Critical Marketing Group

Critical Marketing Group Social media. Writing. Publicity. We are a full-service media firm specializing in delightful custom

CMG brings a decade of experience and high-level education to our projects. We've worked for national and state-level political campaigns, research institutions, large industry associations, international nonprofits, and private businesses of all sizes. Our staff has presented original research on online user behavior to national meetings and published academic research on effective use of social

media. What it comes down to is that technology is a tool, and the key to any successful communication strategy is understanding the best way to deliver messages that drive action. We do that by providing the following services:

-Traditional public relations and publicity support

-Marketing and promotional services for authors and businesses

-Social media management (creation and management of corporate pages on social media services, including Facebook, Twitter, Tumblr, and Pinterest; message strategy; engagement strategy; and analytics)

-Online community management for private, brand-specific communities

-Writing and content creation, including videos and blog posts, articles, white papers, grants, user manuals and technical documents, and research

Number 4...Seriously though, Number 4!
12/11/2013

Number 4...Seriously though, Number 4!

Ah, social media. It'ssomething we seem to use so frequently yet almost half the timewe hate it, or at least the people who use it. Here are my biggest

Not to skip over Thanksgiving, but NO ONE likes greeting cards. Make it easy on yourself and your loved ones this year.
11/21/2013

Not to skip over Thanksgiving, but NO ONE likes greeting cards. Make it easy on yourself and your loved ones this year.

Thanksgiving is just around the corner, and it's only a matter of time before your mailbox is packed with holiday cards filled with family updates and bad Christmas puns. That's when you know it's time to send your own.If you can't find the time to stuff envelopes, or you just want to go with a tech

Hide yo' kids, hide yo wife...This is a great reminder of privacy settings and being mindful of what info you give away ...
11/21/2013

Hide yo' kids, hide yo wife...This is a great reminder of privacy settings and being mindful of what info you give away about yourself.

Comedian Jack Vale freaked out strangers by revealing personal information from their social media feeds

Allowing yourself to fail--and be okay with it--is one of the most important things anyone can do. It primes you for suc...
11/19/2013

Allowing yourself to fail--and be okay with it--is one of the most important things anyone can do. It primes you for success.

 

Tesco, Yorkshire Tea, and Real Jaffa Cakes-- you win the Internet. Everyone else can go home.
11/18/2013

Tesco, Yorkshire Tea, and Real Jaffa Cakes-- you win the Internet. Everyone else can go home.

It starts as a chat between a mobile operator and a customer, and then it just gets weirder and weirder.

Writing tips: Body Language Reference Sheet. This should help you with that cursed "show, don't tell." (From Writers Wri...
11/18/2013

Writing tips: Body Language Reference Sheet. This should help you with that cursed "show, don't tell." (From Writers Write)

Source for Reference Sheet: Go Knights TumblrWriters Write offers the best writing courses in South Africa. To find out about Writers Write - How to write a book, or The Plain Language Programme - How to write for business, ema

Number 22: Does Jacob have an infinite supply of shirts to ruin when he turns into a wolf? Seriously, though. We need an...
11/17/2013

Number 22: Does Jacob have an infinite supply of shirts to ruin when he turns into a wolf? Seriously, though. We need answers.

I watched all five Twilight films, and I have a lot of questions.

It's not the numbers--it's the quality. Instead of going on a following spree or paying for shady companies to corral yo...
11/17/2013

It's not the numbers--it's the quality. Instead of going on a following spree or paying for shady companies to corral you followers, use these tips to get a Twitter audience that matters.

Twitter tools, tips and tactics to find and engage with your audience. Follow these steps to build a relevant Twitter following.

Google+ is like the sphnix of social media--lots of people find it hard to understand. One area where it shines, though,...
11/17/2013

Google+ is like the sphnix of social media--lots of people find it hard to understand. One area where it shines, though, is through reviews. Do you know how to get the best G+ reviews for your business?

Google+ reviews can be tough to get, and tough for customers to leave for you. Google sure doesn’t make the process as easy as it could be.But if you really want to attract more customers through the local search results, you need to get Google reviews from current and past customers.That’s wh

1. Talk about your book. 2. Use cross-promotional products. 3. Make sure your social pages look professional 4. Get some...
11/17/2013

1. Talk about your book. 2. Use cross-promotional products. 3. Make sure your social pages look professional 4. Get some fresh air.

What do you think of these tips? Have you ever tried them?

 

This social media manager used a content-centric strategy to turn in $47mil in business for AT&T. Read on for details.
11/16/2013

This social media manager used a content-centric strategy to turn in $47mil in business for AT&T. Read on for details.

It’s true.I helped my company get $47 million in new business through a blog-centered social sales strategy. Here is our story.Late in 2011, my company, AT&T, put together a new sales team to re-build business relationships with a Fortune 100 company in Atlanta. We decided to take an entirely

Why creative people sometimes make no sense. We feel ya, bro.
11/16/2013

Why creative people sometimes make no sense. We feel ya, bro.

I’ve been having an insightful shuffle through Mihaly Csikszentmihalyi’s book Creativity: The Work and Lives of 91 Eminent People. Mihaly is a seminal professor of Psychology and Management, and is the Founding Co-Director of the Quality of Life Research Center at Claremont. He writes:“I h

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