06/02/2026
NEW POD DROP vvvvv
This episode is a foundational conversation about business direction, brand purpose, and the mindset shift that happens when you stop making decisions in isolation and start filtering every choice through a clear, defined guidepost. Taylor explains why your North Star is not the same as your niche, your offer, or your content strategy — it is the direction your entire brand is building toward — and why even the most high-performing founders need to revisit and recalibrate it, especially after a period of big expansion or a shift in what feels possible. She also addresses the pattern of defaulting to whatever shows up when there is no clear North Star in place, and why that always leads to slower results than you deserve.
When did you last revisit what you want to be known for?
Not what you're currently known for.
What you actually want to be known for.
Has it changed? Listen to the episode and then drop your honest answer below. 🙌
https://thepowertablepodcast.buzzsprout.com/