Mainstream Video Production

Mainstream Video Production Mainstream Video Production helps people saves thousands of dollars in unnecessary production costs

08/14/2026

Businesses get bought and sold all the time.

And if you just bought an existing business, you likely bought it because it was doing pretty well.

But people fear change.

Those customers were doing business with *that* brand. Not yours.

One way to ease that fear is to tell them it’s all going to be okay. That the new company understands what they loved about the old one and plans to take care of them.

You could tell them.

But don’t you think it’s better to show them?

We do.

Video lets people see the faces, hear the tone and actually *feel* that alignment.

So, if you just acquired a business and want to ease the transition for your new customer base, consider making a video to do it.

Wondering how we’d tackle a project like that?

Take a look at an acquisition video we made a few years back for a very special company that got acquired.

My dad’s.

08/06/2026

What's better in the summer, peaches or watermelon?

I bet you have a preference. And there's probably no amount of factual argument I could make that would change your mind. That's because there'sno accounting for taste.

The same is true with creative work.

At Mainstream, what we think is cool isn't nearly as important as what you think is cool. We absolutely have opinions and a creative vision. That's what makes us good at what we do.

What makes us great is making sure we're bringing YOUR vision to life, not ours.

That's exactly why we storyboard every project before we ever hit record.

It gets everyone on the same page, uncovers misunderstandings early, and saves you from costly surprises down the line, you know... reshoots, revision cycles, a final video that doesn't feel like your brand.

In this week's Behind The Stream, we talk about how we get that done with our storyboarding process and why it's become one of the most valuable parts of every project we produce.

P.S. If you've ever gotten a "final" video back and thought “this isn't quite us…”, this is exactly the process that prevents that.

07/30/2026

Most people I know hate being cold called.

Most salespeople I meet feel like they have no choice.

The problem is that sales is all about timing.

People don't usually wake up looking for your product or service. But the moment they have a problem, they want a solution, and preferably right now.

If they don't already know who you are, you'll probably never get the chance to earn their business.

That's where video changes the game.

Instead of hoping you catch someone at the perfect moment, video keeps you visible.

Showing up in their inbox, on LinkedIn, and in their social feeds long before they ever need you.

One touchpoint at a time, you go from "never heard of them" to "oh, I know this person."

Then, when the timing is right, you're not a stranger making a cold call. You're the person they've been seeing all along.

In this week's video, I share a few simple ways businesses use video to stay top of mind without feeling pushy or salesy.

If getting video created is something you've been wanting to do, but don't know where to start, may I suggest our Video Clarity Session?

Spend 90 minutes with me and get a video plan tailored to your business, built on results.

Learn more by clicking the link in the comments below!

07/29/2026

Another internal debate has been sparked over at Mainstream. Last week, we talked about TOMS (the shoe company's) early days.

I'm of the opinion that if you didn't know the "why" behind their mission, it wouldn't have become such a big brand based on the look of the shoes alone.

Seth, disagreed. I also learned we have VERY different tastes in shoes.

So we're posing the question to you, how important is the "why" behind a company to you in becoming a client of theirs ? Are there any other companies you think could not thrive without their "why"?

Let us know in the comments below!

07/24/2026

Do you ever see a company post on social media, "we started this for the money"?

Me neither.

Because most of us need a better, truer reason to connect with a person or a company.

Remember TOMS' early days? I doubt people were buying those shoes just because of how they looked. They weren't that cute, and I have several pairs.

Companies that have real passion for the problem they solve do better once we actually know about that passion.

We've all seen this work, whether we're on the buying side or the selling side.

As Simon Sinek famously put it:
"People don't buy what you do, they buy why you do it."

Take Guru Pet Company. They sell dog toys. But what makes them stand out isn't the toys, it's that they're exactly the kind of people you'd want making your dog's toys.

And they made a video to prove it.

Watch this week's Behind The Stream here to see how it came to life!

That's the stuff that turns a buyer into a fan.

07/17/2026

Turning one presentation into months' worth of content is one of my favorite things we do.

It's basically alchemy, but with a timeline and a content calendar.

This week's throwback: a case study of a client who did exactly that. And it still holds up, both the videos they made and the ones we made.

Got old or long-form content collecting dust on your hard drive?

Reach out and let’s turn that content into gold.

07/10/2026

Over the years, I've argued (and sold) people on why they need to be doing video for their business and what they're leaving on the table by avoiding it.

And while I'd like to think all of my points are good, this week's video makes the strongest case yet for why businesses that want to grow can't afford to ignore video.

Give it a watch and let me know what you think.

07/02/2026

Here's a stat that should change how you think about your marketing budget.

According to Marketing Metrics, the go-to book on this stuff, the probability of selling to an existing customer is 60–70%.

To a new prospect? Only 5–20%.

So that means some of your biggest growth is sitting in your current client list. They just don't know everything you offer.

We just onboarded a new client this week in the longevity and health space, and as we talked through their video strategy, we kept coming back to this exact idea.

Most businesses have a lot of different front doors, but once someone's in, it's a great opportunity to show them all the other ways you can help.

You know one of the easiest ways to do that?

Video.

Summer's actually the best time to plan this out. So if you have been thinking "we should really be doing video" don't let July turn into September and then October into 2027.

If you (or anyone you know) wants to make the next move, dip your toe in this July with a Video Strategy Session.

For $500, we'll meet twice (45 minutes each), identify 20+ video opportunities for your business, and narrow them down to the five that'll have the biggest impact on saving time and growing revenue.

I'm only taking a handful of these in July. Just hit reply if you're interested.

Let's keep your marketing and sales momentum as hot as the weather!

06/11/2026

Video doesn't always have to sell.

Sometimes it's just recording something you find yourself saying over and over again.

A good video can answer questions, train new people, explain a process, or share information without you having to repeat yourself 100 times.

It's like being in a million places at once.

In this week's video, I'm sharing how some of Mainstream's clients use video to save their trainers time, create consistency, and make sure people get the information they need.

Even when the trainer isn't in the room.

Check it out and see if there's something you're saying over and over that could be a video instead.

This week Mainstream turned 12 years old.So... as one does... I went back and watched some of our old videos.One of my f...
06/04/2026

This week Mainstream turned 12 years old.

So... as one does... I went back and watched some of our old videos.

One of my favorites was a FAQ series we filmed back in 2017.

Watching it was a bit mind-blowing.

That version of me had been in business for only three years, had no kids (I have three now), and had worked with maybe 30 clients. Today we've worked with nearly 200 organizations and produced more than 2,000 videos.

A lot has changed since then.

Instagram Stories were brand new. LinkedIn video had just launched. TikTok, Reels, and Shorts didn't even exist yet.

But what surprised me most wasn't how much had changed. It was how much stayed the same.

The advice I was giving in those videos is almost exactly the same advice we give clients today. The hair is different. The delivery is less confident. There are a lot more kids to raise.

But the message still holds up!

That's the thing about a good video message. If it's built around something true, it can last a really long time.

Maybe that's one of the biggest lessons I've learned over the last 12 years.

Platforms change. Trends change. Algorithms change. AI goes bonkers. But a good message on video can last forever.

Check out the video series here: https://www.youtube.com/playlist?list=PLX6GQeJiqYDFBg3VVp8eP6-lEKGhpzgtG.

Thanks to everyone who has been part of the last 12 years. I'm excited to see what the next chapter looks like.

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