The Langston Co.

10/16/2026

This week, we celebrated our first annual Langston Volunteer Week!

We encouraged our team to step away from their desks, choose a cause close to their hearts, and spend some time during the workday giving back to their communities.

And our team showed up in so many wonderful ways! Here are just a few examples:

🐾 Helping out at local animal shelters
🎒 Volunteering at school events
💛 Assembling care packages for people experiencing homelessness
🌎 Cleaning up local neighborhoods
❤️ Spending quality time with seniors
🌱 Lending a hand at a food bank that grows its own food

We're so proud of our team for embracing this first year, and we can't wait to make it an annual tradition!

10/16/2026

One of the most encouraging things we heard at TMRE this year? A renewed focus on research fundamentals. 👀

There was plenty of excitement around AI and new technology, of course. But we also heard a growing emphasis on rigorous methodology, reliable data, and making insights more accessible and actionable across the organization.

We loved contributing to those conversations onstage alongside our partners at Newell Brands and connecting with so many of you throughout the event.

Our time at TMRE left us with plenty to think about, so we rounded up a few of the ideas and takeaways that stood out the most.

👉

Explore key takeaways from TMRE 2026, including lessons on uncovering new growth opportunities, the evolving role of insights, and the importance of rigorous research.

10/02/2026

Most segmentations tell you how to win with the people already buying in your category. But what about the people who could enter it next?

Tom shares how we bring buyers + considerers into the same segmentation to uncover opportunities not just to win share, but to grow the category.

And next week at TMRE, Tom and Randee Keating from Newell Brands will show a real-world example of how this kind of thinking can turn segmentation into clearer growth strategy. If you'll be there, this is a session you won't want to miss!

📍 Denver Convention Center, Room 707 | Tuesday, October 6 | 3:15 pm MT

10/01/2026

What if the way you define your category is actually limiting how you grow it?

Next week at TMRE, Langston’s Tom Anderson will join Randee Keating, Senior Director of Consumer Insights at Newell Brands, to share two very different stories about finding growth beyond the obvious.

One started with consumers who were already stretching the boundaries of a category. The other meant looking beyond existing buyers altogether and asking what might give an entirely new group of consumers a reason to care.

Together, Tom and Randee will share how those discoveries led the team from consumer understanding to strategic decisions around innovation, positioning and retail strategy.

See you there! 👋

09/30/2026

We’re proud to announce a new strategic partnership with Stravito.

Through this partnership, Langston’s Life Lenses will be brought into Stravito AI Personas, giving teams a more interactive way to engage with research-backed consumer segments.

Life Lenses is Langston’s proprietary segmentation framework, designed to help brands understand the deeper motivations, values and orientations shaping consumer behavior. Now, those segments can come to life in a way that lets teams ask questions, explore perspectives and apply that understanding to real decisions.

And importantly, the experience stays grounded in the research behind each persona, so greater accessibility doesn’t mean sacrificing rigor or transparency.

Learn more here:

The partnership combines Stravito’s AI Personas with Langston’s Life Lenses segmentation to make consumer understanding more accessible, interactive and actionable for global brands. We’re excited to announce our strategic partnership with Stravito, an enterprise customer intelligence platform...

09/24/2026

What’s going to be the next big product in your category?

Finding the answer isn’t as simple as looking for the product with the highest momentum score.

In our latest blog, we break down how we use category context, indexing, consumer needs and a few other lenses to separate what’s merely buzzy from where the strongest opportunities may be emerging.

And, because we couldn’t resist, we also made a few predictions for 2027. 👀

Read the full breakdown here:

Learn how to use momentum scores, category context and consumer needs from Langston's Landscapes data to predict emerging product trends.

09/21/2026

You might notice the Langston team looking a little... different. 👀

Over the next two weeks, you’ll see our illustrated alter egos popping up across Facebook as we count down to The Market Research Event (TMRE). Along the way, we’ll share what caricatures can teach us about great insights. And if you’re joining us in Denver, stop by Booth 323 to get one of your own.

For now, let’s just say blending in has never really been our thing. 🦚

09/08/2026

We’re still not quite over seeing Langston research on the front page of The Wall Street Journal over the weekend. 🤯

The story features our latest work on prediction markets, crypto and the consumers moving between the two.

Read the coverage: https://na2.hubs.ly/H07H0810

We’ve linked the study’s topline findings in the comments. 👇

As bitcoin loses its cool, traders are spending more time and money betting on sports, elections and Fed rate decisions.

09/02/2026

Dimensionality refers to looking at a shape from multiple angles to better understand its sides, corners, contours and overall structure.

The same idea applies to research.

In this clip from our Beyond Basic Insights webinar, Tom Anderson shows how adding multiple dimensions to the same question can reveal opportunities that might otherwise stay hidden.

08/26/2026

We're back with Part 3 of our Going Beyond Basic Insights series!

This week, we're showing you how to interpret your data like an expert.

We'll explore how to:

🔎 Spot when survey data may understate what matters
🧩 Use category expertise to add context
🤝 Bring evidence and experience together to sharpen the story

Read it here: https://na2.hubs.ly/H07sxWK0

Missed Parts 1 or 2? We’ve linked them in the comments. 🤓

Learn how to interpret consumer research more effectively by combining survey data with category expertise to uncover what the numbers may not tell you.