The Growth Engine

02/01/2022

Happy Chinese New Year! 新年快乐!

07/19/2021

Organizations that have made an effort to implement account-based marketing into their strategy have seen significant growth and success. In fact, an ABM Leadership Alliance survey found that B2B marketers who have adopted an ABM strategy have seen an average annual contract value increase of 171% since implementation. Read my latest article to find out how to go about developing an effective ABM strategy for your organization.

In the past year and a half, the way B2B marketers approach customers has changed. Today, customers are looking for a more humanized approach from...

04/30/2021

How well do you know your customer? B2B businesses can lose track of their organizational goals and client relationships if they do not know their customers well enough. Although, there are ways to learn more about your customers and understand them – through buyer personas. In this article, we aim to teach you about how you can get to know your customers better through buyer personas, and how buyer personas can be used for marketing activities.

How well do you know your customer? B2B businesses can lose track of their organizational goals and client relationships if they do not know their...

03/16/2021

Four in ten CMOs said that the most significant challenge they will face within the next six to 12 months is understanding the difference between temporary changes and the permanent changes that will last after the pandemic. Check out our latest article to be prepared for the new normal!

Understanding consumer behavior is one of the most important parts of any business, no matter what industry. Yet, due to the ongoing COVID-19 pandemic, it...

03/03/2021

It is reported that 75% of B2B buyers are using social media to make purchasing decisions. How can your B2B business reach these buyers? Read our latest article to find out more!

Follow our page to learn more tips to help your business grow!

Most people consider social media to be an online space to share memories, connect with friends and family, and stay up to date with their...

02/22/2021

Does branding matter to B2B organizations? When 71% of B2B customers are actively considering moving their business to a different company, you bet it does!

Read our latest blog article on why branding matters in the B2B world, how some of the best B2B brands deliver superior revenue performance, and how to measure those successes!

For a moment, put yourself in the shoes of one of your ideal clients. Using that clients’ point of view, how would you describe your...

02/17/2021

Is your website a cost center or a profit center?

In order to have a “better” website for your B2B business or one that you are proud of and brings value to your business, you need to identify what the purpose of your site should be. Do you want to generate revenue, leads, and improve your conversion rate? However you decide, you need an objective. Once that objective is identified, it will be easier to achieve your business goals through your website.

A quick read from our latest insight on how to transform your website into a source of revenue!

Have you ever looked at your website and thought it could be better, but you didn’t know how? Maybe you didn’t know what you wanted...

02/04/2021

Statistics show that data-driven B2B businesses are 19 times more likely to be profitable than businesses that rely on instincts. A well-designed sales analytics program can help you to increase your revenue and profit margins by equipping your B2B business to make better decisions. Let our latest blog article show you how:
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Are you staying up-to-date on the latest trends in the B2B world? If so, you’ve most likely heard the buzz about how you can increase...

01/15/2021

Tourism is one of the sectors most affected by the Covid-19 pandemic, impacting economies, livelihoods, public services, and opportunities on all continents. All parts of its vast value-chain have been affected. Export revenues from tourism could fall by $910 billion to $1.2 trillion in 2020. This will have a wider impact and could reduce global GDP by 1.5% to 2.8%.

In this latest blog article, we discuss some of the effective ways to help tourism business operators not only stay afloat but thrive during the pandemic. Also find out how The Growth Engine helped the city of Ouray to achieve unprecedented revenue results in record time.



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Are you trying to come up with new and creative ways to market your tourism business, but keep getting stuck? We want to help you!...

01/04/2021

As more and more B2B marketing experts adopt account-based marketing, also known as ABM, into their overall marketing strategy, it’s important to discuss what exactly ABM is and why it should matter to you and your B2B business.

In our latest article, we will discuss the importance of ABM, its benefits, and how to go about developing a sound ABM strategy for your organization.

As more and more B2B marketing experts adopt account-based marketing, also known as ABM, into their overall marketing strategy, it’s important to discuss what exactly...