Tyson Group

05/29/2026

When sales training, sales process, sales methodology, and sales talent operate in silos, performance becomes nearly impossible to predict or improve.

In a recent Training Industry webinar, Lance Tyson and Dr. Adam Rapp drew on diagnostic research to examine what's actually driving sales performance gaps inside today's organizations, including the finding that only 62% of sales leaders and 52% of sales reps believe their goals are attainable.

Together, they outline how to diagnose root causes, clarify the connection between sales process and methodology, and apply structured frameworks that improve consistency, coaching effectiveness, and measurable results.

Watch the recording - https://hubs.ly/Q04j36fk0

05/28/2026

Most sales organizations believe their strategy, sales process, and talent are aligned. Performance still slips.

Join Lance Tyson and Victor Bilgen on June 18 at 2pm ET for The State of Sales Performance: What's Holding Sales Teams Back, a research-driven webinar examining where ex*****on breaks down, why sales process and methodology adoption stalls, and how elite sales teams structure themselves to win consistently.

Attendees will leave with a clear view of the most common performance breakdowns affecting today's sales teams and a practical framework for diagnosing gaps inside their own organizations.

Reserve your seat -

Exclusive webinars by Tyson Group to enhance your sales training techniques.

05/26/2026

Predictable revenue growth depends on identifying where sales performance is actually breaking down.

Our latest blog walks through the five most common root causes of sales quota misses we see across organizations: outdated selling skills, undisciplined sales pipelines, undertrained sales managers, misused technology, and misaligned incentives. Each one quietly compounds. Together they create the gap between targets and outcomes.

For sales leaders looking to close that gap, the first step is clarity about which causes are actually driving the miss.

Read it here -

One of the most common reasons sales teams miss quota is a misalignment between their skills and the demands of today’s buyers.

05/25/2026

This Memorial Day, we honor and remember the brave men and women who made the ultimate sacrifice in service to our country. From all of us at Tyson Group, thank you to our heroes and their families. 🇺🇸

05/22/2026

Strong teams are built on strong foundations.

Last month, Tyson Group kicked off an exciting partnership with the sales and service teams at Portland Fire, Portland Thorns FC, and RAJ Sports.

The focus of our session was creating a scalable and repeatable sales process designed to strengthen business development efforts and drive long-term growth. When teams have the right foundation in place, performance becomes sustainable.

We’re grateful to John Torris, Kyle Burns, and Ron Campbell for the trust and partnership, and we’re looking forward to building even more momentum together in the sessions ahead.

05/21/2026

What does it take to build a high-performing sales team?

On the latest Against the Sales Odds, Lance Tyson explores that question with Jared Kozinn, Deputy Athletic Director and Chief Revenue and Marketing Officer at Michigan State Athletics. Jared has built sales organizations at the St. Louis Blues, Kansas City Royals, San Francisco 49ers, Milwaukee Brewers, Detroit Lions, Arizona Coyotes, Pittsburgh Pirates, and now Michigan State Athletics.

Their conversation digs into the three foundations of every high-performing sales organization: culture, structure, and process. They also explore how sports has evolved into a sophisticated revenue business, the strategies behind premium sales and sponsorship growth, and the leadership lessons Jared has earned through change and adversity.

Listen here - https://hubs.ly/Q04hwXc40

05/19/2026

Strong closers build the close into every conversation that leads up to it.

The close is the result of a series of small commitments earned across the sales process: from the first meeting, through discovery, through value positioning, through objection handling. By the time the question is asked, the answer has usually already been decided.

Our latest blog breaks down five sales closing techniques that help your team move deals across the finish line with discipline and clarity.

Read it here

The Myth of the Legendary Sales CloserWhen we conduct our sales training, a mindset we like to adhere to is that there are no special skills in closing deals. In a different article, the Myth of the Perfect Closing Script, I conveyed my dismay at salespeople's adherence to those relics. Those sales....

05/15/2026

Strong teams don’t just prepare for the next sale — they continuously sharpen how they communicate value.

This week, our trainer Josh Belkoff spent time with the sales and service team at the San Diego Padres focused on strengthening presentations, refining pitches, and elevating business acumen to create stronger client connections.

The best organizations invest in growth before they need it — and this group continues to set the standard with their commitment to learning, collaboration, and development.

Thank you to the Padres leadership team for the continued trust and partnership. We’re already looking forward to the next session.

05/13/2026

Tyson Group has been named to Selling Power's Top Sales Training Companies 2026 list.

The recognition reflects what our clients and team deliver every day: sales organizations that perform consistently, drive predictable revenue growth, and adapt as the market evolves.

Selling Power's evaluation weighed depth of programs, innovation, AI integration, and client satisfaction across nearly 370 responses. Earning a place on this list comes from the partnership and results that come out of every engagement.

Thank you to our clients and our team - https://hubs.ly/Q04gt_zN0

05/12/2026

Sales training doesn’t fail because of content, it fails because it’s not reinforced. The real driver of performance is sales coaching.

Download our Ultimate Sales Coaching Guide to learn how to:
• Avoid the most common coaching mistakes
• Use data to coach with precision
• Build a culture of accountability and continuous improvement

Turn coaching into a true performance driver. Download the guide here - https://hubs.ly/Q04ggwZ_0

05/11/2026

Many sales organizations treat sales process and sales methodology as the same thing. They’re not.

One defines the roadmap.
The other defines how your team executes within it.

When sales teams confuse the two, forecasting suffers, coaching becomes inconsistent, and deals stall unnecessarily. But when process and methodology are aligned, sales ex*****on becomes more predictable, scalable, and effective.

In our latest blog by Dr. Adam Rapp, we break down:
• The key difference between sales process and sales methodology
• Common misconceptions sales leaders make
• Why alignment improves coaching, ex*****on, and forecasting
• How to build a scalable sales system that drives consistent results

Read the full blog here:
https://hubs.ly/Q04g3rFv0

Explore the differences between sales process versus sales methodology and how they impact sales effectiveness and performance.