08/31/2026
A 30-minute webinar slot will run you $8,000 right now. A podcast guest spot, $1,200. I know because I get pitched these offers constantly now that I'm a little more "in demand."
Nothing wrong with charging for expertise. But it means the person handing you THE ONE framework with total certainty has already spent real money to be believed in that room.
That should change how you listen, especially if you're the one hiring based on what they're selling you.
Full piece on the incentives nobody puts on an L&D resume is live on The Capability Edge now.