Arroyo Fundraising, LLC

09/17/2018

The Most Important Word in Fundraising

If you are thinking the most important word in fundraising is “donor” you’re on the right track. The word I have in mind is “you,” as in “you, the donor.” In the nonprofit world, we talk a lot about donor-centered fundraising . But what does it really mean?

09/03/2018

Urgent vs. Important – How to Organize Your Fundraising Work

08/06/2018

3 Metrics for Measuring Major Gift Success

There is probably only one measure of success for major gift fundraising that your board members and even your Executive Director discuss on a routine basis, and that is:  How much money will major gift fundraising bring in?

07/23/2018

How to Get Your Donors to Open Your Mail

Last week I received something in the mail that I just HAD to open. And, let me tell you, this does not happen often! If you have ever wondered or worried if your letters, invitations and thank you notes are being read—or even opened!—by your donors, read on for three simple tips to help skyrock...

07/09/2018

Do You Have Unrealistic Board Fundraising Expectations?

An organization I’m working with is looking to launch a major gifts program. The Executive Director shared that the organization’s board did very little fundraising, which was a point of frustration and concern for the E.D.

06/11/2018

The Very First Story Your Board Members Should Tell

You may be spending LOTS of time and energy helping board members prepare to do this. Maybe providing talking points, background info, fundraising training workshops , even an elevator pitch printed on a wallet-sized card they can whip out at a moment’s notice.

05/29/2018

Have You Told Your Volunteers Lately How Much You Love Them?

I just learned about something called National Volunteer Week – celebrated in April in the U.S. and June in the U.K. and possibly other countries as well. What a great opportunity for a nonprofit organization to recognize and celebrate its volunteers!

05/14/2018

What Major Donors Want AFTER Your Event

After the immense effort required to put on a fundraising event, it is tempting to take a breather after it’s over—maybe a few days off? After all, your donors were steeped in your message at the event so that’s good enough, right?   Wrong! Your donors—especially those who give major gi...