BTB Marketing & Media

08/29/2018

Well, well, well.

Following the collapsed merger and $1 billion lawsuit Tribune filed against Sinclair, Sinclair filed a countersuit, claiming that "Tribune, through its meritless lawsuit, is seeking to capitalize on an unfavorable and unexpected reaction from the [FCC] to capture a windfall for Tribune."

08/09/2018

Stick a fork in it. It’s done.

At the same time as it ends the $3.9 billion deal, it files a lawsuit seeking compensation “for all losses incurred as a result of Sinclair’s material breaches of the merger agreement.” It also releases its second quarter earnings results that included Television and Entertainment segment reve...

05/09/2018

An important perspective for our industry.

In 1973, two design theorists at the University of California, Berkeley, coined the term “wicked problem” to refer to problems that had reached a level of complexity that made them impossible to define, let alone solve. Horst Rittel and Melvin Webber argued that this type of problem—poverty, c...

02/20/2017

This is something every Journalist needs to see....

01/18/2017

This gives me great hope.

Dear Mr. President Elect: In these final days before your inauguration, we thought it might be helpful to clarify how we see the relationship between your administration and the American press corps. It will come as no surprise...

01/08/2017

Stop the madness! (Just because you can, should you? Really???)

Team Assemble!
22 box insanity, would be lucky just to have one signal hold up.

10/25/2016

Not a surprising result, but definitely worth a read - and a reminder note for the future.

When a brand ad runs after a political ad - even one with a positive message - it's perceived as less effective and appealing, according to a study by JWT.

10/16/2016

Profound, elegant, and a great reminder to all that "The Media" is a whole bunch of hard working people trying to do the right thing. Kudos to The Arizona Republic.

We endorsed a candidate, and faced reaction that threatened our business and our people. How should we respond? By speaking out about what matters most.

09/24/2016

Couldn't have said it better myself! Thank you!

Why your broad-brush claims of “bias” are pretty ridiculous in this day and age.

09/20/2016

For those who wonder why our news media is "broken," I'll share this screen grab about salaries for different professions from Forbes. I know more than a few reporters, news producers, and photogs who have to have second jobs just to make ends meet. Add to that night shifts, on-call responsibilities, and an ever increasing work load and maybe you'll start to see just a glimpse of why this industry is in trouble.

08/20/2016

Congrats to my friends Kent Kay and Bob Smith at KESQ for their impressive showing on this list! Notice that most of these are smaller markets, proving once again that market size doesn't mean much anymore.

WNEP reporter Joe Snedeker was the top individual in the market.

08/02/2016

What a great piece of creative from the UK!

Channel 4 is proud to present the 3-minute trailer for the Rio 2016 Paralympic Games. Signed & Subtitled and Audio Described versions are available in the pl...