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10/08/2026

Do you know what used to trigger me, but doesn’t anymore?

Well… a lot of things... that’s one of the perks of growing older!

But in this instance, it’s the idea that there’s software, or an AI tool that will make you great video.

Why doesn’t bother me anymore?
Because I know without a shadow of a doubt that it’s a lie.

Having the tools to make video is not most people's problems…

If you think you need video for your business, spending a little time understanding the production process (what goes into a good video, the decisions that need to be made, and what actually makes people watch) will get you a lot further than simply buying the latest AI tool.

So, what’s one of the things that makes video... video?

Check out this week’s Behind the Stream to find out, and hear why AI isn’t the great white hope for your video.

P.S. If October is your month to get started with video, we have 4 strategy sessions still available. Grab a spot here: https://tinyurl.com/3m84amfw

10/01/2026

Recently, we had the opportunity to create a 30-second commercial for one of our clients, InBank.

We had a strategy, filmed for a day, and walked away with some really great interview and visual footage.

Then an opportunity popped up that we didn’t know about before the shoot.

InBank had an advertising opportunity in the Colorado Springs market and wanted to use some of that footage to create a 30-second spot specifically for that audience.

For the Mainstream team (who always wants to know exactly who is seeing a video and what we want that audience to know) this is our favorite kind of project.

We worked with their team to make decisions about what to include (a shot of Colorado Springs? YES), who should be doing the talking (the people who actually work at the bank), and how to get InBank’s relationship-first message across in just 30 seconds.

In our opinion, that’s what great video is all about. Knowing who you’re talking to, what you want them to know, and making every production decision around that.

Check out their video.

And if you’re looking for a bank, check out InBank, too. They truly practice what they preach.

If October is your month to get started with video, we have 6 strategy sessions available. Grab a spot here: https://tinyurl.com/3m84amfw

09/24/2026

This week, YouTube announced a bunch of fancy new AI tools designed to make your videos “better.”

But better at what?

I have a bit of a bone to pick with the idea that great video is just one more software tool away. It’s not.

But knowing what videos are actually worth making? That might be simpler than you think.

This week on Behind the Stream, I’m sharing the easiest place to start.

And P.S. — I bet you practiced making videos several times this week without even realizing it.

Curious? Check it out.

Most people didn’t get into business to be on camera. Even me. And I happen to be in the video business.But then technol...
09/22/2026

Most people didn’t get into business to be on camera. Even me. And I happen to be in the video business.

But then technology happened and made it so easy to be on camera that now it’s almost weird if you’re not.

I didn’t make the rules.

What I do know is that it’s a heck of a lot easier to get on camera when you know why you’re doing it and how it’s actually going to help your business.

So make it easier on yourself. Start with the strategy.

That’s exactly what we do in our Video Clarity Sessions. Book one here: https://tinyurl.com/3m84amfw

09/17/2026

I love an expert.

Someone who has seen it all, knows the answers to the questions, and knows which questions don’t have answers yet.

If you are one of those on your industry:
You need to be doing video.
So call me.

I recently had the pleasure of working with the team at Ageless Expressions, led by Dr. Gina Haeussner, MD. Their goal was simple: get more of Dr. Gina’s brain, knowledge and expertise out into the world, especially around some VERY popular topics for those of us of a certain age.

She has a way of making new treatments, complicated concepts, frustrating problems and potential solutions incredibly easy to understand. She explains what’s happening, why it’s happening and what you can actually do about it.

Which is exactly why video was such a natural fit. When the value is the expert herself, you want people to hear it straight from her.Want to hear from a subject-matter expert on some of the most talked-about topics in health right now:
GLP-1s, hormones, longevity and more?

Check out Dr. Gina and her YouTube channel! https://www.youtube.com/

P.S. Want to figure out what videos are actually worth making for your business?
Sign up for a strategy session here only a few more available this month.
Link in the comments below!

Erica and I, hard at work figuring out how to make our latest video project come to life.I’m posting this because how el...
09/15/2026

Erica and I, hard at work figuring out how to make our latest video project come to life.

I’m posting this because how else will you know that Mainstream Video Production works really hard to make your videos awesome?

Do you know what it took just to produce this photo? An idea, a plan, and a photographer (shoutout to Kevin!).

And yes, taking and posting staged business photos feels a little cringey.

But that’s show business. Which, apparently, is all businesses now.

The reason I didn’t mind? I knew exactly what this photo was for, where we’d use it, and what job it needed to do.

Taking some of our own medicine.

That’s how we think about video, too. Don’t just make content. Know what you need it to do.

Need help figuring that out? That’s exactly what our Video Clarity Session is for.

09/10/2026

If you found out you had an 80%+ chance of something working, you'd probably like those odds, right?

The latest video marketing research makes a pretty compelling case for video.

After 12 consecutive years of studying video marketing, Wyzowl's 2026 research found:

85% of marketers say video has helped generate leads.

83% say video has directly increased sales.

82% say video has helped increase traffic to their website.

And 85% of consumers say they've been convinced to buy a product or service after watching a video.

Those are some pretty incredible numbers.

But here's the problem: they don't actually tell you what you need to know.

We already know video works.

The harder question is: Which video should you actually make?

Because making a video isn't the same thing as making the right video.

Want one very specific way to figure out what video could actually help your business?

Watch this week's Behind The Stream!

Great lighting and composition are very important to great video.But great video is only important to your business if y...
09/09/2026

Great lighting and composition are very important to great video.

But great video is only important to your business if you have a job for that video to do.

And video can have all kinds of jobs.

Think about the last 10 emails you sent. Were any of them explaining something you say over and over again? Answering the same question? Walking someone through a process? Following up with a potential client?

That’s a good place to start.

Because sometimes figuring out what video to create isn’t about coming up with something new. It’s looking at what you're already doing and asking: could video do this job better?

Want to dive into a strategy session with us? That’s exactly what we’ll help you figure out.

09/03/2026

You know what’s cool?

Getting to create a video for an organization you’ve known about since you were 13.

If you grew up in Colorado, you know CHSAA.

If you were anything like me, you probably thought you knew exactly what they did: rules, regulations, state championships, sports.

Turns out, I didn’t really know CHSAA at all.

They’ve been a Mainstream client for the past few years, and the more we’ve worked with their team, the more I’ve learned about WHY they actually exist.

They're purpose isn't being the rules police.

They protect what high school activities are supposed to do for kids in the first place, the stuff that matters long after the season ends.

The team at CHSAA is incredibly passionate about protecting that purpose, and they wanted to use video to help tell that story.

Obviously, we were all in.

Check out what we created together.

Does this graphic overwhelm you?It overwhelms me. And I prompted ChatGPT to make it.Content creation has become an insat...
09/02/2026

Does this graphic overwhelm you?

It overwhelms me. And I prompted ChatGPT to make it.

Content creation has become an insatiable monster.

There’s always another channel to post on, another trend to jump on, another algorithm to understand. Another person telling you that you need to be creating more.

If you’re a business without a full content team and you still want to stay visible and relevant...I have a secret:

You do not need to do all of this.

It’s not about creating more. It’s about figuring out which content is actually worth creating for your business, and giving yourself permission to ignore a whole lot of the rest.

So, what should you create?

That depends entirely on your goals, your audience, and most importantly, what you actually need your content to do.

That’s exactly why we created our Video Clarity Session.

We’ll identify the 5 videos most likely to move the needle for your business and give you a plan for what to do with them.

Less feeding the content monster.
More creating with purpose.

Check the comments below for a link to learn more.

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