11/20/2013
10 Great Reasons to Fire Your Web Designer Today
If your web designer can’t provide robust answers to the following ten simple questions, fire them. Today.
“How much is the right amount to spend on my website, and why?”
“How much traffic will I get, and what’s the average earning per visitor?”
“When will I see a return on my investment?”
“What will you do to maximize my ROI and minimize my risk?”
“How do you know the new site will do better than the old one?”
“How will you make my site perform better over time?”
“How will you research my competition and my prospective market?”
“How viable is my proposition in this sector?”
“How will we prove the viability of this project?”
“Should I invest in content marketing, social media, video, mobile, pay-per-click, local SEO? Why?”
You see, there are two kinds of web designers:
Those whose goal it is to make your website make YOU money.
And the rest, whose goal it is to make money for themselves.
The latter represents the vast majority of web designers out there.
They don’t understand that web design is marketing, and – to be honest – they don’t understand marketing either.
They’ll charge you as much as they think you’ll pay for a new website, without considering how valuable the website will be to you. Perhaps they think that a sexy design is valuable in itself.
At Conversion Sites we believe web design shouldn’t work like that.
If you agree, send me a private message here and tell me what your #1 question, challenge or frustration is about your business website and I will personally respond with a helpful answer or solution.
My best always,
Eric