SoftNet Search Partners LLC

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SoftNet Search Partners LLC Professional Services and Software/Recruiting We have bridged the gap between the professional service positions and the needs of our clients in that arena.

SoftNet Search Partners LLC has been dedicated to finding your perfect fit in the technology field since May of 1999. With our enhanced knowledge and understanding of the marketplace, we place you in the position of impressing any potential employer. Our distinctive approach includes getting to know you on a personal basis as well as understanding your abilities and talents. In today’s market we understand the competitive nature that comes with trying to acquire a senior level executive position. We will work tirelessly with potential employers to give you an array of options. Having worked with over (200) clients, we know the complications that can transpire We are here to make, you as our client, feel as comfortable as possible while we the job that best suits your needs. With such a personal relationship Softnet search partners has been able to successfully assist

Consulting professional services consulting executives

New data on AI in 2026 has a number that should stop every business owner mid-scroll: 89% of companies are now using AI ...
09/03/2026

New data on AI in 2026 has a number that should stop every business owner mid-scroll: 89% of companies are now using AI regularly — but only 6% are actually seeing it move the bottom line.

That's not a typo. According to a new synthesis of research from McKinsey, Harvard Business Review, Google, and MIT Technology Review, individual productivity gains from AI are real (80% of workers say it's helped them) — but most of that gain never turns into company-wide profit. Harvard Business Review calls it the "micro-productivity trap."

The companies beating that trap aren't using a smarter chatbot. They're the ones who rebuilt how their teams actually work around AI — nearly 3x more likely to have redesigned workflows than everyone else.

Bottom line: the AI adoption race is basically over. The real competition now is over who can redesign their organization — and hire the people who know how — fast enough to matter.

That's the work we do every day at SoftNet Search Partners, placing the AI/ML, cloud, cybersecurity, and data science talent that makes redesign possible, not just AI adoption.

Here's something that surprised even the people who built it.When Khan Academy — the free online school millions of kids...
09/02/2026

Here's something that surprised even the people who built it.

When Khan Academy — the free online school millions of kids (and adults) have used for over a decade — launched its AI tutor, they expected the top students to use it most. The ones already raising their hands, chasing an edge.

That's not what happened.

The heaviest use came from a quieter group: people who'd spent years falling behind rather than admit they were confused out loud. The ones who'd rather guess wrong than ask the same question twice.

Founder Sal Khan explained it this way: "It's the most patient tutor you'll ever have. It never gets frustrated."

That's what's happening across the internet right now, at a much bigger scale. People who never felt "techy" enough are using AI chatbots to fix a glitchy laptop, write a professional email, draft a simple contract, or even write song lyrics — things they used to pay someone else to do, or just avoid entirely.

Pew Research found only 6% of adults over 65 feel confident using AI chatbots. But plenty are using them anyway — because for the first time, they can ask "how do I..." as many times as they need to, with nobody watching and nobody sighing.

It's not really a tech story. It's a confidence story.

Have you (or someone in your family) used AI to figure out something you'd normally have paid a pro for? Tell us about it below. 👇

Quick gut check for anyone running a small business and paying for AI tools right now:Can you name ONE specific thing yo...
09/01/2026

Quick gut check for anyone running a small business and paying for AI tools right now:

Can you name ONE specific thing you did with the time AI saved you this week?

Not "I feel more productive." An actual thing. A client you called back. An invoice you sent faster. A product you shipped.

Gartner just surveyed 210 sales leaders and found AI is handing their teams back almost 5 hours a week — and 72% of them couldn't name a single thing they did with those hours. They just... had more free time, and it went nowhere.

A separate two-year study of actual payroll records (not surveys — real data) found workers reported saving time with ChatGPT, but their actual hours worked and money earned didn't move at all.

That tracks with something a friend of mine, marketing consultant Lilach Bullock, figured out the hard way. She was paying ÂŁ340 a month for eleven different AI subscriptions. Eleven! ChatGPT, Claude, Jasper, an image generator, a captions tool, a couple she'd genuinely forgotten she signed up for.

So she did what she'd do with any other business expense: she went through every single one and asked, "what has this actually gotten me?"

Jasper got cut — ChatGPT did the same job for less. SurferSEO got cut — she'd used maybe 10% of what it could do. A couple more went for the same reason: paying, but not really using.

Four tools survived. One of them, Otter.ai, earned its spot the week it transcribed a client call and caught a scope change she would have completely missed. That's a real, specific, "this saved me money" moment.

Her bill dropped from £340 to £142. Not because AI stopped working — because she stopped assuming it was working and started checking.

That's really the whole idea. AI isn't broken. But "it saves me time" isn't the same as "it made me money," and most of us are only tracking the first one.

So here's the homework, and it takes twenty minutes: pull up your bank statement, look at every AI tool you're paying for, and ask which ones you could point to a specific moment they paid for themselves. Keep those. The rest — you already know which ones those are.

What's on your list? Genuinely curious what people are actually keeping vs. what's just sitting there on autopay. 👇

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