06/04/2026
The Bonnie campaign started on February 26th. There was still snow on the ground.
I had just come out of meetings with small business owners who were all describing the same problem. Great businesses. Referral-built. But too dependent on one or two clients — and paralyzed about what to do about marketing.
I went home and my brain went somewhere weird.
I remembered a humor blog I used to read 20+ years ago. The writer illustrated everything with ugly-cute stick figure cartoons. Barely more than a circle and some scribbles. They made me laugh out loud. And somehow they made everything feel more real than any polished graphic ever could.
That was the beginning of Bonnie.
Three months, a lot of client work in between, and a few near-scrapping moments later — she's here.
The real story of what building a campaign actually looks like for a small marketing agency that's also, you know, running a business at the same time.
→ Meet Bonnie first if you haven't: thepoppyagency.com/bonnie
Running your business on referrals — with one client taking up too much revenue? The Poppy Agency is a small business marketing strategy firm that helps you build a steadier pipeline.
