4B Marketing Co.

10/13/2026

Think networking is scary? Can you really be afraid of an event with free pizza? 🍕 RSVP today. https://na2.hubs.ly/H08kkJK0

09/10/2026

81% of trade show attendees have buying authority, but the useful information usually goes well beyond the name on a badge. A short booth conversation can reveal buying stage, budget timing, priorities, and the context sales needs to follow up well.

The challenge is capturing enough of that conversation to make it useful once everyone is back from the event.

Why B2B Trade Shows Still Beat Digital for Face-to-Face Lead Generation

09/09/2026

AI has made it much easier for teams across the business to create content on their own. Marketing often gets pulled in later, once the message, direction, and output already exist.

At that point, editing can improve the work, but there is only so much marketing can change about the thinking that produced it.

OpenAI’s CMO says AI allows everyone at a company to be a marketer. That just puts marketing quality control at the end of the line.

09/08/2026

B2B leaders say they understand what modern marketing should look like, yet 95% still say their current approach needs significant evolution to compete.

The disconnect becomes harder to ignore when sales and marketing alignment, systems, and measurement all have to work together in practice.

Walker Sands finds B2B firms face GTM, measurement and alignment gaps that hinder growth despite pressure to prove revenue impact.

09/03/2026

Less than half of B2B marketers are confident in the accuracy and completeness of their data, even though those numbers influence major budget and strategy decisions.

Marketing data influences budgets, but only 49% fully trust its accuracy and completeness. Disconnected reporting is behind the confidence gap.

09/02/2026

40% of B2B deals are lost to indecision rather than competitors.

When several stakeholders need to agree, confidence in the company, the people behind it, and the proof they see along the way can influence whether the deal moves forward at all.

B2B deals stall on trust, not awareness. See how four reinforcing voices build the credibility that moves buyers to act.

09/01/2026

CTR may be one of B2B paid media’s most-watched metrics, but a new GrowthSpree report found its correlation to revenue pipeline is negligible for B2B SaaS. Cost per SQL was a much stronger predictor.

That makes this more than a reporting debate. If the metrics getting the most attention aren't the ones most closely tied to pipeline, it may be time to rethink which ones are shaping budget and planning decisions.

GrowthSpree found CTR has little correlation to SaaS pipeline, while cost per SQL is a far stronger metric for measuring ad performance.

08/31/2026

68% of CMOs are now accountable for retention, and 77% for growth from existing customers. Companies where marketing leads that work are 2.6 times more likely to hit revenue and profit targets.

From first value to expansion, a strong post-sale system helps B2B companies compound the value of customers they’ve already won.

08/20/2026

You know what today is? IT'S TECH ON TAP DAY! We'll see you at 5.
(pssst... there's still time to RSVP: https://na2.hubs.ly/H070W4J0)

08/19/2026

At top-performing B2B companies, existing customers account for more than 40% of new ARR expansion. That puts a lot of weight on knowing which relationships are healthy and which ones are starting to show friction.

How B2B Companies Can Measure and Improve Customer Satisfaction