Terry Crosby - Social Media Training

10/30/2015

I've used hundreds of tools during the lifetime of my business, but here are the 44 primary tools I use for Facebook ads, my website, CRM and more...

08/11/2014

3 Simple Email Campaigns That Drive Revenue

Get 3 “plug and play” tactics for short and simple email campaigns that deliver excellent bottom-line results.

08/08/2014

I'm thrilled to see that Facebook will soon (11/5) no longer allow pages to incentivize people to get page "Likes" ("Like-gating"). False (the person isn't genuinely interested in your page) "Likes" are useless and do not help a business get found, make more sales, etc. What are you thoughts?

Facebook announced two changes to its platform policy for developers that will go into effect Nov. 5: Games that include mandatory or optional in-application charges must disclose those charges in their app descriptions, and users must not be offered incentives to use social plugins or like pages.

08/07/2014

Enter to win All-Access Pass to the popular Content Marketing 101 interactive online boot camp (a $449 value)!

Want to learn more about spreading your company's message? Click the link for your chance to win!

08/07/2014

Are you using social media to improve your customer service? A fine-tuned social customer service strategy increases customer engagement.

How are top brands doing at managing customer service on Facebook? Here's the latest data plus some best practices for mixing social media and business.

08/06/2014

Thank you Love for the amazing Linkedin recommendation "Terry is our go-to person when it comes to any and every social media project. She is highly knowledgeable in Facebook, Google+, Pinterest, Twitter, YouTube... the list goes on and on. She knows the right tools, the right media, and the right messages to make an impact. And she always stays up to date with the latest policy and feature updates.

We first connected with Terry in 2011 to bring our organization into the age of social media. None of us had touched Facebook or MySpace prior to that. She quickly introduced us to a variety of appropriate social spaces and tools, created a simple branding strategy, trained us in the basics of social media, assisted us as we drafted our social media policy, and helped us launch our social media plan.

Since then she has advised us on SEO work, customer relations, and Facebook ad campaigns. Her training on the latter component was informative, efficient, and productive, and saw that we achieved great success.less" Love Zubiller
Communications Manager, Schlumberger - SEED

08/05/2014

Facebook Ad Dayparting Is Now Available In The Power Editor: Schedule Specific Times and Days to Run

Facebook advertisers can now use dayparting in Power Editor to select the specific days and times they want their ads to run. Here's how...

08/05/2014

"Facebook Advertising "dark posts" are the best conversion product that I've seen since Google Adwords in 2000." Gary Vaynerchuk I've been using "unpublished posts" (for some reason I don't like the term "Dark Posts") since Facebook made them available. They definitely work if done with a sound strategy.

If you own a business or simply want your employer to stay in business you need to STOP WHAT YOU'RE DOING and watch Gary's latest Keynote. He articulates what I think everyday beautifully (ignore the language). . . "Stop spending money on dumb marketing!" Gary has made his fortune by being a technology early adopter. You don't need to be an early adopter to dominate your industry . . you just need to get over your beliefs/convictions/fears and market like it's 2014.

"You may think Twitter is dumb. You may think that Facebook isn't cool anymore. . . you may think your customers aren't there. . . BUT EVERY PIECE OF DATA AND EVERY GROWTH OF EVERY COMPANY IN AMERICA OVER THE LAST 18 MONTHS PROVES YOU WRONG"."

https://www.youtube.com/watch?v=ay7jpEMLxnw&feature=youtu.be&list=UUctXZhXmG-kf3tlIXgVZUlw

Guys this one got real. I honestly think this keynote in Philly set the benchmark for my new generation of talks. Check it out and let me know what you think...

08/01/2014

Newcastle Reveals the Secrets of Facebook Advertising. Some great takeaways. . .
1. Facebook prioritizes newsworthy content in the News Feed. 2. Forget free social media, it won't make a dent.
3. Target fans and non-fans with different creatives.
And the most important one. . .
4. Don't assume to know what will work. Always TEST!

If you have no TV ad budget, would all-digital work? Newcastle Brown Ale would argue yes—digital content is just as effective if not more effective.

08/01/2014

Social Media Ads Cheat Sheet: Image sizes for Facebook, Twitter, Instagram and more. . .

Social Media Ads Cheat Sheet: Image Sizes for Facebook, Twitter, Instagram & More [INFOGRAPHIC]

07/30/2014

5 Resources to Get More Media Coverage and Interviews

Learn about 5 editorial contact services that help you secure media coverage for your product or service.