The B2B Mix Agency

09/02/2026

GA4 says 340 people looked at your pricing page. HubSpot says 40. Before anyone declares the tracking broken, there are three things worth checking, and most arguments start at number three and skip the first two.

New—Behind the Revenue:

GA4 reports that 340 users viewed your pricing page last month. HubSpot shows 40 known contacts who did.

08/31/2026

Marketing's slide says MQLs are up. Sales's slide says the pipeline is flat. Somebody says, "I think our lifecycle stages are wrong," and a project is born.

Six weeks later, both slides say the same thing they said before.

Stacy's new post on why the stages usually aren't the problem, plus three questions that tell you what the actual problem is. There's a hand-off worksheet at the bottom that you can take into the room with your sales lead.

Read the post:

Understand the importance of HubSpot lifecycle stages in ensuring effective marketing and sales alignment.

08/19/2026

Sales says the leads are junk. Marketing says sales never calls.

Here's the uncomfortable part: they're usually both right. Which is exactly why that meeting keeps happening and never resolves.

Stacy's new post breaks it into the three problems that look identical from the outside and need totally different fixes, plus four questions you can run in your own pipeline meeting this week.

Explore sales and marketing alignment and the common frustrations that arise in collaboration. Discover ways to bridge the gap.

08/17/2026

Our co-founder, Alanna Jackson, was featured in Influential Women this month, and we'd like to brag on her for a minute.

The interview covers the origin story (The B2B Mix® launched on 11/11/11, on purpose), the foster care adoption, the middle school girls she mentors at church, and fifteen years of figuring out how businesses actually work.

But this is the line we keep coming back to: "The best process isn't the most sophisticated one; it's the one the client will actually use."
That's the whole job, honestly. Congratulations, Alanna.

Link in comments.

08/05/2026

New on the blog from Alanna: what marketing operations actually is, and how you'd know if you need it.

Most people don't search this term out of curiosity. They search it because something's broken and they can't name it yet.

Six signs, plus a section on when you don't need this at all.

Learn what is marketing operations and how it connects your campaigns to your CRM for effective reporting and trust.

08/04/2026

Marketing for family-owned B2B businesses is about taking the trust, relationships, and expertise you've built and sharing it with the world authentically.

Read more 👉 https://lttr.ai/AtyL5

08/03/2026

Your traffic is down. It might not be your fault.

Fewer than one in three Google searches now sends a person anywhere at all. If your numbers slid and nothing about your content changed, something underneath you moved.

Stacy's latest newsletter breaks down what happened, what you can still measure, and how to tell the difference between a content problem and a distribution one.

You’ve had this conversation already. Probably more than once.

07/14/2026

Onboarding, retention, and upselling: These stages of B2B lifecycle marketing often get overlooked, even though they're where a huge portion of long-term revenue lives

Read more 👉 https://lttr.ai/AtIbK

07/14/2026

A CRM full of data nobody trusts is just an expensive contact list.
You know the signs. Two records for the same company. A "close date" that's been in the past for six months. Reps keeping their real pipeline in a spreadsheet because the system "isn't right." Once people stop trusting the data, they stop using it, and the data gets worse from there.

The fix usually isn't a bigger tool. It's agreement on what "good" looks like: who owns a record, what a stage actually means, when a deal counts as closed. Plain rules, written down, enforced by the system instead of by constant reminders.

What's the one field in your CRM you know you can't trust right now? That's where to start.

07/08/2026

New on the blog: a full guide to building the systems that connect your sales, marketing, and service teams — instead of three departments each running their own version of the truth.

If leads are still moving between teams over email, if "qualified" means something different in sales than it does in marketing, or if the same data gets typed in three times before it reaches the people who need it, this one's worth the read.

Read it here:

Explore how RevOps for B2B unites sales, marketing, and customer success for increased efficiency and faster revenue growth.