 100% de satisfação
• MADEM Gulf (Bahrain): 100% de satisfação, reforçando a consistência operacional
• MADEM Moorecraft (EUA): 99% de satisfação, com forte equilíbrio entre qualidade e atendimento
• Euromadem (Espanha): destaque com 94% de avaliações “Muito Bom”
Seguimos evoluindo, ouvindo nossos clientes e fortalecendo parcerias de longo prazo.
Alcançar 98% de satisfação global é mais do que um resultado — é a expressão da confiança que construímos com nossos clientes ao redor do mundo. Esse desempenho reflete a força da nossa cultura, o alinhamento global das nossas operações e, acima de tudo, o nosso compromisso contínuo com excelência. Seguimos olhando para frente: evoluir, inovar e fortalecer parcerias que sustentam o crescimento de longo prazo. Nosso foco permanece o mesmo — criar valor de forma consistente, todos os dias.
Leandro Mazzoccato - Group CEO www.mademreels.com
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Grupo MADEM Reels divulga los resultados globales de la Encuesta de Satisfacción de Clientes 2025
El Grupo MADEM Reels ha concluido su Encuesta de Satisfacción de Clientes 2025, realizada con clientes activos en sus operaciones de Brasil, España, Estados Unidos y Bahréin.
Los resultados refuerzan la consistencia y la calidad de las operaciones globales del grupo:
• 98% de satisfacción global
• 66% de tasa de participación
• Alto desempeño en relación comercial, comunicación, soporte técnico, calidad del producto y conformidad de especificaciones
Estos resultados reflejan el compromiso continuo de MADEM Reels con la excelencia operativa y la satisfacción del cliente en todos los mercados donde actúa.
Aspectos destacados por unidad:
• MADEM Brasil: 100% de satisfacción
• MADEM Gulf (Bahréin): 100% de satisfacción, reforzando la consistencia operativa
• MADEM Moorecraft (EE. UU.): 99% de satisfacción, con un sólido equilibrio entre calidad y servicio
• Euromadem (España): destaque con 94% de evaluaciones “Muy Bueno”
Seguimos evolucionando, escuchando a nuestros clientes y fortaleciendo relaciones a largo plazo.
Alcanzar un 98% de satisfacción global es más que un resultado: es la expresión de la confianza que hemos construido con nuestros clientes en todo el mundo. Este desempeño refleja la fortaleza de nuestra cultura, la alineación de nuestras operaciones globales y, sobre todo, nuestro compromiso continuo con la excelencia. Seguimos avanzando enfocados en evolucionar, innovar y fortalecer alianzas que impulsen el crecimiento a largo plazo. Nuestro enfoque sigue siendo el mismo: crear valor de forma consistente, todos los días.
Leandro Mazzoccato Group CEO www.mademreels.com

04/10/2026

We kicked off 2026 with some big goals—and we’re already ahead of schedule. Because of that growth, we’re adding a 3rd shift!

We’re currently hiring forklift operators and machine operators. Pay depends on experience.

If you’re ready to show up, work hard, and be part of a team that’s moving forward, we’d love to connect.

This is not a work-from-home position—it’s for people who take pride in putting in a solid day’s work and getting the job done right.

Interested? Send us a message!

Madem-Moorecraft Announces 50% Increase in Production Capacity at Tarboro, NC Plant (oct 2025)
Tarboro, NC – Madem-Moorecraft Reels USA, a subsidiary of the Madem Reels Group Brazil, announces a significant expansion of its wooden reel production capacity at its Tarboro, North Carolina facility. With an investment of US$ 7 million, the new production lines will be equipped with state-of-the-art fully robotized machinery, enabling a 50% increase in the plant’s installed capacity.
With this expansion, the company strengthens its position as a leading supplier of wooden reels for the wire & cable, meeting the growing demand of the U.S. market.
Madem-Moorecraft already operates a solid logistics network with distribution centers in Texas (TX), Georgia (GA), Arizona (AZ), West Virginia (WV), Ohio (OH), and North Carolina (NC). As part of its expansion plan, the company is considering opening new distribution centers in Colorado (CO), Connecticut (CT), Indiana (IN), Louisianna (LA), Missouri (MO), Maryland (MD), and Pennsylvania (PA), further enhancing its coverage and proximity to key customers. In addition to its Tarboro plant, Madem-Moorecraft also operates another industrial facility in Denton, Texas (TX), reinforcing its commitment to serve customers across the United States with efficiency and reliability.
In addition to technological innovation and industrial growth, Madem-Moorecraft is committed to quality and sustainability. The company is certified under ISO 9000 and ISO 14000 standards, holds Carbon Neutral (CO₂) certification, and carries the PEFC green label, ensuring that all wood used comes from responsibly managed forests.
By 2026, Madem Reels U.S. operations are projected to generate over US$ 100 million in annual sales, supported by an estimated 300 employees. Globally, the Group anticipates reaching approximately US$ 230 million in annual sales with a total workforce of 800 employees, underscoring its continued expansion and strong performance across international markets.
“This investment reinforces our commitment to efficiently and consistently meet the growing demand of our customers in the United States. The new robotized line delivers significant gains in productivity, safety, and sustainability,” said Leandro Mazzoccato, President of Madem-Moorecraft Reels USA.
“The investment, coupled with our plans to expand our distribution network, allows us to reach more customers, providing just-in-time delivery and inventory services throughout the USA,” said Stephen Redhage, Vice-President of Madem-Moorecraft Reels, USA.
Madem Reels Group www.mademreels.com continues to invest in innovation, technology, and international expansion, strengthening its global presence as a trusted supplier of wooden reels.

