10/23/2026
In 2003, LEGO almost went bankrupt.
Not because the bricks failed. Because they got distracted. Theme parks, video games, movies. Almost all of it lost money.
The comeback was not a new product. It was subtraction. Keep the bricks. Cut the rest.
Every business has a theme park. The thing you keep funding because it sounds good, not because it pays.
The hardest cut is usually the right one. Do less, better.
What would you cut if you were honest about the numbers?