Sponsorship Marketing Association

Sponsorship Marketing Association Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Sponsorship Marketing Association, Business service, Denver, CO.

Bringing sponsorship leaders together to exchange ideas, share
experiences and master the art and science of sponsorship through workshops, trainings, providing resources, and an annual summit.

08/21/2026

Less than 100 seats left for the Sponsorship Mastery Summit — so let us tell you what we’re most excited about. 🎸

The mix in the room. Sports, music, entertainment, fairs, festivals, museums, banks, zoos. 40+ speakers, and the best ideas will come from the people outside your sector. That cross-pollination is the whole point.

A night that could only happen in Nashville. A behind-the-scenes tour of Ryman Auditorium, the most iconic stage in music and then a private party at Category 10 on Broadway. This is the Music City experience, done the way locals do it.

The conversations you can’t script. SponsorPulse is powering 10 private Industry Forums with your peers. 1-on-1 coaching sessions. The AI Experience Lounge by CINCO. Hitmakers Matt & Josh Jenkins playing live.

And what you don’t know yet. New speakers just joined the lineup from chevrolet, Cracker Barrel, and AEG Presents. This year’s Sponsorship Excellence Award winners are about to be announced. The Summit app launches soon. The program keeps getting bigger.

This is the only industry-wide sponsorship conference in the country, and the room is nearly full. September 28–30, Nashville 🔗 link in bio to register!

The Summit opens with Country Music Association and chevrolet. It doesn’t get more Nashville than this.“Nashville Knows:...
08/20/2026

The Summit opens with Country Music Association and chevrolet. It doesn’t get more Nashville than this.

“Nashville Knows: What Music City Can Teach the Sponsorship World” kicks things off with a partnership more than 20 years in the making. Chevy is CMA’s longest-standing partner — from the Riverfront Stage at CMA Fest to Country Music’s Biggest Night. Two decades of evolving, renewing, and delivering across artist deals, venue platforms, and festival activations.

Taking the Stage:
🎤 Jenny Methling, Senior Director of Strategic Partnerships at the Country Music Association, who leads CMA’s brand partnerships and brings deep expertise across sponsorship, integrated marketing, and mission-driven brand alignment.

🚗 Steve Majoros, Chief Marketing Officer at Chevrolet, a 35-year Chevrolet marketing veteran whose run spans “Like A Rock” through the Corvette C8, Chevy’s legendary trucks, and today’s EV launches.

Fewer than 100 seats left. Registration closes August 31 🔗 link in bio to register

Where is sponsorship heading? Nobody knows better than the people doing the work and that’s you 📊 Sponsorship Marketing ...
08/19/2026

Where is sponsorship heading? Nobody knows better than the people doing the work and that’s you 📊 Sponsorship Marketing Association (SMA) and Relo Metrics have launched the 2026 Sponsorship Marketing Research Study, and your perspective will shape the industry’s picture of what’s next.

The study explores:
📈 Evolving investment priorities and objectives
🤝 Brand expectations vs. rightsholder delivery
📊 The latest in measurement and performance
🔄 Trends across both the buy and sell sides

The survey takes about 10 minutes, and all answers are completely confidential. Everyone who participates receives a summary of the findings. 🙌

Dana Venino, Chief Customer Officer at Relo Metrics, joins us at the Sponsorship Mastery Summit in September to share the early results with the full report following in November.

Your input today shapes one of the most anticipated conversations in Nashville. 🎸

Take the survey today 🔗 link in bio!

08/17/2026

“You can take the guy out of the stadium, but you can’t take the guy out of sponsorships.”

Carlos Caeser Gutierrez-Allard sent us this video and it captures exactly what I love about this industry. Energetic, passionate, creative people like Carlos! Sponsorship gets in your blood.

Carlos is coming to the Sponsorship Mastery Summit from Schneider Electric — Tennessee Titans jersey on, hometown pride showing.

Carlos is in good company. Music City is showing up big. Taking the Summit stage, September 28–30:

🎤 Jenny Methling, Country Music Association
🎤 Adam Nuse, Tennessee Titans
🎤 Shelley Pratt, Nissan
🎤 Sean Lupton, Opry Entertainment Group
🎤 Paula Milton, Nashville Convention & Visitors Corp
🎤 Erin Ryder & Emma May-Bradley, Playmakers Nashville
🎤 Jonah Geschwind, GreenDisco
🎤 Nick Thimm, CAA Sports
🎤 Hitmakers Matt & Josh Jenkins

This is what makes the Summit so special. The best minds in sponsorship, the energy of Music City, and three days to remind you why sponsorship is the best job in marketing.

Less than 100 seats left. Registration closes August 31. 🔗 https://sponsorshipassociation.com/summit/

⚠️ LESS THAN 100 SEATS LEFT ⚠️ The 2026 Sponsorship Mastery Summit is almost SOLD OUT, and once these final seats are go...
08/17/2026

⚠️ LESS THAN 100 SEATS LEFT ⚠️ The 2026 Sponsorship Mastery Summit is almost SOLD OUT, and once these final seats are gone, they’re gone. 🎸

If you’ve been waiting for a sign, this is it. In just a few weeks, 400+ senior sponsorship professionals from brands, properties, agencies, and entertainment are coming together in Nashville for three days you won’t find anywhere else:

🎤 40+ speakers across sports, arts, entertainment, music, fairs, festivals, museums, banks, zoos, aquariums, and so much more
🏛️ A behind-the-scenes tour of the iconic Ryman Auditorium
🤝 Private industry forums, 1-on-1 coaching, and an AI Experience Lounge by Cinco
🎶 A live session with hitmakers Matt & Josh Jenkins

This is the only industry-wide sponsorship conference in the country. And the room is nearly full.

