AIMsights

03/18/2023

03/15/2021

We have a lot to learn about how the pandemic will change the future of retail -- including the impact of the sports disconnect, especially on Gen Z.

An analysis of recent Morning Consult poll results found that Gen Zers currently between ages 13 and 23 are less likely than the general population to identify as sports fans.

07/28/2020

interest in evolving to include

Brands need to continually demonstrate that they understand these young consumers’ life values and priorities if they want to win their trust and loyalty.

04/10/2020

Excellent article and graphics on media consumption by generation in our COVID-19 era.

This visualization explores how each generation's media consumption is changing amid the frenzy of pandemic-induced quarantines.

09/20/2019

Houseplants important to as

http://ow.ly/hgvD50wg8vf

It's much more than a social media fad.

08/23/2019

in 2021 -- new life stage, new way of engaging with money. Good research from VISA on women.

08/22/2019

More evidence of how the trend toward is good for taking control of your life. See link to Charles Schwab study.

Sometimes our spending can get out of hand — especially when you throw social media into the mix.

03/03/2019

Want to learn the need-to-know trends about Millennial home buyers? Join AIMsights in the Innovation Theater tomorrow!

Join us TOMORROW at 10:30 am in the Innovation Theater to learn:
- Millennial marriage trends and how they affect parenting
- How education influences the parenting landscape
- The changing role of fathers
- How technology shapes this new generation of parents
- The layer that grandparents add to the parenting (and purchasing) experience
- Startling income trends among Millennials
- The 6 core marketing strategies to help you reach this group and earn a place in the increasingly-selective Millennial family home
- And more!

See you tomorrow!

https://blog.housewares.org/2019/01/24/meet-parents-millennials/

03/02/2019

Here’s a sneak peek of the research we’ll be sharing on Monday…

With a group that’s 70 million strong, and with $1 trillion spent annually on raising children, it’s clear that Millennial parents are a vital group for any marketer to understand.

Join us on Monday, March 4th at 10:30 am in the International Home + Housewares Show Innovation Theater to explore how Millennial parenting (and buying!) behavior is influenced by the dynamic factors and trends including:
- Marriage
- Education
- The changing role of fathers
- Technology
- Grandparents
- Income
- And more!

We'll also share the 6 core marketing strategies to help you reach this group and earn a place in the increasingly-selective Millennial family home.

We can't wait to share this enlightening research with you!

https://blog.housewares.org/2019/01/24/meet-parents-millennials/

03/01/2019

One of the most surprising findings from our research on Millennial parents is that this is a consumer nation UNequally divided. The new income trends are having a significant effect on the way Millennials spend money on their children (and decide whether to have them at all.)

Join us on Monday, March 4th at 10:30 am in the International Home + Housewares Show Innovation Theater as we share our latest findings on how trends in Millennial parenting are changing the retail landscape...and what your brand must do to adapt.

https://blog.housewares.org/2019/01/24/meet-parents-millennials/

02/27/2019

Today, 5 out of every 6 babies is born to a Millennial mother. There are currently 17 million Millennial moms in the United States, with 1.3 new Millennial moms joining the group each year.

Considering the $1 trillion spent annually on raising children in the U.S., it's vital to understand the Millennial parent consumer...and understand them well.

Join AIMsights on Monday, March 4th at 10:30 am in the International Home + Housewares Show Innovation Theater as we share our latest research about Millennials entering the next life stage: parenting.

https://blog.housewares.org/2019/01/24/meet-parents-millennials/