06/05/2026
Most consultants lose missions before the evaluation even begins.
Not because they lack the expertise, but because the proposal doesn't communicate it clearly enough.
Here's what evaluators actually look for :
Structure : Is the methodology logical and easy to follow ?
Tone : Does it speak the institution's language?
Approach : Does it show you understand the problem, not just the brief ?
A winning proposal doesn't just answer the TOR. It anticipates what's behind it.
What's the biggest challenge you face when writing proposals?