Tyson Group

09/16/2026

One week out. Most sales coaching is not coaching. It is pipeline inspection with a better name.

On Tuesday, September 22, Lance Tyson and Dr. Adam Rapp join the Sales Management Association for a live webcast, Refocusing Sales Coaching to Improve Growth. The session covers how to use performance data to find the gaps worth coaching, where to target coaching effort so it moves results, how to build a cadence that makes coaching a discipline rather than an occasional event, and how to manage the difficult coaching conversations most managers avoid.

Attendees will leave with a coaching approach they can put to work the next morning.

Tuesday, September 22 | 2 PM ET | Free and open to the public
Register here: https://hubs.ly/Q04xFLzP0

09/15/2026

A sales kickoff theme is not a slogan for the banner. It is the reference point every session, speaker, and manager conversation should trace back to for the rest of the year.

Most kickoff themes get chosen for energy. The ones that hold up are anchored to something specific: the sales strategy, a methodology the team is adopting, or a transformation the organization is going through. That anchor is what turns three days of momentum into a shared focus that survives Q1.

Our latest blog walks through how to select a theme that does real work, with ten starting points for 2027 and a simple test for whether yours is specific enough to matter.

Read it here: https://hubs.ly/Q04xwyLk0
Planning your 2027 kickoff? Start a conversation with Tyson Group https://hubs.ly/Q04xwyKg0

09/14/2026

Monday Night Football, on the road, under the lights.

The Denver Broncos open their primetime schedule tonight in Kansas City, and we are proud to be in their corner. Our work with the Broncos is with the people who never touch the field, the sales and ticketing professionals who put fans in every seat and partners in every suite.

Away games test preparation more than talent. The best teams walk into someone else's building already knowing how they intend to win.

Good luck tonight, Denver.

09/13/2026

Opening Sunday.

Months of preparation, practice, and hard conversations come down to a season that starts now.

To the NFL organizations we are proud to partner with, and to the sales and ticketing teams behind the scenes who fill those buildings every week, we are wishing you a strong season ahead.

The work you put in before kickoff is what shows up on game day. That is true on the field, and it is just as true in the sales office.

Good luck out there.

09/11/2026

Twenty-five years.

Today we pause to remember the lives lost on September 11, 2001, and to honor the first responders and everyday people who chose courage in the worst moment imaginable.

We are thinking of the families who lost someone and of the communities still carrying that day with them.

09/10/2026

Football is back.

Tonight the NFL season kicks off, and for us this time of year always carries a little extra meaning. We're proud to work with more than half of the teams in the league, partnering with the sales organizations behind the tickets, suites, and sponsorships that fill those stadiums every Sunday.

To the sellers, the sales managers, and the revenue teams who've been building toward this week all offseason: this is your opening day too. The work you put in when nobody was watching shows up now.

Here's to a great season, on the field and in the sales office.

09/09/2026

The best salespeople don’t just tailor their pitch. They understand how the buyer thinks, what matters to them, and how they make decisions.

That shift—from customizing a message to truly personalizing the conversation—can change the entire sales experience.

Here’s a clip from our latest webinar on why understanding how buyers think can change the way you sell.

09/08/2026

When your best salesperson produces three times what your median performer does, the difference is rarely effort or territory. It's skill, and it means the capability already exists in your organization without being distributed across it.

That's one of six performance signals that point to a sales training need, and it's where our latest blog starts. The post walks sales leaders through how to identify training needs the way top organizations do: reading the signals in your revenue data, measuring competencies objectively instead of guessing, and separating the gaps training can fix from the ones it can't.

Because the most expensive training program is the one aimed at the wrong gap.
Read is here:

Understand how to identify sales training needs to bridge the skill gap in your team and boost revenue effectively.

09/07/2026

This Labor Day, we're grateful for the people behind every result we talk about.

The salespeople who make the calls. The sales managers who develop their teams. The facilitators, coaches, and behind-the-scenes teams who turn plans into performance. Sales effectiveness gets measured in numbers, and it gets built by people.

To our team, our clients, and everyone who puts in the work: happy Labor Day from all of us at Tyson Group. Enjoy the rest.

09/04/2026

Communication is at the heart of every great client relationship.

Tyson Group spent time with the Baltimore Ravens Ticket Sales & Service team last week, preparing for the season ahead and sharpening the conversations they’ll have with their clients.

Strong teams don’t just prepare for the season.
They prepare for the conversations that drive it.

Thank you to Richard Lintker, Adam Blenckstone, and the entire Ravens team for the time and partnership.