Corona Insights

Corona Insights Market research, evaluation, and strategic consulting for organizations both small and large.

Our founder named the company Corona because the word means “light.” It’s the knowledge that surrounds and illuminates an issue; exactly what we do. While we started small (in Kevin’s spare bedroom) more than two decades ago, we certainly didn’t stay that way. Today, we provide market research, evaluation, and strategic consulting for organizations both small and large. While the volume of project

s speaks to the demand for our work, the fact that two-thirds of our work is for repeat and referred customers says even more. We’re proud to receive praise from our customers and accolades for the work that we do. Regardless of the size or scope of your project, Corona shines light on the answers to your organization’s questions and helps you discover new ways to look toward the future.

Learn about one of the tools that Corona uses to ensure our survey results are accurate and reliable.
02/11/2025

Learn about one of the tools that Corona uses to ensure our survey results are accurate and reliable.

As Corona Insights arrives at our 25-year anniversary, we’re going to take a look back at the world 25 years ago and exa...
05/29/2024

As Corona Insights arrives at our 25-year anniversary, we’re going to take a look back at the world 25 years ago and examine what has changed, both in the state of Colorado and in the world of research. This blog post will focus on the evolution of our most common qualitative research approaches.

As Corona Insights arrives at our 25-year anniversary, we’re going to take a look back at the world 25 years ago and examine what has changed, both in the state of Colorado and in the world of research. This blog post will focus on the evolution of our most common qualitative research approaches.

In part 2 of our Theory of Change (ToC) blog series, we discuss the final drafting steps, including identifying your tea...
05/22/2024

In part 2 of our Theory of Change (ToC) blog series, we discuss the final drafting steps, including identifying your team’s activities, outputs and outcomes. We also share advice on testing your ToC and share tips for leading an efficient process.

In part 2 of our Theory of Change (ToC) blog series, we discuss the final drafting steps, including identifying your team’s activities, outputs and outcomes. We also share advice on testing your ToC and share tips for leading an efficient process.

As Corona Insights arrives at our 25-year anniversary, we’re going to take a look back at the world 25 years ago and exa...
05/17/2024

As Corona Insights arrives at our 25-year anniversary, we’re going to take a look back at the world 25 years ago and examine what has changed, both in the state of Colorado and in the world of research. This blog post will focus on the evolution of one of our most common research tools – public surveys.

As Corona Insights arrives at our 25-year anniversary, we’re going to take a look back at the world 25 years ago and examine what has changed, both in the state of Colorado and in the world of research. This blog post will focus on the evolution of one of our most common research tools – public ...

A Theory of Change (ToC) is both a process and a product that describes who your organization serves, what your organiza...
05/14/2024

A Theory of Change (ToC) is both a process and a product that describes who your organization serves, what your organization does to serve them, and what lasting impact you intend to help your community achieve. This first blog in a two-part series explores how to begin the drafting process.

A Theory of Change (ToC) is both a process and a product that describes who your organization serves, what your organization does to serve them, and what lasting impact you intend to help your community achieve. This first blog in a two-part series explores how to begin the drafting process.

In the first installment of our exploration into equity and access in translated texts, we delved into linguistic and cu...
04/26/2024

In the first installment of our exploration into equity and access in translated texts, we delved into linguistic and cultural considerations for ensuring content is comprehensible, accessible, and inclusive for all. Now, in part two, we shift our focus to the research methodologies employed to evaluate the comprehensibility of content and improve access for all users.

In part two of our blog series on equity and access, our focus shifts to the methodologies used to evaluate comprehensibility of content and improve access for all users.

At Corona, we strive for accurate, inclusive representation in our quantitative research. Here are few tactics we use to...
03/13/2024

At Corona, we strive for accurate, inclusive representation in our quantitative research. Here are few tactics we use to ensure quality results.

We strive for accurate, inclusive representation in our quantitative research. Here are few tactics we use to ensure quality results.

We’ve identified five critical aspects of data mature organizations. Take our quiz you to assess these aspects for your ...
03/05/2024

We’ve identified five critical aspects of data mature organizations. Take our quiz you to assess these aspects for your team.

We’ve identified five critical aspects of data mature organizations. Take our quiz you to assess these aspects for your team.

In the digital era, offering translations for online content is a no-brainer for inclusivity. But are automated tools re...
02/29/2024

In the digital era, offering translations for online content is a no-brainer for inclusivity. But are automated tools really doing justice to your message?

In the digital era, offering translations for online content is a no-brainer for inclusivity. But are automated tools really doing justice to your message? And why does it matter if translations are a little off? It all boils down to equity and access. Discover how the principles of plain language a...

You might think that the work of self-proclaimed nerds at Corona would entail long, lonely hours staring at screens litt...
01/25/2024

You might think that the work of self-proclaimed nerds at Corona would entail long, lonely hours staring at screens littered with tech-savvy jargon—but imagination and empathy are actually central to our work!

You might think that the work of self-proclaimed nerds at Corona would entail long, lonely hours staring at screens littered with tech-savvy jargon—but imagination and empathy are actually central to our work!

Now that we’ve learned about the power of norms and walked through message crafting, let’s put our normative appeal Spid...
12/12/2023

Now that we’ve learned about the power of norms and walked through message crafting, let’s put our normative appeal Spidey-sense to the test.

Now that we’ve learned about the power of norms and walked through message crafting, let’s put our normative appeal Spidey-sense to the test.

The next installment in our 3-part series: How do we leverage normative behavior ideas to craft effective appeals and pr...
12/09/2023

The next installment in our 3-part series: How do we leverage normative behavior ideas to craft effective appeals and promote public good?

How do we leverage normative behavior ideas to craft effective appeals and promote public good?

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Denver, CO
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