Mainstream Video Production

05/21/2026

A friend sent me a stat this week from Funnel Science: Landing pages with video increase conversions by 800%.

By the way, that stat used to be 80%.

Sounds good for a gal in the video business?

Nope. 12 years in, I can tell you that kind of thing only creates more confusion.

Because video itself is not what creates the conversion.

Video is not one thing. It's not the camera. It's not the footage. It's not the editing.

And that's exactly where the confusion starts.

If I had a nickel for every time I heard "I'll just grab my phone" or "AI can probably handle this," I wouldn't need a video business.

But video is only one piece of a larger system.

What compels someone to convert is the offer on the page.

The messaging, the ad, or keyword; Whatever got them there in the first place.

Understanding your audience so deeply that when they click play, they think you've been reading their mind about the exact problem they're trying to solve.

Videos that actually convert are built around this:
Who they're talking to.
Where that person is in the buying journey.
What objections are standing in the way.
What trust still needs to be built.
What action the viewer should take next.

THEN when all those pieces are working together video can absolutely accelerate conversions. Significantly.

That's why a product demo shot on an iPhone can crush it for some businesses.

But for B2B services?
Trust-based businesses?
High-ticket offers?

That's a completely different game.

And that's why "just make videos" can become one more distraction from building the system that actually drives results and that's the last thing we want for our clients.

Whether you're just getting started with video or you've been at it a while and not seeing the results you expected, this is the work we do. Hit reply and let's talk about what a strategy actually built around conversion looks like for your business.

05/20/2026

I recently got interviewed by CanvasRebel and it made me reflect on how long video storytelling has really been part of my life.

I started making videos as a kid with one of those giant 80s-style cameras, neighborhood kids as actors, and my siblings giving very strong creative opinions 😂!

Since then, I’ve worked in reality TV, live entertainment, concerts, corporate communications, marketing strategy, and now over a decade running Mainstream.

One thing that has stayed true through all of it is this:

Great video is rarely about just “making content.”
It’s about helping people understand something, feel something, or take action.

The best projects happen when strategy and storytelling work together.

That’s still the part I love most! Helping organizations take ideas that feel big or complicated and turn them into communication that actually connects.

Grateful for every person, client, teammate, and project that have shaped my journey so far.

Here’s the interview if you want to check it out:

We were lucky to catch up with Beth Klepper recently and have shared our conversation below. Beth, thanks for taking the time to share

05/14/2026

Anyone else feeling like you can't go anywhere right now without ending up in a conversation about AI and what it all means?

Us too.

AI in video isn't exactly new. We've been using tools powered by AI for years. But the recent explosion of "AI video experts" has definitely created a little fool's gold in the industry.

Our take?

The tools are getting smarter, faster, and scarily impressive. But strategy, storytelling, taste, communication, and knowing what actually works for your audience? That still takes humans who know what they're doing. The tools just make more possible.

In this week's , our team talks honestly about:

How we're using AI in our process

What excites us about it

What makes us nervous

Check it out here.

If any of this resonates, here's what we've seen work: getting crystal clear on your audience and your top 5 videos before you touch any tool or hire any vendor.

That's exactly what our Video Clarity Sessions are designed for.

Its two focused 45-minute conversations where we map your audience, identify what content will actually land, and give you a prioritized video plan.

No chasing shiny tools that will waste your time and money. Just clarity on what to make and why it will work.

If that sounds useful, just reach out and we'll find a time.

05/13/2026

AI and Spencer Pratt made my head explode this week.
Before I go down this road I am not endorsing ANY political message just the effectiveness of the messaging.

AI isn't new to my industry. It usually doesn't rattle me past the occasional "wait… it can do THAT now TOO?"

But lately I've been seeing brands produce ads that look like a real person filmed real people. You have to look closely to catch it. And I keep asking myself... for how long?
And more importantly: does it even matter?

Because it functions like video functions. A face. A voice. Gesture. Emotion. If video speaks 100,000 words, does it matter that a machine made it?

Then I saw what Spencer Pratt's political ad machine was putting out. And I'll be honest... I was compelled. More than once. By bot-looking actors. And not just because I was a HUGE Hills fan.
What got me wasn't the AI. It was the messaging. They knew their audience. They had a clear POV. And they understood what makes a story land.
That's the part AI didn't do.

The production budget to make those ads the traditional way would've been significant. Would they have even made them?

Here's where I've landed:
AI is expanding what's possible for brands in video. More formats. More volume. Lower barriers. That's the way of the road for this industry.
But AI doesn't replace the thinking. It amplifies it, good or bad or ugly.

If you don't know your audience, AI gives you more ways to miss them. If you don't have a message, AI gives you a louder version of nothing. If you don't understand storytelling, AI just makes your confusion prettier.

The brands winning with AI-generated video aren't bypassing the fundamentals. They're the ones who understood them first.

So yes, flaunt all the AI you can get your hands on. Just make sure you've got something worth saying before you do.

05/12/2026

Do you know what I DID NOT see coming in the video business?

The amount of companies willing to spend thousands creating great videos…
…and then have no plan to distribute them.

Or worse:
they upload them to Vimeo and never touch them again.

I’ve seen beautiful brand videos that never made it onto the website, into sales conversations, or onto social media.

Because most people focus on production instead of strategy.

The real question isn’t:
“What should the video look like?”

It’s:
“What should this video actually DO?”

Build trust?
Generate leads?
Help close sales?
Explain something clearly?

That’s why we started offering Video Clarity Sessions before production ever begins.

Because great video without a plan is just expensive decoration.

But don't take my word for it, hear it from our clients.

If you’ve been thinking about investing in video this year, send me a message and I’ll send over details.

05/07/2026

05/06/2026

Hot Take Time. Most people think about video the wrong way. Here's a short little video all about it.

05/05/2026

“What if your emails could feel like a meeting?”

That’s the shift.

Showing up everywhere their audience already is.

Not by doing more work.
By making their communication hit harder.

Because here’s the truth:
Most of what we say isn’t in the words.
It’s in your tone.
Your face.
Your energy.

And none of that comes through in plain text.

Video fixes that.

Now your emails aren’t just emails.
Your LinkedIn posts aren’t just posts.
Your messages actually land.

Same effort.
Way more impact.

If you’re already saying the same things over and over to clients… why not say it once and let it work for you everywhere?

Stop leaving reach (and revenue) on the table.

Check out our Path to your Production: https://tinyurl.com/mr2384ur

Book that 15 minute call today!

04/29/2026

04/23/2026

You know what doesn’t inspire me to buy your product or service?

Feeling dumb.

If it takes a few conversations for people to really get what you do… this is probably why.

Often we know our industry in and out.
We use jargon and acronyms that make our work faster…

But when it comes to communicating to someone not in our world, we confuse them right out of being a customer.

Because confused people don’t buy.

You know what helps with that?
Video.

Check out this 90-second video walking through how we think about this!

04/22/2026

How can you make videos about our industry if you’re not experts in it?

We get this all the time.

Fair question.

The answer is actually the whole point.