Wolfmark Adwerks

11/27/2024

As it becomes more efficient the use of goes beyond simple creative. According to Forbes it "has revolutionized the ad buying process, making it more efficient and cost-effective. AI-powered programmatic advertising platforms enable you to automate the buying, placement and optimization of ads in real time, based on factors such as audience demographics, behavior and context".
https://www.forbes.com/councils/forbesagencycouncil/2024/04/09/how-ai-is-revolutionizing-digital-advertising-in-2024/ #:~:text=Automation%20facilitated%20by%20AI%20has,audience%20demographics%2C%20behavior%20and%20context.

11/24/2024

If you're on Reddit this is a VERYinciteful discussion.
https://www.reddit.com/r/advertising/comments/rukdbo/where_are_all_the_over_50s/
#55+

Explore this post and more from the advertising community

11/02/2024

Ran across a new pub. (at least for new for me) Drum- from our marketers from across the pond. Includes a greaat agency listing section.
https://www.thedrum.com/profile?utm_source=internal&utm_medium=menu

Looking for the best marketing and advertising services? Discover brand recommendations, ratings and reviews to find agencies endorsed by their clients.

10/31/2024

An election is upon us and this selection of vids from the Lincoln Project are worth a watch. Creative and impactful.
https://lincolnproject.us/videos/

The fight against Trumpism is just beginning. Watch our videos and join our fight for American democracy. Click to watch our videos now.

09/24/2024

Remebering when.
Ever wonder the real impact the evolution of the internet had on old traditional advertising media?
For instance- newspaper advertising revnue peaked at $113 billion in 2007 then gradually has declined to only $26 billion in 2024.

https://www.statista.com/statistics/273708/global-newspaper-advertising-expenditure/ #:~:text=Global%20newspaper%20advertising%20expenditure%202000%2D2024&text=It%20was%20calculated%20that%20newspaper,26.6%20billion%20dollars%20by%202024.

09/20/2024

ran across this page in a listing of the best branding agencies in the U.S. and the quote presented is bottom line
"The first impression your company leaves with your target audience can be a game-changer". Also provides an idea on rate structure of the best branding agencies.

How much does working with a branding agency cost? Learn about the pricing factors that impact the cost of hiring a professional branding service for your business.

09/09/2024

What's the current trends look like in the advertising biz? Is AI a good thing or is it set to eliminate many creative positions?

Discover the emerging platforms, innovative technology, and consumer behaviors expected to shape the advertising industry in the coming years.

09/01/2024

#6 retrospective spot - Kool Aid!

Kool-Aid commercial from the 1970s.GRAPE FLAVOR INGREDIENTS: CITRIC ACID, MALTODEXTRIN, CALCIUM PHOSPHATE, SALT, ARTIFICIAL FLAVOR, ASCORBIC ACID (VITAMIN C)...

09/01/2024

#5 retrospective TV spot from the 70s

TV commercial film for Volkswagen "Funeral"art director: Roy Grace(DDB)copywriter: John Noble(DDB)director: Haward Zieffproducer: Don Traver(DDB)the intervie...

09/01/2024

#4 Retospective spot from the 70s- The punch!

Cool spot from the 60's-70's

08/03/2024

#3 Retrospective spot from the 70s

One of the famous Coca-Cola commercial in history featuring 'Mean' Joe Greene in 1979.