Novitas Communications

10/09/2026

What makes Novitas a unicorn? Good question!

Our ability to tap into multiple industries and apply our expertise in crisis, legislative, nonprofit, and multi-corporate communication lets us adapt effectively to any situation, every time.

Having diverse clients gives us added perspective that many specialized agencies lack, and insight you can only get from having an ear in many different rooms.

Have a question about Novitas? Drop it in the comments! 👇

10/07/2026

Last night, Novitas was recognized at the 2026 PR News Platinum Awards for numerous achievements, including two People of the Year Awards, given to both our CEO Michelle Lyng and Vice President Gardner, as well as being recognized for Campaign of the Year from our work with the Greeley Demands Better campaign!

10/05/2026

For centuries, storytelling relied on the ability to spark intrigue and inspire through the art of speaking and recalling information passed down by word of mouth. As the digital age evolves, so do our storytelling capabilities.

Digital communications are a must for exceeding brand reach and scope. Novitas provides a suite of digital tools, including paid social media, content strategy and data analytics that assist clients in expanding and future-proofing their global reach.

Curious what that looks like for your organization? Explore our full range of services: https://novitascommunications.com/services-at-novitas-communications/

10/02/2026

This week, ’s Abbie Fink sits with Erin Vogt of Peritus PR, speaking on how all the listening that goes into communications work at discovery meetings, strategy sessions, client calls, and stakeholder interviews can be elevated to the "art and science of sensing.”

Intrigued? Read more here: https://prgn.com/prgn-presents-podcasts/the-art-and-science-of-sensing/

09/29/2026

How long have we been doing this? Since 2008. 🎉

That’s nearly two decades of helping Colorado organizations tell their stories, navigate challenges and connect with the audiences that matter most.

And our team’s combined experience goes even deeper, spanning media relations, crisis communications and government affairs. We’ve seen just about every kind of communications challenge — which means when yours shows up, there’s a good chance we’ve helped solve something like it before.

Experience matters. Knowing what to do with it matters even more.

Have a communications challenge you’re navigating? Let’s talk.

09/28/2026

What if the next phase of search has less to do with your website and more to do with your reputation?

In her latest blog, Novitas Founder & CEO Michelle Lyng examines how AI has reshaped search and makes the case for rethinking the traditional SEO retainer.

For years, the goal was simple: rank higher on Google. That's changing. According to Pew Research, when an AI summary appears, users click a traditional search result only 8% of the time, compared to 15% without one. At the same time, Muck Rack's analysis of more than 25 million AI citations found that 84% came from earned media, while only 0.3% came from paid sources.

The question is no longer which webpage ranks highest. It's which people, companies and sources show up again and again across the conversation about a subject.

What does that mean for how organizations build visibility? And where should communications and marketing leaders be investing now?

Read the full blog: https://novitascommunications.com/the-case-for-killing-your-seo-retainerseo-tried-to-make-the-website-more-important-pr-makes-the-company-more-important/

09/22/2026

Ever send a pitch and hear... nothing? That's usually not a "your story wasn't good enough" problem. It's a "wrong inbox" problem.

Good media relations isn't a numbers game — it's knowing which reporter actually covers this beat, what they care about, and how they like to be pitched. That's the part most companies skip, and it's the part that gets you real coverage instead of a full spam folder.

Curious what that looks like for your organization? Check out our full range of services: https://novitascommunications.com/services-at-novitas-communications/

09/18/2026

On Presents, Aaron Blank of PRGN partner agency Fearey and Peter Tomozawa of Seattle FIFA World Cup 26 talk with host Abbie S. Fink of HMA Public Relations about how Seattle used the World Cup to think bigger about local businesses, community involvement, access to soccer and the city’s story on a global stage.

Listen and read more: https://prgn.com/prgn-presents-podcasts/reputation-when-the-world-is-watching/

09/18/2026

Here’s what you told us last month.📊

When the pressure is on, how do communications professionals stay calm? Our August poll ended in a three-way tie:

🥇 Pre-prepared playbook/checklist
🥇 Talking it through with a trusted colleague
🥇 Focusing on the next actionable step

Thank you to everyone who weighed in! Want to have your voice heard in future polls? Sign up for the Novitas monthly newsletter and join the conversation.

Subscribe to the newsletter 👉 https://novitascommunications.us17.list-manage.com/subscribe?u=3d12b2ac8cf15ae80220ff256&id=c7d67fdcb2

# Newsletter

09/16/2026

84% of respondents to the 2026 Public Relations Global Network Influence Insights survey say an influential brand should significantly impact consumer behavior.

Abbie S. Fink of HMA Public Relations breaks down the findings and why the easiest metrics to track may not always be the ones that matter most.

Intrigued? Read more in a new blog post and download the full survey white paper.
Read here: https://prgn.com/influence-insights/trust-reputation-measuring/

Trust and reputation shape brand influence, but the right metrics to measure brand influence may vary from company to company