Tyson Group

06/18/2026

Customized sales training programs consistently outperform off-the-shelf alternatives by addressing the specific gaps each team faces. Different teams, different deals, and different buyer dynamics demand different reinforcement.

In a new blog from Lance Tyson, he breaks down how customized sales training drives measurable performance improvement, why effective customization starts with diagnosis before curriculum, and how the highest-performing organizations build training around the gaps that performance data actually reveals.

Read the full blog -

Discover how a customized sales training program provides the targeted sales development your team needs to improve sales performance.

06/17/2026

Last call. The State of Sales Performance: What's Holding Sales Teams Back goes live tomorrow at 2pm ET.

Lance Tyson and Victor Bilgen will examine research on where sales ex*****on breaks down, why sales process and methodology adoption stalls, and how elite sales teams structure themselves to win consistently. Attendees will leave with a clear framework for diagnosing performance gaps inside their own sales organization.

A limited number of seats remain. Reserve yours now: https://hubs.ly/Q04lGZc60

06/15/2026

Most sales leaders invest heavily in training.

But training alone doesn't change behavior. Coaching does.

Without consistent reinforcement, even the best sales training programs struggle to create lasting impact. Effective coaching bridges the gap between learning and ex*****on, helping sales teams apply new skills, improve performance, and drive better results.

Our Ultimate Sales Coaching Guide explores how to:
✓ Avoid common coaching pitfalls
✓ Leverage data to coach more effectively
✓ Create a culture of accountability and continuous improvement

If you're looking to turn coaching into a competitive advantage, this guide is a great place to start.

Download your copy here: https://hubs.ly/Q04lm3HJ0

06/12/2026

High performance doesn't happen by accident—it comes from intentional practice, consistent coaching, and a commitment to continuous improvement.

Our team recently had the opportunity to work again with the Legends Global and Athletics sales and service teams in Las Vegas. During this session, we focused on refining sales processes and elevating presentation effectiveness within the experience center environment.

It's always rewarding to partner with organizations that are committed to developing their people and creating exceptional customer experiences. The engagement, energy, and dedication from this group continue to set the standard.

Thank you to everyone involved for making this another outstanding session. We appreciate the partnership and look forward to continuing the journey together.

06/11/2026

Sales coaching is the multiplier that turns sales training into sustained performance. Without it, even the strongest curriculum produces a short-term lift that fades within weeks.

In Selling Power, Lance Tyson breaks down why most sales managers inspect pipeline rather than coach behavior, what real sales coaching looks like, and how the highest-performing organizations build coaching cultures that compound across every cycle -

Lance Tyson of Tyson Group explains why most sales managers inspect instead of coach — and what it takes to build a true sales coaching culture that compounds.

06/09/2026

There’s no shortage of sales methodologies. Each has its advocates. Each has its strengths.

But the real question isn't which methodology is the most popular—it's which one aligns with your buyers, your sales process, and the way your team sells.

In this latest blog, Dr. Adam Rapp, breaks down some of the most widely used sales methodologies and provides practical guidance on how to evaluate which approach is right for your organization.

If you're considering a sales methodology change—or looking to get more from the one you're already using—this is a worthwhile read.

Read here:

Explore popular sales methodologies and discover how they enhance revenue performance through diverse frameworks and techniques.

06/02/2026

Sales effectiveness is a system, and the right training keeps that system sharp.

Tyson Group's Open Enrollment programs are now scheduling for the second half of 2026, with three tracks built around where sales teams typically need the most lift:

Away Game Selling for reps closing complex, high-impact deals

Persuasive Presentation Skills for sellers who present to win

High-Performance Sales Coaching for sales managers building a coaching culture

Participants see a 10% to 30% increase in appointment rates and up to 25% to 30% improvement in close rates from a two-day program.

Virtual and in-person sessions are available throughout the year.

View upcoming sessions - https://hubs.ly/Q04j2Qx_0

06/01/2026

Buyer attention is the scarcest resource in the funnel, and the sales teams winning the pipeline race are the ones treating sales prospecting as a daily discipline.

In a new piece from Lance Tyson, you'll find 10 sales prospecting strategies that work in today's buying environment. From leading with relevance and timing outreach to trigger events, to stacking multi-channel sequences and using sales intelligence tools with discipline, the article distills what consistently strong prospectors do differently.

Whether your sales team is building pipeline for next quarter or next fiscal year, the fundamentals hold. Discipline, relevance, and structure.

Read the blog here -

Sales prospecting is not dead, and cold calling is not the boogeyman everyone has made it out to be.Don’t get me wrong. I think picking up the phone and calling people you don’t know so you can sell them something that they don’t want is a colossal waste of time. And it generates a lot of bad ...

05/29/2026

When sales training, sales process, sales methodology, and sales talent operate in silos, performance becomes nearly impossible to predict or improve.

In a recent Training Industry webinar, Lance Tyson and Dr. Adam Rapp drew on diagnostic research to examine what's actually driving sales performance gaps inside today's organizations, including the finding that only 62% of sales leaders and 52% of sales reps believe their goals are attainable.

Together, they outline how to diagnose root causes, clarify the connection between sales process and methodology, and apply structured frameworks that improve consistency, coaching effectiveness, and measurable results.

Watch the recording - https://hubs.ly/Q04j36fk0

05/28/2026

Most sales organizations believe their strategy, sales process, and talent are aligned. Performance still slips.

Join Lance Tyson and Victor Bilgen on June 18 at 2pm ET for The State of Sales Performance: What's Holding Sales Teams Back, a research-driven webinar examining where ex*****on breaks down, why sales process and methodology adoption stalls, and how elite sales teams structure themselves to win consistently.

Attendees will leave with a clear view of the most common performance breakdowns affecting today's sales teams and a practical framework for diagnosing gaps inside their own organizations.

Reserve your seat -

Exclusive webinars by Tyson Group to enhance your sales training techniques.