Login-M inc.

Helping entrepreneurs to build their business in the U.S. by selling goods at Amazon

04/11/2023

Looks like 2023 is going to be the Year of Artificial Intelligence as various text and visual services based on machine learning suddenly reached the point of conditional Technology Singularity and surprised us all. Of course it's not AI yet, but they already know how to write text for our Amazon listings and create visual content, often better than designers and copywriters. The image shows several prototypes for one product developed by our company, not invented by a human.

02/08/2023

Q4, or the months of October through December, bring sales to US sellers equal to, and sometimes more than, the entire previous period of the year. This is due to the holidays that fall at this time - Halloween, Thanksgiving, Black Friday, Christmas, New Year.
Amazon does not stand apart here, on the contrary, it is at the forefront of sales at this time, thanks, among other things, to one interesting mechanic, which, among other things, helps to better understand American society.
The main item of expenditure in Q4 are gifts to friends, relatives, colleagues for all the holidays described above. The marketplace helps out here not only by saving a huge amount of time choosing gifts and going shopping, but also by the presence of such a tool as Wishlist or a wish list. In your buyer account, you can add any items you would like as gifts for yourself. After that, you can send a link to the sheet to your friends/colleagues/relatives, and they "book" this or that gift for themselves, based on the budget and other factors. This protects you from receiving unnecessary things that you will later take to the store, and if you have the task of making a surprise, then the old, proven way always remains :)

12/01/2022

Sometimes, the best images for a listing are cool photos, and sometimes they are cool 3D visualizations. The main image of the product is one of the main tools influencing sales, namely, in relation to the number of displays to the number of people who have moved into the card. Which particular image will work best for each individual product, it is impossible to predict in advance due to human subjectivity, but there are several tools that allow it to be done: even before the product launches you, with the help of spec Laundry service you can test images for the choice of living people and draw conclusions, and already after the launch Amazon itself Allows you to divide traffic between several images and choose the best one based on statistics.

09/27/2022

If we are talking about marketplace trading, I would outline 3 important challenges that packaging solves, with the third being unexpected, and we haven't seen much information about it. 1) the pack is selling . You should not ignore this rule when working with Amazon. It's fair to note that when buying from marketplace for the first time, the customer focuses on the quality of your product card (photo, reviews, price), however, packaging is a tool of loyalty because it creates additional value upon receiving the product and works for you: the person is more likely to be satisfied, which will lead to good reviews and attachment to the product / brand. At the same time, I wouldn't recommend to create packaging design right from the first batch, it can be done after the product has shown good sales and feedback from customers. 2). The savings of the purchase. If the buyer receives a damaged product or even the packaging itself, this will likely lead to a return and poor feedback, so at an early stage you need to think about packaging options and look for weaknesses of your product during transportation. 3). Optimize the packaging. Since we ship cargo across the ocean from China to the United States, transportation costs constitute a significant portion of the cost, when calculating the business model. Here is the latest example - we ship the first batch of goods to our partner of 330 units and only by optimizing the location of the goods in the packaging and changing the box itself, we were able to reduce the price of sea freight from $6,500 to $4,200. When optimizing, you must consider the second point in the search for ideal balance.

09/15/2022

Samples from different manufacturers, whose orders take place after the product improvement stage, we are waiting for them as Christmas gifts. What we get is usually a finished prototype, given all our assumptions about improvement. The task of this stage is not only to understand the adequacy and relevance of our decisions, but also to see with your own eyes which of the manufacturers did the task best, namely - produced the product in high quality and on time and how much detail it understood the offer we made changes and was able to put them into practice. Of course, up to this point, we see everything in photos and videos, making changes almost in real time, but from time to time it happens that the sample that came, after the tests conducted, is not 100% satisfied and we send it for finalization to get the best result.

09/08/2022

Already after registering the company in the United States, parallel to the improvement stage of the chosen product, we register the trademark. The main objective of this move is to get the Brand Registry on Amazon, which gives you access to certain marketing tools and helps protect your listing from unfair competition. We recommend using an anonymous name that is not tied to a particular product category. If we talk about the marketing side of Brand registration, then it all depends on the product we choose for a partner. Initially, most products do not require the creation of a branded packaging design and are sent to warehouses in ordinary yellow cartons, however, if the product chosen for a partner is a gift, for example, its positioning is mandatory but requires a beautiful selling package, in this case we develop branding, work on design and logo, register separate trademark in the USA that will already be attached to this product.
P.S. In the photo is the house of Jobs' parents, where he and Voznyak invented Apple. It is unlikely that they worked out the brand model of their future company in detail then :)

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