Bold Insight

Bold Insight πŸ” UX research experts at Bold Insight. Empowering exceptional experiences worldwide. We excel in usability testing, UX insights, and human factors.

We ignite innovation! πŸš€

"If you build it, will they care?" Gavin Lew looks forward to kicking off Userframe's designathon this weekend with a ta...
08/28/2026

"If you build it, will they care?" Gavin Lew looks forward to kicking off Userframe's designathon this weekend with a talk on why UX, not code, drives real innovation.

πŸ”— Read more:

This week, Bold Insight Managing Partner Gavin Lew will give the opening talk at a three-day online UX/UI designathon hosted by Userframe.

08/27/2026

You can ask a surgeon about their injection routine. Or you can be in the room to watch them do it. πŸ’‰πŸ”

We observed orthopedic surgeons administering knee injections in their clinical settings, interviewed them about the burden of multiple injections per dose and their receptiveness to alternate injection sites, and closed each session with a simulated injection using a prototype syringe. The findings shaped the next-generation device design.

Access to real environments like this comes from clinical partnerships we've built over the years and our team's expertise in every stage of medical device development. πŸ₯

Learn more about our work: https://boldinsight.com/services/medical-device-research

08/20/2026

How do users think about privacy, safety, and information access when using AI-powered tools? It depends on the market, the device, and whether the information was actively requested or passively suggested.

Those nuances shaped a risk-ranking model we built from 100 interviews and 30,000 surveys across Brazil, Germany, Japan, Nigeria, and the US, giving the client an evidence-based framework for smarter design and policy decisions. πŸ“Š

A study like this doesn't happen without a global network behind it. As a founding member of UXalliance, we have trusted research partners in 50+ countries with over 20 years of experience managing complex multi-market studies.

🌍 Learn more about our global research capabilities: https://boldinsight.com/about-us/global-presence

πŸ“’ UX and HF researchers! Summer's winding down, and it's back to routine. Time for your next opportunity?Join our contra...
08/17/2026

πŸ“’ UX and HF researchers! Summer's winding down, and it's back to routine. Time for your next opportunity?

Join our contractor network. It's project-based, flexible by design, and simple to get started.

⭐ How it works:
β€’ Apply online
β€’ Interview with our team
β€’ Sign a contractor agreement
β€’ Get matched to a project that fits your skills and calendar
β€’ Receive your statement of work

πŸ”Ž Open positions:
β€’ UX Researcher: https://careers.boldinsight.com/open-positions/ux-researcher
β€’ Senior UX Researcher: https://careers.boldinsight.com/open-positions/senior-ux-researcher
β€’ HF Researcher: https://careers.boldinsight.com/open-positions/human-factors-researcher
β€’ Senior HF Researcher: https://careers.boldinsight.com/open-positions/senior-human-factors-researcher

πŸ“ Must be local to the Chicago area.

Apply or share with someone who should! boldinsight.com/feeling-bold

08/14/2026

We officially have walls! πŸŽ‰

Construction is right on track at our Chicago facility and each week brings us closer to a space built for smarter, faster research. See the exciting progress in this recent walkthrough. πŸ‘€

Starting to picture your future studies here? Let's talk details: boldinsight.com/contact

08/13/2026

Day one tells you about first impressions. The real story emerges over time, when habits form, frustrations build, and features get discovered or forgotten.

We conducted in-depth interviews, a three-week diary study, and a final interview with smartwatch users to understand how engagement shifted.

πŸ’‘βŒš See how this study helped a global consumer electronics company refine their onboarding experience: https://boldinsight.com/case-studies/improve-smartwatch-onboarding-and-engagement-across-user-groups

Chicago UX event alert! Don’t miss Nivan Creative Duel, September 24th πŸ₯ŠπŸ₯Š Join a curated group of leaders across UX, AI,...
08/11/2026

Chicago UX event alert! Don’t miss Nivan Creative Duel, September 24th πŸ₯ŠπŸ₯Š

Join a curated group of leaders across UX, AI, product, design, and innovation for a seated dinner, cocktails, and two live debates. Experience what happens when smart leaders defend opposing sides of the questions shaping how we build.

🎟️ Limited seats available at www.nivan.live

Attending? Say hi! Our team looks forward to connecting with you.

NEW download πŸ“‹ We turned our Local and Global Research Management framework into checklists! Stay organized by project p...
08/10/2026

NEW download πŸ“‹ We turned our Local and Global Research Management framework into checklists!

Stay organized by project phase, from vendor kickoffs to project closeout, and everything in between: recruitment tracking, informed consent QA, PII management, and more. Available in print or digital formats.

πŸ“₯ Get the guide: https://boldinsight.com/insights/publications/ux-research-planning-logistics-guide

Save it, use it, love it, then let's talk about your next project. Happy planning! πŸ“‹βœ…

Download our free guide to UX research planning and logistics, with checklists for every phase of local and global research projects.

08/06/2026

When a device is designed for emergencies, the validation can't happen in comfortable conditions with experienced users. It has to reflect the reality: used once, under pressure, often by someone encountering them for the first time. πŸš‘

We led the full validation for an emergency nasal mucosal atomization device (MAD) kit heading to FDA submission: 45 participants, including two lay user groups (adults and adolescents) and one healthcare provider group (EMTs, paramedics, and nurses).

We evaluated safety and usability in simulated emergency conditions, confirming regulatory approval thresholds were met. βœ…

Have a similar study that requires a high-stress emergency scenario? Reach out! boldinsight.com/contact

07/30/2026

When multiple medications share similar packaging, every dispense is a risk.

The question isn't whether errors happen. It's which packaging elements cause them. We ran pharmacists and pharmacy technicians through concurrent sessions in a simulated pharmacy environment, capturing performance data alongside design preferences. The result: packaging mock-ups that improved both accuracy and speed at the shelf. πŸ’Š

See how we help pharmaceutical teams reduce use-related risk: boldinsight.com/industries/healthcare

Address

2001 Butterfield Road, Ste 360
Downers Grove, IL
60515

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Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+16305047391

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