Formatte

Crafting unique brands for a dynamic world.

05/18/2026

A new build will always pull in the people already searching. The real work is pulling in the ones who weren't, the "what if I made the move" crowd. That's not a building's job. That's branding's job.

05/05/2026

A great brand can still produce a bad first impression. The gap usually isn’t the creative. It’s everything that happens after the files leave the studio. Swipe through.

10/31/2025

We’re excited to welcome Noah Witt to the team!
His thoughtful approach and eye for detail deepen what we’re building.
Great work starts with great people.

05/31/2025

Having a space that truly feels like us has been an inspiring part of our agency’s journey this past year. The hustle and bustle of Downtown Santa Ana, mixed with its historic character, continues to be a steady source of energy and inspiration.

03/01/2025

Leeway: Shoreline Living with Latitude

An exploration of the Pacific Northwest, where tranquil solace meets elevated living.

Full case study available on our website.��

formatte.co

02/24/2025

There’s something mesmerizing about the dance of milk in coffee. The flowing mark in this concept captures that elegant morning ritual, while the burnt orange palette brings warmth to those contemplative moments.️

Though this direction didn’t make the final cut, it remains one of our favorite explorations - proof that sometimes the creative journey reveals unexpected beauty.

formatte.co

02/21/2025

Having a method to the madness is everything. This past year was dedicated to organizing our process for the sake of greater creativity and better serving our clients. Every step in our journey - from discovery to delivery - shapes the story we create together.

formatte.co

02/20/2025

Patterns have the power to elevate design. It’s all about finding that perfect balance - where texture enhances the story without overshadowing the message. Love how these gentle waves add depth while letting the typography shine.

formatte.co

02/10/2025

Inspired by this new property’s unique location, this concept pushed us to rethink the norm. While it wasn’t the final pick, it shaped the vision for the chosen solution. More on that soon!

formatte.co

01/31/2025

A glimpse into the brand book for Sierra Sands in Santa Maria, CA

formatte.co

01/29/2025

Leeway :: Recline into Something Transcendent

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Downtown Los Angeles, CA

Website

https://formatte.co/

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