10/27/2025
I’ve been having a lot of conversations with home service owners lately — HVAC, roofing, plumbing, cleaning, etc.
Almost every one of them says the same thing:
“Leads are slower, and jobs are taking more work to close.”
And yet… most of them still plan to grow next year.
Early responses from my 2026 State of the Home Service Industry Survey show:
📉 Lead generation is the #1 challenge right now
📈 Most owners are budgeting 6–10% growth for 2026
That tells me one thing — the trades are optimistic, but they’re feeling the squeeze.
The economy, competition, and changing customer expectations are all putting pressure on margins.
I’m compiling these insights into a full "State of the Home Service Industry Report," and I’d love to include a broader perspective.
It takes about 3 minutes, and every participant gets a free copy of the final report (you’ll see how your answers compare to other businesses in your industry).
If you’d like to contribute,
👉 DM me the word “REPORT” and I’ll send you the link directly.
Let’s make sure the real voices of home service owners are represented, not just the big national players.