The Team W

Name: The Team W
Address: Edgar, WI, 54426, US
Telephone: +18479095946

Behavioral Science, Business Growth, And In-Bound Marketing

http://www.theteamw.com Susan Weinschenk, Ph.D. is the Founder.

We apply research in behavioral science and brain science understand, predict, and direct human behavior. Another branch of our business focuses on helping businesses and organizations grow, and a third branch consults and teaches in-bound marketing. She has a Ph.D.in Psychology and is a consultant, teacher, and speaker in behavioral science. Dr. Weinschenk has written several books, including How

To Get People To Do Stuff, 100 Things Every Designer Needs To Know About People, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? Cients are Fortune 1000 companies, non-profits, government, educational institutions, and start-ups, including Walmart, Disney, The Mayo Clinic, Charles Schwab, Amazon, the FTC, and the European Commission.

08/07/2025

Creativity isn’t just an unstructured burst of inspiration—it’s rooted in brain networks.

The Executive Attention Network is crucial in this process. Start with intense focus on a problem, setting the right intention to unleash your creative potential. Before diving into solutions, ensure you’re asking the right question. Doing so not only activates creativity but also enhances problem-solving.

Discover more: creativity and brain networks 🎨
https://www.blog.theteamw.com/2025/02/11/100-more-things-156-creativity-starts-with-the-executive-attention-network/

07/31/2025

Let's look back a bunch of years ago, here's another post from the vault, some things never change.

Reflecting on PNC bank's Virtual Wallet, it's crucial to incorporate Neuro Web Design principles to resonate with a new generation. A home page needs immediate appeal, showcasing relatable imagery and stories to forge connections.

Learn more here: https://www.blog.theteamw.com/2008/12/08/s*xy-product-needs-a-s*xier-web-site/ 🤔

07/24/2025

Designing for humans requires understanding five vital principles:

1) Not everyone is like you,
2) People are easily distracted,
3) Mistakes happen,
4) Too many choices lead to indecision, and
5) People filter out unnecessary information.

These principles are crucial for effective user-centered design. By keeping these in mind, businesses can create more engaging experiences.

Dive deeper into this topic here: https://www.blog.theteamw.com/2025/02/11/5-things-to-keep-in-mind-when-designing-for-humans/

07/17/2025

(From Back in 2008!) Ever wondered how persuasion principles can transform your website? Constant Contact shows us how! Their site expertly leverages Neuro Web Design concepts, such as using the word “You” prominently to capture attention and foster connection. This subtle yet effective strategy makes users feel valued and understood. Explore these principles in your own projects for more impactful online presence.

Learn more: https://www.blog.theteamw.com/2008/12/02/thumbs-up-website-uses-principles-of-persuasion/ 🎯

07/10/2025

Unlock the potential of your brain’s default network to enhance your creativity! 🚀 The default network plays a crucial role when you’re not focused on a task. It’s when your brain explores mental simulations and imagines new scenarios. To tap into this creative process, you need to shift away from the executive attention network.

How? Take a break! Activities like walking or doing household chores can help activate your default network, bringing fresh ideas and solutions to the forefront.

Discover more insights here: https://www.blog.theteamw.com/2025/02/18/100-more-things-157-to-be-creative-engage-the-brains-default-network/

07/03/2025

Understanding the unconscious mind can transform your website engagement strategy. Here are five techniques:
1. Use primal triggers like s*x, food, or danger.
2. Incorporate ratings for social validation.
3. Tell compelling stories.
4. Limit choices to avoid decision paralysis.
5. Use the word “YOU” to draw attention.
Explore these insights to elevate user experience and decision-making on your website.
https://www.blog.theteamw.com/2008/11/24/5-ways-to-engage-the-unconscious-mind-at-a-website/

06/26/2025

Have you ever wondered why your best ideas pop up when you're least expecting them? It all starts with the Creative Process. First, you need to set the stage by focusing on the problem—this activates the executive attention network. Then, step away to let your default network take over. Finally, the salience network kicks in, comparing ideas and bringing the best one to your consciousness as an Aha Moment. Learn more about harnessing these networks: [Read more](https://www.blog.theteamw.com/2025/02/25/100-more-things-158-induce-an-aha-moment/)

06/05/2025

Many still view daydreaming as unproductive, but research tells a different story. The creative process benefits significantly from mind wandering, particularly when it's a form of positive constructive daydreaming. This allows our default network to activate, sparking creativity and helping us solve problems effectively. Let's change the narrative and recognize daydreaming for its value in the creative process.

Learn more here: [Daydreaming Encourages Creativity](https://www.blog.theteamw.com/2025/03/04/100-more-things-159-daydreaming-encourages-creativity/) 📈

05/27/2025

Our top 5 blog posts offer insightful takeaways for UX enthusiasts:

2nd Edition: Fresh insights for designers in "100 More Things..."
Photo Evaluation: 15 critical questions to consider.
Inattention Blindness: A must-know concept.
Capital Letters Myth: Debunking readability myths.
Dopamine Impact: Understanding its addictive draw.

Which post will you dive into first? Let us know in the comments! 🔍

Explore more here: [Our Top 5 Most Popular Posts](https://www.blog.theteamw.com/2025/02/20/our-top-5-most-popular-posts/) 📖

05/22/2025

Here's another post from back in the day, still true? Or not?

https://www.blog.theteamw.com/2008/11/24/top-10-reasons-boomers-go-kicking-and-screaming-into-blogging/

Are you a baby boomer feeling daunted by the digital landscape? You're not alone. Many boomers grapple with the transition to blogging and social media. However, there's immense value in overcoming these initial hurdles. Blogging isn't just for younger generations; it's a platform to share your unique insights and experiences.

05/14/2025

Here's another blast from the past. Some things change, some things stay the same.

https://www.blog.theteamw.com/2008/11/05/how-social-computing-elected-the-us-president/

The 2008 election of Barack Obama highlighted how Technology in Elections can shape outcomes. By leveraging social networks and advanced data analytics, campaigners were able to target undecided voters more effectively...

05/09/2025

Sleep and creativity are more interconnected than you might think. Recent studies show that a good night's sleep can boost creativity by at least 33 percent. How? During sleep, our brains consolidate new information, deciding what to retain and what to let go. This process enhances our ability to make connections between new information and existing memories. Set your creative intentions before bed, and you might awaken with new insights. Discover more about the importance of sleep and creativity [here](https://www.blog.theteamw.com/2025/03/11/100-more-things-160-sleeping-encourages-creativity/).

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Edgar, WI
54426

Telephone

+18479095946

Website

https://theteamw.com/

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