06/19/2026
The March 26, 2026, edition of Nutraceuticals World featured an insightful article, โ๐๐๐ฌ ๐๐๐๐๐ฃ๐ฉ๐๐๐๐ ๐๐๐ง๐ง๐๐ฉ๐๐ซ๐๐จ ๐ฝ๐ง๐๐๐ฉ๐๐ ๐๐๐๐ ๐๐ฃ๐ฉ๐ค ๐ฉ๐๐ ๐ผ๐ฃ๐ฉ๐๐ค๐ญ๐๐๐๐ฃ๐ฉ๐จ ๐๐๐ง๐ ๐๐ฉ,โ highlighting how the industry is evolving beyond broad antioxidant claims toward more sophisticated, mechanism-based scientific communication.
Contributing to this important discussion, Dr. Shaheen Majeed, MBA, D.Litt., Global CEO & Managing Director of Sabinsa, shared his perspective on the critical role of scientific credibility, transparency, and responsible communication in todayโs nutraceutical landscape.
Dr. Shaheen further emphasized that brands should exercise caution when communicating early pre-clinical findings, particularly around emerging areas such as NAD+ and ATP production. As he noted:
"๐๐ณ๐ข๐ฏ๐ฅ๐ด ๐ฎ๐ข๐ฌ๐ช๐ฏ๐จ ๐ด๐ต๐ณ๐ฐ๐ฏ๐จ ๐ค๐ญ๐ข๐ช๐ฎ๐ด ๐ช๐ฏ ๐ต๐ฉ๐ฆ๐ด๐ฆ ๐ข๐ณ๐ฆ๐ข๐ด ๐ธ๐ช๐ต๐ฉ๐ฐ๐ถ๐ต ๐ฉ๐ถ๐ฎ๐ข๐ฏ ๐ค๐ญ๐ช๐ฏ๐ช๐ค๐ข๐ญ ๐ฃ๐ข๐ค๐ฌ๐ช๐ฏ๐จ ๐ข๐ณ๐ฆ ๐ต๐ข๐ฌ๐ช๐ฏ๐จ ๐ณ๐ฆ๐จ๐ถ๐ญ๐ข๐ต๐ฐ๐ณ๐บ ๐ข๐ฏ๐ฅ ๐ณ๐ฆ๐ฑ๐ถ๐ต๐ข๐ต๐ช๐ฐ๐ฏ๐ข๐ญ ๐ณ๐ช๐ด๐ฌ๐ด ๐ต๐ฉ๐ข๐ต ๐ธ๐ช๐ญ๐ญ ๐ค๐ข๐ต๐ค๐ฉ ๐ถ๐ฑ ๐ธ๐ช๐ต๐ฉ ๐ต๐ฉ๐ฆ๐ฎ."
He further stressed the need for accurate scientific communication:
"๐๐ฉ๐ฆ ๐ฎ๐ฐ๐ด๐ต ๐ค๐ฐ๐ฎ๐ฑ๐ญ๐ช๐ข๐ฏ๐ต ๐ข๐ฏ๐ฅ ๐ค๐ณ๐ฆ๐ฅ๐ช๐ฃ๐ญ๐ฆ ๐ข๐ฑ๐ฑ๐ณ๐ฐ๐ข๐ค๐ฉ ๐ช๐ด ๐ต๐ฐ ๐ด๐ฑ๐ฆ๐ข๐ฌ ๐ต๐ฐ ๐ต๐ฉ๐ฆ ๐ฎ๐ฆ๐ค๐ฉ๐ข๐ฏ๐ช๐ด๐ฎ ๐ช๐ฏ ๐ฆ๐ฅ๐ถ๐ค๐ข๐ต๐ช๐ฐ๐ฏ๐ข๐ญ ๐ต๐ฆ๐ณ๐ฎ๐ด ๐ณ๐ข๐ต๐ฉ๐ฆ๐ณ ๐ต๐ฉ๐ข๐ฏ ๐ช๐ฎ๐ฑ๐ญ๐ช๐ฆ๐ฅ ๐ต๐ฉ๐ฆ๐ณ๐ข๐ฑ๐ฆ๐ถ๐ต๐ช๐ค ๐ฐ๐ถ๐ต๐ค๐ฐ๐ฎ๐ฆ๐ด."
As the antioxidants category continues to evolve, meaningful innovation must be supported by credible science, accurate messaging, and a commitment to consumer trust.
Read the full article here... https://shorturl.at/FWeJH