09/16/2026
Iām working through my own brand positioning right now. I have a framework, clear steps, and an order to follow.
And I still catch myself asking:
Is this right?
Is this good?
What am I missing?
Is there something I should adjust before I keep going?
What I want in those moments is a pair of expert eyes. Someone who understands what Iām trying to build and can look at my work and say, āYes, keep going.ā Or, āYouāre close. Letās adjust this part.ā
Because moving in the right direction and arriving at your intended destination arenāt quite the same thing.
I think about that when Iām supporting designers in Foundations. You can understand the exercise and still have questions about how it applies to your firm. You can put real thought into a decision and still benefit from someone helping you check your reasoning.
Thatās why we make room for questions and live guidance as you work on your business. Sometimes a small course correction helps. Sometimes you need to understand why your approach makes sense so you can keep going.
Our next Foundations cohort begins September 30. Explore the program through the link in our bio.