01/10/2023
When it comes to building rapport, questions should be open-ended to get the person talking. Reps should save most of the yes/no questions for later, when they're leading the conversation more towards your solution.
Here are the layers to an effective rapport building conversation:
1. Early questions to get off on the right foot - get them talking about a topic they care about
2. Follow-up questions to dig a little deeper - encourage leads to elaborate on something they said, ideally in a way that allows them to share their experiences
3. Keep digging - the further into the conversation, the more personalized the questions should be, based on what the lead has said so far
If you'd like a more in-depth look at our rapport building techniques, check out this blog post!
https://bit.ly/3YOt1l1
For building rapport, the questions you ask leads first aren’t really that important. But following up the right way can make all the difference.