H Street Digital

03/11/2021

17 Conversion Boosting Tips for eCommerce [Infographic]:

Building an effective eCommerce approach is not as easy as starting a website and waiting for the customer queries to come in. There are various elements to consider, and it's often small, simple changes in approach that can make the biggest difference.

Looking to boost your eCommerce performance? Check out these tips.

02/25/2021

Why Attribution May Be the Secret to Tripling Your Marketing Budget:

The key is to select a central source of truth (often a marketing automation platform) to track every touchpoint your marketing team has with prospects and clients. Pair those touchpoints with revenue data, and you’re on your way. And if a tactic can’t be tied to business outcomes, consider re-allocating the time and funds.

Businesses are continually evolving to drive efficiencies and optimizing every dollar spent. Thirty years ago, the term marketing referred to brand management, physical ad space and eyeballs.

02/24/2021

LinkedIn Ad Retargeting: What Marketers Need to Know:

Around the beginning of 2020, LinkedIn released event retargeting and that opened up a whole category of audiences that can be built based on the behaviors and actions of people on the platform. Once an audience has at least 300 people in it, you can begin running ads toward it.
http://ow.ly/aETl50DIMJa

02/23/2021

What Digital Advertising Gets Wrong:

Digital ads look way more effective than they are because they’re sold on the number of people who buy after clicking on them. Most of these people are likely to buy anyway, without an ad’s prompt. You can reduce the amount you spend on ads and get more sales from the ones you make if they’re targeted at people who aren’t already your customers.

Too often, ads end up targeting people who would buy the product anyway.

02/18/2021

Facebook goes nuclear, banning all news posts in Australia:

The ban means that Facebook users in Australia can no longer make posts that link to news articles—either in the Australian media or internationally. Meanwhile, users outside of Australia can't post links to Australian news sources.

Facebook says Australia "fundamentally misunderstands" its relationship to news.

02/17/2021

Facebook to pilot new ways to reduce political content:

Zuckerberg announced last month that the company would make permanent its policy of not recommending political groups in a bid to “discourage divisive conversations.” It had previously suspended election and issue-advocacy ads since shortly before Election Day 2020, partly to avoid amplifying false claims about the election results.

The social networking giant announced in a blog post that as a “first step” it will experiment with ways to limit the reach of political content that appears on Facebook news feeds in Canada, Brazil and Indonesia, with the U.S. soon to follow.

02/16/2021

How advertisers should prepare for the cookie-less future:

The playbook explains the two options for the future – first-party user IDs (1P ID) and aggregation solutions. And it sets out what brands need to do to thrive in the cookie-less future.

In the playbook, you’ll learn:
▪️ The pros and cons of 1P ID and aggregation solutions;
▪️ The challenges of building an ecosystem based on 1P IDs;
▪️ The steps brands need to take in choosing an ID partner;
▪️ Why the time to start your transition to 1P IDs is now.

The era of the third-party cookie is coming to an end. On line, Safari and Firefox have already started blocking them, and Chrome will finish phasing out support next year. Meanwhile, on mobile, Apple announced last year that iOS 14 would require app users to opt in to be identified to advertisers.

02/15/2021

How to Keep Your Small Business Moving in a Post-Pandemic Society:
▪️ Update your website
▪️ Level up your social media
▪️ Reviews and testimonials
▪️ Integrate Google Analytics
▪️ Keep your ear to the ground
http://ow.ly/ZCTh50DAIoK

08/12/2020

Instagram Recently launched Reels, an attempt to mimic TikTok's success and drive the audience to

08/07/2020

Facebook is planning to take on YouTube by launching officially licensed videos on the platform. https://www.mediapost.com/publications/article/353669/facebook-to-take-on-youtube-in-us-with-licensed.html?edition=119102