09/23/2026
Whatβs the real ROI of a customer conversation?
Itβs not simply how quickly a call was answered or how many conversations took place. Itβs what happened next.
In his latest article for Fast Company, our CEO Eric Schurke explores why businesses need to look beyond activity metrics and start measuring the outcomes customer conversations create, from qualified leads and booked appointments to stronger relationships and customer retention.
Read the full article > https://hubs.la/Q04y7j6R0