Folklore Digital

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Edina, MN
Folklore Digital

Folklore is a digital brand experience company.

09/21/2026

What started as casual conversations with Lorenz Esguerra, Folklore’s former CEO and now Chairman, and COO Mike Matheny grew into a shared vision for where Folklore goes next. Obele brings a kaleidoscopic career (Weber Shandwick, Tinuiti, Tracer, 360i, and most recently president of Colle McVoy) and a sharp read on how brands need to show up to succeed.

The future looks bright, and we couldn’t be more grateful to have a veteran expert like Obele by our side.

Welcome to the team, Obele!

Full story on Adweek — link in our bio!

08/17/2026

Folklore recently spent a morning, giving back to the community by volunteering with Minnesota Landscape Arboretum, joining their horticulture team to help w**d, tidy, and mulch the gardens at the Hedge Collection. It was a great opportunity for the team to step away from the screens, get their hands dirty, and contribute to a beloved local landmark.

04/17/2026

We’re excited to welcome Jake Haehnel to the team as our new Account Director! With a sharp strategic mindset and a relationship–first approach, Jake will be leading client partnership and helping drive meaningful, result focused work across accounts. Fun fact: he’s a former groundskeeper who still aims to have the best lawn in the neighborhood, loves heading back to the family farm whenever he can escape the city, and proudly owned every version of the Microsoft Zune. We’re thrilled to have them on board!

01/28/2026

We’re excited to welcome Key Clark, our new Senior Front-End Experience Developer, to the Folklore crew!
Key brings serious front-end chops-and just as much personality. When he’s not building thoughtful, polished digital experiences, you’ll find him speed-painting with acrylics, hanging with his very smiley dog, or deep in Baldur’s Gate 3 (even if the final credits are still pending). We’re so glad you’re here, Key. Welcome to the team!

12/23/2025

As our final community event of the year, our team came together in our new office space for a day filled with giving and connection. From making tie blankets and assembling snack and hygiene packs for a local children’s hospital to gathering over a chili cook-off and potluck with our Minneapolis team, it was a heartfelt reminder of the impact we can make when we come together.

12/19/2025

We’re looking for a Senior Backend Web Developer who loves solving complex problems and shaping the technical vision of major digital products. At Folklore, you’ll architect elegant backend systems, build custom integrations, optimize performance, and act as the go-to technical lead for cross-functional teams. If you thrive in environments where innovation, ownership, and technical depth matter, you’ll feel right at home.

11/19/2025

At Folklore, we build meaningful digital experiences—and we’re hiring an Account Director who shares that purpose. In this role, you’ll become a trusted advisor to senior clients, lead multidisciplinary teams, and champion work that solves real problems for real people.

We’re looking for someone who leads with integrity, pushes for excellence, and knows that the best outcomes come from genuine partnership. Sound like you?

Link in bio ✨

10/31/2025

Meet Nastia Fisco, our newest Junior Graphic Designer! When she’s not crafting beautiful designs, she’s behind the camera (ask her about her self-published photobook!) or going for an evening walk by the lakes. We’re so glad to have her on board!

10/30/2025

Here’s an important fact for marketers. Gartner predicts by 2026 that consumer experience will replace brand preference as the top driver of consumer loyalty. But legacy tech in many organizations can’t provide the seamless experience consumers now want. Enter Middleware - a fast solution to a growing challenge. Read Framework: our monthly series on problems and solutions marketers need to know about.

Link in our bio!

10/09/2025

Big news! 🎉 Beth Pruett is stepping into the role of Executive Director of Account Services at Folklore. She’s known for nurturing lasting client relationships, driving growth—and baking up a storm in her free time (peppermint cookie recipes welcome below!). We’re so lucky to have her leading the way.

Address

5320 W 23rd Street #350
Edina, MN
55416

Website

http://folklore.digital/

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