SwitchCase Studios

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SwitchCase Studios Based in Detroit, we eliminate the friction holding your business back. Subscribe to our substack, it's free! https://switchcase.substack.com

We’re the technology firm that automates complexity, solves the impossible, and simplifies everything in between—freeing you to focus on what only you can do. We are a small, passionate group of engineers based out of the Greater Metro Detroit Area in Michigan.

10/12/2026

Stop reading links people can't spell.

1. A link you can say out loud. Branded short links people can actually say, type, and remember.
2. One home for every link. One profile page holds every link that matters, under your brand.
3. Know what got tapped. Click analytics show which link earns its place.

14 days of Pro free, no credit card.

go.simpurl.click/fb/1012-simpurl

10/12/2026

Four questions that expose a padded quote.

1. What exactly is NOT included? A padded quote hides its exclusions in the fine print. A real one lists them up front.
2. Which line items are hours vs outcomes? Hours scale with slowness. Outcomes don't. Know which one you're buying.
3. What happens when the scope moves? Change-order math tells you the real price. Ask how a moved requirement gets billed.
4. Can I talk to the builder? Every layer between you and the builder costs money.

Ask us these about our next sprint. We answer in writing.

go.simpurl.click/fb/1012-switchcase

Your website's chat companion now remembers your visitors.Companion just got verified cross-device memory. A returning v...
10/10/2026

Your website's chat companion now remembers your visitors.

Companion just got verified cross-device memory. A returning visitor can pick up a conversation from another browser or device without starting over. Their earlier questions carry forward as context, so support gets more personal with less friction.

Verified identity protects what is remembered: email verification or a trusted website identity gates access. Owners enable memory per companion. Visitors opt in, disconnect, or forget it at any time.

Memory stays honest, too. It provides context; business claims still require knowledge-base evidence. And it runs on existing PostgreSQL and email infrastructure, with no extra summarization or embedding calls.

See it in action: companion.switchcasestudios.com

10/09/2026

Your bio link is costing you clicks.

1. One door, not a list. A profile page holds every link that matters, under your brand.
2. See what gets tapped. Click analytics show which link earns its place.
3. QR codes that keep up. Dynamic codes update everywhere the moment you change the link.
4. Change it without reprinting. Update once, and every scan follows.

14 days of Pro free, no credit card.

go.simpurl.click/fb/1009-simpurl

10/09/2026

Four red flags in a vendor proposal.

1. One number, no range. A real estimate names its unknowns. A single flat number is a guess.
2. Hours, not milestones. If you are buying time instead of outcomes, you are buying effort, not results.
3. Phase two holds the hard part. When the risky work is deferred, the price only covers the easy half.
4. No names on the team. If you cannot meet the people building it, you cannot judge the people building it.

Ask us these about our next sprint. We answer in writing.

go.simpurl.click/fb/1009-switchcase

10/06/2026

Three numbers your short links should show you.

1. Clicks per link. Which link earns its place, and which one is decoration.
2. Scans vs taps. Your QR code and your link are different channels. Measure both.
3. When the clicks land. Post when your audience is awake, not when you are.

14 days of Pro free, no credit card.

simpurl.click

10/06/2026

Four ways to catch scope creep before it catches your budget.

1. Every change is "small". Small changes stack into a different project. Count them.
2. The estimate has no range. A real estimate names its unknowns. Guesses do not.
3. The invoice lists hours, not milestones. You are buying time, not outcomes. Milestones are the product.
4. "We will circle back" became the roadmap. Undecided items are the most expensive items on the plan.

Run this on your current vendor. Then ask us to run it on ourselves.

switchcasestudios.com

One link dashboard for five clients is a mess waiting to happen.Namespaces give every brand, client, or campaign its own...
10/03/2026

One link dashboard for five clients is a mess waiting to happen.

Namespaces give every brand, client, or campaign its own corner. Same account, separate links, separate QR codes, separate click counts. Nobody sees anybody else's links. You see all of them.

14 days of Pro free, no credit card.

simpurl.click

10/03/2026

Four signs your project needs a rescue, not a restart.

1. Nothing to click. Two sprints, no demo. Status paragraphs are not progress.
2. The roadmap moved, the deadline did not. Scope grew, the date stayed. That math never resolves itself.
3. Every estimate starts with 'it depends'. Healthy teams know their unknowns. Lost teams hide behind them.
4. You are pricing a rewrite, but nobody scoped the rescue. A rescue is cheaper than a restart, every time.

Run this checklist on your vendor on Monday. Then ask us to run it on ourselves.

switchcasestudios.com

One page, every link that matters.Your bio link, your QR code, your business card, your email signature. Four places, on...
09/30/2026

One page, every link that matters.

Your bio link, your QR code, your business card, your email signature. Four places, one profile page, and real click counts on every link.

Stop guessing which link works. Watch the numbers, keep the winners, kill the rest.

14 days of Pro free, no credit card.

simpurl.click

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Detroit, MI

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