03/18/2024
You do NOT have to be on every platform.
In fact, you shouldn’t be.
Not every platform is for every business.
Not only that, you are only one person.
Truthfully, being present anywhere should be for a profitable gain.
If you can’t grow your business on the platform, what’s the point?
I have spent time testing out different platforms in my business.
However, I’ve learned that my people are where I started.
Facebook and Instagram are what will keep me booked and busy.
As a service provider I used Facebook and content marketing.
Each business will have its own platform where they’ll have a visibility advantage.
This is why I customize my strategy for each VA and their business that I work with.
I think it’s important to have a strategy that is specific to each business.
A one-size-fits -all strategy in business isn’t one I think works well.
Figure out who your target client is and you’ll probably figure out where you need to be a lot quicker.
I have talked with a few people recently who skipped over defining the target client and they all struggled with the same things.
They didn’t know how to craft their posts to generate conversions.
Why?
Because they didn’t know who they were even talking to in their posts.
It was messy and it wasn’t working.
I sent them my helpful PDF on how to define your target audience and why you should.
They came back thanking me.
They were able to put their business on display so much easier.
If that’s you and you think my PDF would help you, comment TARGET and I’ll send you over my PDF!
