David Hoffeld

03/26/2022

🎙️Episode 2 of is LIVE!

👏Thanks to David Hoffeld for his time!
William Childs

This episode's guest is David Hoffeld. David is the CEO and chief sales trainer of and is the author of the groundbreaking book The Science of Selling, and has a brand new book coming out in March, Sell More with Science. David yacks it up on a bunch of interesting topics that include knowing the difference between and , how to get out of a sales slump, how to use in your presentations, and why salespeople need to focus on the buying process, not the process. He also talks about why he believes your personal life and your business life are linked.

Because of the results, David’s insights generate, he’s lectured at Harvard Business School, has been featured in Fast Company fortune, US News and World Report. The Wall Street Journal, Forbes, Harvard Business Review, CBS Radio, Fox News, radio and more. This guy really knows his stuff. And he was gracious enough to take the time to share his insights and knowledge with us on Ad Yak.



Thank you ASR Media Productions!

https://www.aafglv.org/adyack-season-2/adyack-season-two-episode-2-david-hoffeld/

08/04/2020

Podcast Episode 1 went live today. We tackle one way to neutralize Cold Call Reluctance. Check it out. https://lnkd.in/gerzkSs

Video of Podcast: https://lnkd.in/gV_Q5Yt

In our first episode, we talk about how to tackle one of the biggest challenges any salesperson can face, and that's cold call reluctance. I'm Carl Paulson, and with me is David Hoffeld, the author of the best selling book, The Science of Selling. David is the CEO and Chief sales trainer of Hoffeld...

03/23/2020

Do you want to know how you can use social proof to improve your sales effectiveness today?

When speaking with prospects, share compelling stories of how previous clients, similar to the one you're working with, have used your product or service and experienced positive outcomes. You can also share engaging case studies and even phrases like "our most popular option" or "what most people in your situation consider is this."

This is just one of many science-based principles that are available on-demand within my virtual sales training platform where we not only teach you about science-based selling but also show you how to use it in real life sales situations. Afterall, selling is just too important to be based on anything other than proven science.

03/18/2020

Traditional sales training is broken!

In today’s marketplace there’s an alarming gap between what we know from science regarding how our brains form buying decisions and modern sales training practices. As a result, this has caused a catastrophic effect across the sales industry with most sales people not making quota. Sales people everywhere are actually making it harder for their buyers to go through that buying decision and because of that they are doing a disservice to themselves and their employer.


When you adopt the science backed approach, it will remove the fogginess and questions around what actions and behaviors you should take in your sales process and it will give you the secret to knowing exactly what to say and exactly what to do in order to obtain that positive buying decision.

03/16/2020

The “Science of Selling” is a different kind of sales book. What makes it different? It’s not based on my career in sales or best practices that I made up by evaluating a group of salespeople. Instead, it’s based on what selling should always be focused on – buyers. Well, more specifically what thousands of scientific studies have proven regarding how potential buyers’ brains make purchasing decisions.

It connects the dots between this cutting-edge science and the real-world sales situations you face every day to help you consistently succeed. It offers a new way of looking at and relating to buyers that is accurate, predictable, and reproducible.

03/13/2020

Are you interested in a science-based approach to selling?

I’m not talking about trying harder or just working yourself ragged.
I’m talking about leveraging the research behind human behaviors that will allow you to improve your sales abilities.
There are actionable steps you can take to make the progress you’ve always wanted.

Although hard work is always important, working harder with the wrong approach won’t change your life. Imagine the results if you paired hard work with the latest cognitive psychology and brain science. The choice is yours.

03/12/2020

When salespeople, managers, or trainers are asked this pivotal question, they often have no idea how to answer. At best they usually reference something about their company, products, or services.

Mirroring the way the buyer’s brain formulates buying decisions should be the answer every time. The more you can align your message with the mental steps the buyer’s brain goes through, the more effective your message will be.

03/10/2020

How do you know when buyers are ready to purchase?

The answer to this important question used to be a mystery. However, when you align your selling process with how the brain constructs a buying decision, you know exactly when they are ready to purchase.

If you are ready to learn when the right time is, to attempt closing the sale, and the methodology behind the Six Whys then sign-up for the Hoffeld Groups Virtual Sales Training platform today!

02/28/2020

1. Salespeople should serve their clients through both what they sell and how they sell.

2. The more your selling efforts are aligned with how the brain naturally formulates buying decisions, the more successful you will be.

3. Selling is too important to be based on anything other than proven science.

These core values are what the Hoffeld Group was built upon and ultimately given me the ability to provide you with a great product. We believe in science-based selling and that through diligence and working hard the right way, that you will find success in sales.

02/27/2020

❌ You can't sell beyond your training.
☑️ That's why your training MUST produce behaviors that are ACCURATE, PREDICTABLE, and REPRODUCIBLE!