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Joyride Group

Authentic, trustworthy storytellers driving the future of transportation.

05/26/2026

Joyride's May 2026 Book of the Month is Parking the Future by Brooke Krieger.

"Parking the Future: How Autonomous Vehicles Will Transform Urban Mobility" explores one of the most significant revolutions in modern transportation—the rise of autonomous vehicles (AVs) and how they will reshape the way we think about parking, mobility, and the design of our cities.

As self-driving technology moves from the realm of science fiction to reality, its impact will extend far beyond the cars themselves. Autonomous vehicles promise to reduce congestion, lower emissions, and redefine urban space, with traditional parking as one of the first sectors to undergo radical change. "Parking the Future" dives deep into how AVs will alter the very fabric of our cities, from the way parking lots are designed and managed to the creation of more livable, efficient urban spaces.

📖 Learn more: https://www.joyridepr.com/insights/book-of-the-month-parking-the-future

05/21/2026

Took a little break from all the excitement last week to do some demos with at the Detroit Smart Parking Lab. Visitors were able to see Birdstop’s AI-powered drones in action and chat with the team about what makes their American-made drones different.

05/14/2026

The mobility industry is filled with groundbreaking ideas. From EV infrastructure and autonomy to drones and smart city technology, innovation is moving faster than ever.

But many mobility startups struggle to answer one critical question: Why does this matter?

At Joyride, we’ve seen a common pattern across automotive, transportation, and mobility companies: the technology is strong, but the messaging is unclear. Startups often know their product inside and out, yet struggle to explain its value in a way that resonates with investors, customers, policymakers, and the media. Learn more about how we are helping our clients navigate and achieve results: https://www.joyridepr.com/insights/why-most-mobility-startups-struggle-to-explain-their-valueand-how-to-fix-it

05/13/2026

Birdstop (client) and TSPS has begun delivering real-time parking visibility at trucking sites in Detroit—the nation's busiest commercial trucking hub at the US-Canada border—using AI-powered drones. This initial deployment represents the first phase of Birdstop’s broader effort to validate and scale drone-based infrastructure monitoring across the U.S. Birdstop’s long-term vision is a constellation of drones providing continuous infrastructure monitoring across national transportation networks. Funded through the Michigan Mobility Funding Platform and administered by NextEnergy in partnership with Michigan’s Office of Future Mobility and Electrification, this project showcases how Michigan is deploying emerging technologies.

Learn more: https://www.einpresswire.com/article/911085390/birdstop-and-tsps-launch-drone-monitoring-for-trucking-operations-in-detroit

02/03/2026

Two years ago, Joyride set out with a simple but ambitious goal: to help shape the future of mobility by telling smarter, braver stories for the companies building it. What started as a bold idea has grown into an agency trusted by innovators across automotive, transportation, and mobility—companies pushing boundaries, challenging norms, and redefining how the world moves. Along the way, we’ve built not just campaigns, but partnerships rooted in curiosity, clarity, and impact.

As we celebrate our two-year anniversary, I’m incredibly proud of what we’ve built together—our team, our clients, and our growing community. Joyride has always been about more than communications; it’s about momentum. About showing up with intention, asking better questions, and helping meaningful ideas break through the noise. Thank you for being part of this journey with us. The road ahead is exciting—and we’re just getting started.

01/26/2026

Joyride's January 2026 Book of the Month is Movement: How to Take Back Our Streets and Transform Our Lives by Thalia Verkade and Marco te Brömmelstroet.

Almost everywhere in the world, streets are designed for travel at the highest speed, giving precedence to the chunkiest vehicles. We take for granted that the streets outside of our homes are designed only for movement from one point to another. But what happens if we radically rethink how we use these public spaces? Could we change our lives for the better?

In Movement: How to Take Back Our Streets and Transform Our Lives, journalist Thalia Verkade and mobility expert (“the cycling professor”) Marco te Brömmelstroet take a three-year shared journey of discovery into the possibilities of our streets. They investigate and question the choices and mechanisms underpinning how these public spaces are designed and look at how they could be different. Verkade and te Brömmelstroet draw inspiration from the Netherlands and look at what other countries are doing, and could do, to diversify how they use their streets and make them safer.

📖 Learn more: https://www.joyridepr.com/insights/book-of-the-month-movement

01/20/2026

Congratulations to our friends at Rove for being recognized as Charging Station Provider of the Year in the AutoTech Breakthrough Awards and Merit Automotive Awards—highlighting Rove's focus on building EV charging that’s thoughtfully designed and built for the community!

01/12/2026

A look back at a series of founder profiles we developed for MI Office of Future Mobility and Electrification to showcase startup pathways in Michigan. In this video, Prashant Salla talks about the origin of Goodhood.

11/21/2025

The automotive and mobility landscape moves fast—and the best way to stay ahead is to be in the rooms where the industry’s future is being shaped. Whether you’re focused on EVs, AVs, smart infrastructure, micromobility, mobility software, logistics, or connected vehicle tech, the right conferences and expos offer unmatched opportunities to learn, network, partner, and shine.

For years, Joyride has curated the largest database of conferences, expos, and summits in the industry. But scrolling through hundreds of events classified by topic can be overwhelming so our team has created a list of our favorites for 2026.

See the full list at joyridepr.com ⭐️

11/17/2025

Joyride's November 2025 Book of the Month is Living Disability by Emily Macrae.

From sidewalks to the climate crisis, Living Disability brings together the vibrant perspectives of thirty-five disabled writers. They explore disability justice, analyze urban systems, and propose more equitable approaches to city building. Essays and interviews push the conversation about accessibility beyond policy papers and compliance checklists to show how disabled people are already creating more inclusive spaces in cities of all sizes. Living Disability is universal in scope but intimate and local in focus, grounded in personal struggles and celebrations.

📖 Learn more: https://www.joyridepr.com/insights/book-of-the-month-living-disability

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