Sponsorship Marketing Association

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Sponsorship Marketing Association

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Bringing sponsorship leaders together to exchange ideas, share
experiences and master the art and science of sponsorship through workshops, trainings, providing resources, and an annual summit.

05/27/2026

3 DAYS LEFT FOR EARLY BIRD PRICING 🎸 The Sponsorship Mastery Summit is the only conference that unites the entire ecosystem—brands, properties, agencies, and service providers. Not just brands. Not just properties. Everyone. Because together we win.

🎯 PRIVATE INDUSTRY CONVERSATIONS
🏷️ DEDICATED BRAND & SPONSOR TRAINING
🏛️SPONSORSHIP IN ACTION TOUR: RYMAN AUDITORIUM
🎤 40 SPEAKERS ACROSS 25 SESSIONS
🏆 SMA AWARDS LUNCHEON
🥃 FIND THE SPEAKEASY — MEMBERS ONLY
👕 BACKSTAGE PASS HAPPY HOUR

Early Bird pricing ends May 29. Register now and secure your seat today! Register using the link in our bio!

05/26/2026

We’re passing the phone to our SMA Members and next week’s webinar guest for this one!📱Featuring our very own SMA members, () and () they’re telling you why you should join us on Wednesday, June 3 for our upcoming webinar: Creator Economy Meets Sponsorship: How to Leverage Influencers for Partnership Growth.

And our special webinar guest, , President and Founder of the Lundy Marketing Group. Larry has spent over two decades building partnerships with some of the biggest names in the game: , , , , , , , , and , just to name a few.

He negotiated a 5-year, $61 million contract for Super Bowl hero , produced a documentary with Sports Insurance TV, and has advised in over 100 NIL activities for schools, brands, and student athletes. And he was the first ever Director of Sports Marketing for what is now ESPN’s Wide World of Sports. 🏆

SMA Members — register today using the link in our bio!🔗

Not a member yet? This is a great reason to join! Find out more using the link in our bio > membership

05/21/2026

The people who power sponsorship marketing are coming together this September. Will you be there?

That “aha” moment, the big idea, the connection you’ve been waiting for — it’s waiting for you in Nashville.

📍 2026 Sponsorship Mastery Summit | September 28–30 | Nashville ⏰ Early bird pricing ends May 29

👉 Register using the link in bio!

05/20/2026

When the hitmakers behind “Fancy Like,” “Buy Dirt,” and “Happy Anywhere” personally invite you to Nashville—you show up. 🎵 and have nine number one singles between them. And at the SMA Summit this September, they’re bringing their guitars, their stories, and a conversation about creativity and connection that you genuinely didn’t expect to be one of the highlights of your year—but it will be.

⏰ Early bird pricing ends May 29th.

Grab your seat before it’s gone 👉 link in bio!

05/19/2026

Whether you sell, buy, activate, measure, or service sponsorships—the SMA Summit was built for you. The Summit brings together the full sponsorship ecosystem under one roof:

🏆 Executive Leaders — VPs, SVPs, and C-suite executives looking for peer-level conversation and strategic insights
🌱 Industry Newcomers — Those new to sponsorship who want to accelerate their learning and build their network fast
💼 Brand Marketers & Sponsors — Sponsorship directors, brand managers, CMOs, and corporate partnership leads from companies of all sizes
🏟️ Rights-Holders & Properties — Sports teams, music festivals, fairs, arts organizations, zoos, universities, DMOs, government agencies, and more
🤝 Agencies & Consultants — Sponsorship agencies, PR firms, marketing consultants, and independent strategists who advise brands and properties
📊 Service Providers & Technology — Valuation firms, measurement platforms, activation agencies, management software, and data analytics providers

And look who’s already joining us 👇
.sports And so many more.

🔗 Early bird pricing ends May 29 — register today! 👉 link in bio!

03/19/2026

SMA Members Darla Lindt from and Jill Reid from Wakefield just got back from and they came home with fresh sponsorship insights, activation ideas, and a reminder of why community is everything in this industry.

A huge thank you to Kelli Cothran, Director of Global Client Success at SXSW, for the invite and for showing our members such an incredible time. 🙌

We can’t wait to share everything they learned and experienced. Stay tuned for more! Trust us, you don’t want to miss it. 👀

02/17/2026

Last week in Santa Barbara, CEO Paula Beadle moderated the Brand Partnerships panel at with an incredible group of festival and sponsorship leaders:
–
Nancy Kennedy –
–
–
Tyler Dunson –

The conversation was everything we hoped it would be—candid, strategic, and full of insights that festival organizers can actually use 🤝

01/16/2026

The sponsorship marketing industry just got stronger 💪

The Sponsorship Marketing Association is joining forces with to advance industry innovation and growth.

Since 2013, has been building community and championing sponsorship professionals through The Sponsorship Space. Now, we’re bringing that incredible energy and vision into the SMA family.

Here’s what this partnership means:
💼Avish is joining our Board of Advisors to help shape SMA’s future
🏆He’ll be leading major initiatives including the SMA Sponsorship Excellence Awards and Mentorship Program
📲The Sponsorship Space LinkedIn community is becoming part of SMA, expanding access to news, insights and inspiration

This is about more than combining resources. It’s about creating more opportunities for professionals at every stage to learn from each other, grow together, and elevate our entire field.

11/10/2025

🏛️ We want to highlight some stories from SMA Museum Friends showing us how partnerships should be done! 🏛️

+ : For 25 years, BofA’s Museums on Us® program has offered free admission during the first full weekend of every month—making art accessible to everyone. Plus, their Art Conservation Project supports preserving cultural heritage for future generations. That’s 25 years of consistent commitment to access and preservation. 🎨

+ : Two San Francisco heritage brands united around creativity, sustainability, and exploration. The North Face sponsored First Thursdays (free admission for Bay Area residents) and created “The Art Hike”—a self-guided journey through seven floors exploring community, nature, and sustainable futures. They turned museum-going into an adventure. 🏔️

has their ProRodeo Hall of Fame and Museum of the American Cowboy, which educates the public about rodeo, its history and impact on Western American culture, and provides recognition to rodeo notables of the past and present and serves as an inspiration for the future.

This is what great museum sponsorships look like: long-term commitment, authentic alignment, community accessibility, and activations that enhance the mission rather than distract from it.

10/31/2025

Happy Halloween! 🎃🤠 Throwing it back to our Summit cocktail party in Denver when we told everyone to come dressed as cowboys... and the sponsorship community absolutely DELIVERED!

The boots! The hats! The bandanas! The energy! It was a night full of connection, laughter, and proof that when sponsorship professionals commit to a theme, they GO ALL IN. 💯

These are the moments that make our community special—not just the learning and networking, but the memories we create together. (And yes, we have photographic evidence of just how good y’all looked in those cowboy hats! 📸)

Missing this crew today! Here’s to more themed parties, more unforgettable moments, and more reasons to dress up with the best community in sponsorship! 🥳

What are YOU dressing up as this Halloween? Drop it below! 👇

Address

Denver, CO

Website

http://www.sponsorshipassociation.com/, https://linktr.ee/sponsorshipassociation

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