The Sutter Company

Before running business development teams at large agencies like R/GA, OMD and Havas, I spent over a decade in sales for a range of creative services firms, from branding design to digital advertising. I was on the front lines, generating leads and building relationships that led to new revenue. I know what a challenge it can be to get the attention of new prospects and win the right kind of busin

ess for your agency. But it can also take an outsider’s perspective to help you understand your greatest strengths and how to position them. I’ll give you the resources you need to be successful in your business development efforts. My systematic approach will help you:

● Turn marketing materials into persuasive sales tools
● Get you clear on who your best prospects are and why
● Adopt techniques to convert those prospects into customers
● Optimize your prospecting with the right marketing strategies
● Sustain the momentum with winning proposals and presentations
● Negotiate agreements that set you up for mutually productive client relationships

Ready to demystify the new business process and start winning more business for your ad agency? Request a complimentary strategy session today. Together, we’ll assess your agency’s needs, budget, and resources to the right new business strategy in place.