Don’t be the one refreshing the page after it sells out 🔗 link in bio to register!

National campaigns build awareness. Local sponsorship builds belonging. And Tali Kulbeda is the person who figured out e...
08/14/2026

National campaigns build awareness. Local sponsorship builds belonging. And Tali Kulbeda is the person who figured out exactly how to make that happen at scale. 🎸

Tali Kulbeda is the Head of Local Marketing and Partnerships at Brightspeed — where she built the company’s entire local growth function from the ground up across a 20-state fiber expansion footprint. She is also the founder of Signature Marketing, Inc., a national experiential and field marketing agency that has delivered thousands of annual activations for brands including Pernod Ricard USA, Unilever, P&G (Procter & Gamble), and The Boston Beer Company.

Twenty years of building high-trust acquisition engines, community-led growth programs, and sponsorship strategies that connect infrastructure investment to real business impact. Both sides of the table. Corporate leader and agency founder.

On Wednesday, September 30 Tali takes the stage with a session that is going to hit differently for anyone who has ever had to justify a local sponsorship budget. 🎤 The Local Advantage: How Regional Brands Use Sponsorship to Build Real Community Connection

Real programs. Real activations. Real data. What moved the needle and why. For properties it is a window into how a sophisticated local sponsor actually thinks and decides. For brands it is a blueprint for building sponsorship programs that perform at the community level.

Less than 3 weeks left. Seats are going fast. 🤠

September 28–30, 2026 | Nashville, Tennessee
🔗 Register now using the link in bio!

CINCO is coming to Nashville and they are bringing the future of sponsorship with them.SMA is excited to officially anno...
08/13/2026

CINCO is coming to Nashville and they are bringing the future of sponsorship with them.

SMA is excited to officially announce the partnership with Cinco, one of the most forward-thinking voices at the intersection of AI and marketing. Together we are introducing something that has never existed at a sponsorship conference before: the AI Experience Lounge.

This is a fully activated space where you can discover, experience, and have real, unfiltered conversations about how AI is impacting the industry right now.

Campfire-style conversations with practitioners already using AI in their work. Live demos. Expert-led discussions on the questions everyone is asking but nobody is answering out loud:

🤖 How is AI changing the way brands value sponsorship?
💡 How is it reshaping the way deals get sold?
🚀 Where is AI taking this industry over the next three years?

“AI isn’t just changing how sponsorship gets executed; it’s changing what sponsorship can deliver. With SMA, we want to create a space where the industry can have the conversations that will shape what comes next. The AI Experience Lounge is about making AI tangible, relevant, and useful for the people building the future of sponsorship.” — Nicolas Marullo, President & CEO, Cinco

The AI Experience Lounge is open to every Summit attendee — just one more way the Summit brings you what’s next in sponsorship.

September 28–30, 2026 | Loews Nashville Hotel at Vanderbilt Plaza
 
🔗 Learn more about the Summit using the link in bio!  
 

08/12/2026

Transformative, not transactional. That’s the difference between a partnership that renews and one that fizzles. And our latest 7in7 guest has built his career on it.

Nick Thimm, Executive Agent and Board Member at CAA Sports, represents some of the biggest properties in the game: Formula 1, Oracle Red Bull Racing, Visa Cash App RB F1 Team, LIV Golf, the Las Vegas A’s, and Chelsea Football Club.

Nick brings years of insight and data from the world of sports sponsorship, and he’ll be joining us on the Summit Stage in Nashville September 28-30!

Watch the full video using the link in our bio > 7in7s

08/11/2026

“Sponsorship by day. H***y tonk by night. See you in Nashville at the Summit!” 🤠🎸

We are obsessed with Wisconsin Center District (Baird Center) crew showing up in their best band tees ahead of the Summit!

Special shoutout to David Schneider, Janine Whelton, and Michael Pillar for bringing the energy, the style, and the spirit that makes Wisconsin Center District👏

They’ll be joining us in Nashville September 28-30 for the Sponsorship Mastery Summit including the exclusive Sponsorship in Action Tour at the legendary Ryman Auditorium. 🎵🏛️

David is also leading the Parks and Recreation & Government Agencies Industry Forum at the Summit to talk through the real challenges and opportunities shaping their work right now.

Less than 30 days to register! 🔗 link in bio to register!

Meet Charece Williams, Founder & CEO and Head Coach of Inside the Huddle. 🏈20+ years. Disney Under Armour pepsi Coca-Col...
08/10/2026

Meet Charece Williams, Founder & CEO and Head Coach of Inside the Huddle. 🏈

20+ years. Disney Under Armour pepsi Coca-Cola. She was not just watching the sponsorship industry evolve, she was driving it.

She created the MTN DEW Zone for the NBA / WNBA 3-point contest, led the first-ever HBCU athlete jersey retail deal with Shedeur Sanders, is in Sports Illustrated Top 100 Women in Sports, also in UCF College of Business Hall of Fame, she’s the host of “How the Business is Played” podcast, and an SMA Board Member.

On Wednesday, September 30, Charece sits down with Craig Sloan, CEO of Playfly Sports for a conversation nobody in this industry is going to forget. 🎤

A CEO’s Unfiltered Take on the Forces Reshaping Sponsorship 📝 Media rights. NIL. The changing nature of fandom. Two of the sharpest minds in the business — zero filter. This is the session the sponsorship industry has been waiting for.

Less than 3 weeks left. Seats are going fast. 🤠

September 28–30, 2026 | Nashville, Tennessee
🔗 Register now using the link in bio!

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