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Formatte Crafting unique brands for a dynamic world.

Kinley has it all, from a resort setting to sunset views. Its radial mark echoes that, signaling a home in the heart of ...
10/19/2026

Kinley has it all, from a resort setting to sunset views. Its radial mark echoes that, signaling a home in the heart of sunny SoCal and at the center of everything, where every opportunity is within reach.

Los Angeles Apartments

Sleek elegance at every turn.Kinley’s identity was designed to be met at every point on the property, from a guest’s fir...
10/16/2026

Sleek elegance at every turn.

Kinley’s identity was designed to be met at every point on the property, from a guest’s first step into the lobby to a resident’s recreation time. It scales from the subtlest details to the boldest pieces, giving the apartment a cohesive sense of place throughout.

Los Angeles Apartments

Sincerely, from Sepulveda.Kinley West LA is where upscale residences and scenic shared spaces find kinship.After a day o...
10/13/2026

Sincerely, from Sepulveda.

Kinley West LA is where upscale residences and scenic shared spaces find kinship.

After a day of meetings in Playa Vista or passage through customs at LAX, Kinley’s wordmark is a welcome marker of home. Refreshingly approachable, it takes a contemporary view of luxury.

Los Angeles Apartments

Lilian: Your home base within the vibrant and creative community of Frogtown.Named as a subtle reference and play on wor...
09/30/2026

Lilian: Your home base within the vibrant and creative community of Frogtown.

Named as a subtle reference and play on words, Lilian not only is drawn from the place where it resides, but also speaks to what the community is: alive and full of energy.

Lilian Frogtown

Meet Lilian.100 new townhomes on the banks of the Los Angeles River, in the creative neighborhood of Frogtown.A developm...
09/29/2026

Meet Lilian.

100 new townhomes on the banks of the Los Angeles River, in the creative neighborhood of Frogtown.

A development this distinct needed a brand to match: fresh, youthful, and creative.

Lilian Frogtown

Nothing typical.Wilder, coming soon.
09/23/2026

Nothing typical.

Wilder, coming soon.

A sell sheet has one job: put your property in someone’s hand and make them want to stay.We build each one as an extensi...
09/21/2026

A sell sheet has one job: put your property in someone’s hand and make them want to stay.

We build each one as an extension of the brand it belongs to, matching the personality of the property and leading with what actually sells it: the amenities, the floor plans, the details that make someone picture living there.

A look at a few we’ve created, each one built to feel like nothing else on the market.

After establishing the Jacent identity’s connection to the building through the use of sharp angles and red accents, we ...
09/16/2026

After establishing the Jacent identity’s connection to the building through the use of sharp angles and red accents, we continued exploring how that relationship could evolve. This meant using the logo’s angles to frame and reveal images, and even referencing them with a tab for the wordmark. These use cases bring the whole brand together, ensuring that even when a piece of the brand doesn’t say Jacent, you know it is.

Jacent’s angular design doesn’t stop at the logo. The mark’s lines becomes a design element that subtly carry throughout...
09/14/2026

Jacent’s angular design doesn’t stop at the logo.
The mark’s lines becomes a design element that subtly carry throughout the brand, touching everything from posters to wayfinding, ensuring that nothing feels ordinary.

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Downtown Los Angeles, CA

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