Fitment Group

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Fitment Group Technology and data solutions for the OE and aftermarket tire and wheel industry.

Fitment Group was created to provide the tire and wheel industry with the data and applications needed stay competitive and drive growth. Fitment Group has extensive automotive aftermarket industry experience in Competitor Pricing Analysis, Demand Planning and Forecasting, Tire and Wheel Application Data, and Enterprise Integrations. Fitment Group's suite of tools provide clients with innovative solutions with proven ROI. Fitment Group's tools drive revenue, increase margins, reduce costs, and provide needed advantages over competitors in an increasingly competitive market.

Our applications and data are getting a major upgrade! Today, we’re excited to officially launch the new Tire Watch and ...
10/01/2026

Our applications and data are getting a major upgrade!

Today, we’re excited to officially launch the new Tire Watch and Tire Watch Plus (retail tire price monitoring and sales forcasting) experience!

We’ve redesigned the interface and added new capabilities to make it easier than ever for tire retailers, manufacturers, and industry professionals to understand what’s happening with retail tires prices, tire assortments and sales forecasts in their market and act on it.

🎯 A completely restructured interface
A cleaner, more intuitive design built around how industry professionals actually use market data.

📊 Deeper trending analytics
Get a clearer view of how tire pricing and market activity are changing over time.

🤖 AI-powered summaries and features
Turn complex pricing data into actionable market insights with AI-generated summaries.

⚡ Faster data processing
Get to the insights you need with a faster, more streamlined experience.

🔎 Enhanced filtering & search
Find the tire sizes, brands, models, and market data that matter to your business faster.

This isn’t just a new look for our application, It’s a more powerful way to understand your market.

We’re excited to put the new applications and features in your hands!

Stay ahead with actionable market intelligence!
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Happy 4th of July from all of us at Fitment Group! Wishing everyone a safe and memorable holiday weekend.
07/04/2026

Happy 4th of July from all of us at Fitment Group! Wishing everyone a safe and memorable holiday weekend.

Thank you Modern Tire Dealer for the collaboration on these important topics.  We always appreciate the opportunity to s...
06/29/2026

Thank you Modern Tire Dealer for the collaboration on these important topics. We always appreciate the opportunity to showcase our data and share our insights with the industry.

https://www.moderntiredealer.com/retail/news/55385489/retail-tire-pricing-whats-next?utm_source=MTD+Hotwire&utm_medium=email&utm_campaign=CPS260529139&o_eid=2488G0817212D6G&rdx.ident[pull]=omeda|2488G0817212D6G&oly_enc_id=2488G0817212D6G

https://www.moderntiredealer.com/multimedia/podcast/55386047/retail-tire-pricing-an-in-depth-look?utm_source=MTD+Hotwire&utm_medium=email&utm_campaign=CPS260529138&o_eid=6186E2058534I6K&rdx.ident[pull]=omeda|6186E2058534I6K&oly_enc_id=6186E2058534I6K

JP Brooks, chief revenue officer at Fitment Group, joins The Modern Tire Dealer Show to discuss retail tire pricing trends for the rest of 2026.

We’re grateful for the opportunity to once again showcase our data in Modern Tire Dealer annual Facts Issue. A big thank...
01/29/2026

We’re grateful for the opportunity to once again showcase our data in Modern Tire Dealer annual Facts Issue. A big thank you to our team behind the scenes as your work and dedication is what turns raw data into actionable insights for our industry.

Wishing everyone a wonderful holiday filled with good food, great company, and plenty of time to reflect on what we're g...
11/26/2025

Wishing everyone a wonderful holiday filled with good food, great company, and plenty of time to reflect on what we're grateful for.

As we take a moment to celebrate, our team is still close by if any of our clients need support. Don’t hesitate to reach out, we’re here to help.

Grateful for our partners, our customers, and our team!

Happy Thanksgiving!

As we head into the long weekend, our office will be closed on Monday, September 1st in observance of Labor Day.This hol...
08/29/2025

As we head into the long weekend, our office will be closed on Monday, September 1st in observance of Labor Day.

This holiday is a great reminder to recognize the incredible work of installers, technicians, service advisor and all of those who keep us safe on the road and rolling all summer long!

Wishing everyone a well deserved break and enjoying the last bit of summer.

Retail Tire Price Update! Tire prices have increased across all tiers over the past three months, with Tier 3 showing th...
07/14/2025

Retail Tire Price Update!

Tire prices have increased across all tiers over the past three months, with Tier 3 showing the most significant increase and Tier 4 brands experienced the second-highest increase, while premium Tier 1 brands saw the most modest rise.

More a more detailed, granular view of these trends, you can register for the free to use dashboard by following the link below.

Register: https://price-trends.fitmentgroup.com

In honor or Independence Day, our office will be closed on Friday, July 4th. Our technical lines and support will still ...
07/01/2025

In honor or Independence Day, our office will be closed on Friday, July 4th. Our technical lines and support will still be available.

As we celebrate, we wish you and your families a fun and safe 4th of July 🇺🇸

Exciting news! 🎉 After 15 incredible years with our original branding, it was time for something new. We’re excited to o...
06/16/2025

Exciting news! 🎉

After 15 incredible years with our original branding, it was time for something new. We’re excited to officially unveil the next chapter for Fitment Group with a refreshed logo and a completely redesigned website!

Our new look reflects the innovation, precision, and expertise we deliver every day to the tire and wheel industry. From cutting-edge data solutions to market insights that drive growth, our brand evolution resonates with our mission to always move forward and stay ahead in our evolving industry.

Take a moment to explore our new website: https://fitmentgroup.com see how we’re continuing to provide unique data solutions and value to our clients.

Explore tire and wheel data tailored to your business. Fitment Group boosts efficiency, optimizes inventory, and drives sales growth.

Address

208 East Superior Street Suite 102
Duluth, MN
55802

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