09/05/2018
I have decided to relaunch Nar8iv, a creative consultancy designed to help innovative entrepreneurs fix problems that have stalled their progress and/or avoid mistakes so many well-meaning companies make while rushing to gain traction.
We will work to show them how building a strong and enduring brand will propel them to build a strong and enduring company.
We work off two key beliefs:
1. Marketing must be more than an external function. It starts internally, at the brand's core, with an authentic brand purpose and works outward in a brand narrative that passionately unites employees, partners, current customers and like-minded prospects.
2. Creating a compelling brand narrative requires a higher level of creative talent; people with a proven ability to; attract, engage and inspire audiences; not just interrupt them. We will manage a national creative network of elite talent across every creative discipline. These are people we've worked with over the years and trust completely.
Anyhow, we're off to improve the world by helping those with true insight and a bold plan, navigate the chaos and shorten the line between introduction and mass acceptance.
I'll write when we find work.
Thanks
Bill
