Mark Serra & Co.

Mark Serra & Co. Hand painted signs, gold leaf, faux aged signs, sign restoration and beyond.

Hot. And. Ready. I got to design & paint this ridiculous(ly awesome) wall banger for . An honor to put a little touch o...
05/17/2026

Hot. And. Ready. I got to design & paint this ridiculous(ly awesome) wall banger for . An honor to put a little touch on this beautiful shop. It’s almost opening time!! 🍕 🤙🏼 swipe through these shots, see the deets!

This ghost sign project in West Village has had me digging pretty deep into the neighborhood’s commercial history, and D...
05/01/2026

This ghost sign project in West Village has had me digging pretty deep into the neighborhood’s commercial history, and Detroit’s as a whole.

The faded “Famous Jersey” lettering (red on yellow) and the sundae on the wall line up almost exactly with the included 1927 newspaper ad.

Famous Jersey Ice Cream was produced by Consumers Ice & Creamery on Dexter in the 1920s, before Borden acquired them in 1928 and kept that plant running for decades.

The tedious stabilization and preservation of the Bashor Confectionery sign in West Village continues. There are so many...
04/26/2026

The tedious stabilization and preservation of the Bashor Confectionery sign in West Village continues. There are so many cool layers on this! For fun, can you find the name of the sign company that painted the top layer? I’m looking forward to getting to work on the “time-honored restoration” too. Keep your eye open for sponsorship info.

I started preservation this week on an uncovered ghost sign at 8002 Kercheval (soon to be Gabriel Hall!), and it’s a rea...
04/21/2026

I started preservation this week on an uncovered ghost sign at 8002 Kercheval (soon to be Gabriel Hall!), and it’s a really interesting one!
It first came out as a Bashor Confectionery sign, but learning the building’s history, working through the loose paint, and stabilizing the surface, more layers of the composition are starting to read. You can now make out “Famous Jersey Brand Ice Cream” alongside that cool hand-painted sundae that’s still holding on better than it should.
Underneath that, there’s an earlier layer from around 1921 for Frank Furniture Co., including the phrase “Liberal Credit Terms” stretched across the lower section. The layers are not surprisingly aligning with my research; this wall has seen a few different businesses come and go, and you can follow that history just by working your way through the paint.
Right now the focus is on preservation and documentation, getting everything stabilized and understanding what’s actually here. After that, the plan is a time-honored restoration that brings back some clarity and legibility while keeping the age and character that make it worth saving in the first place.
This one’s going to be fun. I have a lot to share, come along! More soon!

CC:



I started preservation this week on an uncovered ghost sign at 8002 Kercheval (soon to be Gabriel Hall!), and it’s a rea...
04/21/2026

I started preservation this week on an uncovered ghost sign at 8002 Kercheval (soon to be Gabriel Hall!), and it’s a really interesting one!

It first came out as a Bashor Confectionery sign, but learning the building's history, working through the loose paint, and stabilizing the surface, more layers of the composition are starting to read. You can now make out “Famous Jersey Brand Ice Cream” alongside that cool hand-painted sundae that’s still holding on better than it should.

Underneath that, there’s an earlier layer from around 1921 for Frank Furniture Co., including the phrase “Liberal Credit Terms” stretched across the lower section. The layers are not surprisingly aligning with my research; this wall has seen a few different businesses come and go, and you can follow that history just by working your way through the paint.

Right now the focus is on preservation and documentation, getting everything stabilized and understanding what’s actually here. After that, the plan is a time-honored restoration that brings back some clarity and legibility while keeping the age and character that make it worth saving in the first place.

This one’s going to be fun. I have a lot to share, come along! More soon!

Mark Serra & Co.

A handful of shots of recent work in Lansing by way of . A fun lil’ patina on a crispy new wall. Grateful to do this eve...
04/10/2026

A handful of shots of recent work in Lansing by way of . A fun lil’ patina on a crispy new wall. Grateful to do this every day. 🎨

03/10/2026

Drip.

What a fun project! I got the chance to paint these custom Litter Robots for some Detroit Lions players (and their “Litt...
01/02/2026

What a fun project! I got the chance to paint these custom Litter Robots for some Detroit Lions players (and their “Little Lions”). Thanks Litter-Robot by Whisker for trusting me with this cool initiative!! 🦁 🎨 🐱

Like gold leaf in the wind, pretend that I am weightless. I got the chance to lay down some matte finish 23k gold leaf w...
12/11/2025

Like gold leaf in the wind, pretend that I am weightless. I got the chance to lay down some matte finish 23k gold leaf window for on Kercheval. Such a cool spot if art and creativity move your world. Here are a few shots, thanks for looking!

Here’s a fun lil’ wall banger I made yesterday. Pretty simple, but as a kid growing up in the Flint area, Halo Burger wa...
11/21/2025

Here’s a fun lil’ wall banger I made yesterday. Pretty simple, but as a kid growing up in the Flint area, Halo Burger was a staple. Legendary Olive Burgers and Boston Coolers. It was a nostalgic ride for me, I’m looking forward to seeing the brand grow!

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