04/05/2026

02/26/2026

Madem Moorecraft Reels USA, Inc. is proud to give back to the community and support initiatives that uplift families in need.
Today, Elizabeth Pena and Miriam Calderon attended the annual Purses with a Purpose luncheon — a meaningful campaign dedicated to supporting single mothers who are employed yet earn too much to qualify for assistance while still living below the poverty line. These strong women are all survivors of domestic violence, working hard to rebuild their lives and provide stability for their families.
The Denton factory team showed its support by collecting food, diapers, baby wipes, women’s sanitary products, and other essential items. These donations will be used to fill purses and bags that will be distributed to women in need this March.
Giving back doesn’t stop there. Upcoming community initiatives include:
• Free book fairs for children
• Back-to-school supply drives
• Additional outreach programs to support local families
Madem Moorecraft Reels USA, Inc. remains committed to making a meaningful impact — empowering women, supporting children, and strengthening our community every step of the way.

01/16/2026

MADEM Reels Group exceeds R$ 1 billion in sales in 2025.
The Madem Reels Group (www.mademreels.com) ended 2025 with revenues of more than R$ 1 billion, mainly driven by the growth in sales in international branches and the consistent advance of the Group's share in the global market.
As part of the strategic expansion plan, the Group announces an increase in production capacity at its industrial units in the United States, Spain and Bahrain, reinforcing its structure to meet growing demand with greater operational efficiency and competitiveness.
"We are very pleased with the results of 2025, a year in which we expanded our share of the global market. This performance is the result of the work of our team of employees and our focus on sustainability. We continue to expand consistently, aiming for new sales levels around the world." Comments Leandro Mazzoccato, Group CEO
In Brazil, in addition to the manufacture of wood spools and pellets (used for heating boilers), the business Group has operations in the plastic sector through six factories of plastic films, bubble wrap and foams expanded in PE and PP, with sales of approximately R$ 350 million in 2025, through the companies Aleplast (www.aleplast.com.br) and Multinova (www.multinova.ind.br).
The combination of international growth and a solid industrial base reinforces the Group's strategy to consolidate its global presence and sustain a consistent expansion trajectory.

Multinova

12/18/2025

We were excited that the Mayor of Denton showed up today for a tour of the plant. He was here for our grand opening in 2023. He was impressed then and was even more impressed today. We were pointing at his name on the fl**ge we had people sign at our grand opening in 2023.

11/13/2025

We are excited to team up with United Way of Denton County with projects in the near future!

10/23/2025

Madem-Moorecraft Announces 50% Increase in Production Capacity at Tarboro, NC Plant (oct 2025)
Tarboro, NC – Madem-Moorecraft Reels USA, a subsidiary of the Madem Reels Group Brazil, announces a significant expansion of its wooden reel production capacity at its Tarboro, North Carolina facility. With an investment of US$ 7 million, the new production lines will be equipped with state-of-the-art fully robotized machinery, enabling a 50% increase in the plant’s installed capacity.
With this expansion, the company strengthens its position as a leading supplier of wooden reels for the wire & cable, meeting the growing demand of the U.S. market.
Madem-Moorecraft already operates a solid logistics network with distribution centers in Texas (TX), Georgia (GA), Arizona (AZ), West Virginia (WV), Ohio (OH), and North Carolina (NC). As part of its expansion plan, the company is considering opening new distribution centers in Colorado (CO), Connecticut (CT), Indiana (IN), Louisianna (LA), Missouri (MO), Maryland (MD), and Pennsylvania (PA), further enhancing its coverage and proximity to key customers. In addition to its Tarboro plant, Madem-Moorecraft also operates another industrial facility in Denton, Texas (TX), reinforcing its commitment to serve customers across the United States with efficiency and reliability.
In addition to technological innovation and industrial growth, Madem-Moorecraft is committed to quality and sustainability. The company is certified under ISO 9000 and ISO 14000 standards, holds Carbon Neutral (CO₂) certification, and carries the PEFC green label, ensuring that all wood used comes from responsibly managed forests.
By 2026, Madem Reels U.S. operations are projected to generate over US$ 100 million in annual sales, supported by an estimated 300 employees. Globally, the Group anticipates reaching approximately US$ 230 million in annual sales with a total workforce of 800 employees, underscoring its continued expansion and strong performance across international markets.
“This investment reinforces our commitment to efficiently and consistently meet the growing demand of our customers in the United States. The new robotized line delivers significant gains in productivity, safety, and sustainability,” said Leandro Mazzoccato, President of Madem-Moorecraft Reels USA.
“The investment, coupled with our plans to expand our distribution network, allows us to reach more customers, providing just-in-time delivery and inventory services throughout the USA,” said Stephen Redhage, Vice-President of Madem-Moorecraft Reels, USA.
Madem Reels Group www.mademreels.com continues to invest in innovation, technology, and international expansion, strengthening its global presence as a trusted supplier of wooden reels.

05/07/2025

Don’t forget to come say Hi!