11/05/2026
The frontline workforce is not a niche audience.
JD pointed out something that should make every person in L&D stop for a second:
Frontline and deskless workers make up around 80% of the working world.
And yet, look at how often our conferences, learning strategies, and conversations are designed around people sitting behind a screen.
If your workforce is in a grocery store, hotel, warehouse, construction site, restaurant, healthcare setting, or driving a truck, the learning experience looks very different.
There may not even be a screen.
We cannot keep designing for the workforce we understand best and calling it employee development.
The work has to meet people where the work actually happens.